week 1

Actions for Week One Discussion 1

Why do you think the world’s largest theme park operator, the Walt Disney Co., was motivated to establish parks in Tokyo, Paris, and Hong Kong? What particular market characteristics of each of those sites were especially attractive? Do you believe that Disney should establish additional foreign parks, and if so, when, where, why, and how? Support your original ideas with outside research. Please also respond to at least two postings of others. The original post is due by Thursday Midnight ET and the responses to two others are due by Sunday Midnight ET. Please refer to the rubric posted in the syllabus.



week 2



As people look at their own habits and perceptions, they need to think about the experiences that have blended together to impact our cultural frame of reference. Many of you in this course come from around the United States, and some of you are from overseas. Furthermore, many of us have immigrant heritages adding to the number of influences that have affected our values. All of this just begins to illustrate how intricate the cultural web can be. Make a list of the most important factors (at least two factors) that you think have contributed to how you see your own culture and other cultures. Support your original ideas with outside research. Please also respond to at least two postings of others. The original post is due by Thursday Midnight ET and the responses to two others are due by Sunday Midnight ET. Please refer to the rubric posted in the syllabus.




week 3


Conduct the research and review the WTO and one of the regional trading agreements. Which do you think is more effective in promoting free trade, the global or regional cooperative agreements? Why? Support your original ideas with outside research. Please also respond to at least two postings of others. The original post is due by Thursday Midnight ET and the responses to two others are due by Sunday Midnight ET. Please refer to the rubric posted in the syllabus.

week 4

Kohl’s Corporation is a very large and successful US retailer. It has no physical or Internet retail outlets outside the United States. What opportunities might this company have for global expansion? What modes should it explore? Should Kohl’s stay “local”? Support your original ideas with outside research. Please also respond to at least two postings of others. The original post is due by Thursday Midnight ET and the responses to two others are due by Sunday Midnight ET. Please refer to the rubric posted in the syllabus.
week 5
Imagine that you are working for a company that has been exporting to Europe for five years. The company now sees an opportunity to expand into Asia. Which modes of entry would you suggest that your company pursue for Asia? Would you recommend the same strategy for entering Japan as you would for China? Why or why not? Support your original ideas with outside research. Please also respond to at least two postings of others. The original post is due by Thursday Midnight ET and the responses to two others are due by Sunday Midnight ET. Please refer to the rubric posted in the syllabus.
week 6
You are thinking about starting a new business that makes and sells a product similar to Red Bull. However, on a recent trip to Scandinavia you learned that Red Bull has actually been banned in some countries; it is illegal in Denmark, France, and Norway. Why is this magical drink that “gives you wings” banned in several countries? What are the ethical issues surrounding making and selling products that are legal in some countries but illegal in others? Support your original ideas with outside research. Please also respond to at least two postings of others. The original post is due by Thursday Midnight ET and the responses to two others are due by Sunday Midnight ET. Please refer to the rubric posted in the syllabus.

week 7
One of the reasons that firms seek to employ people in other countries is the relative cost of labor. Visit the US Bureau of Labor Statistics website and scan the available comparison data for international compensation (http://www.bls.gov/fls/flshcaeindnaics.htm). Which countries have the lowest wages? Which have the highest? Why wouldn’t companies always locate their operations where labor costs are the lowest? Support your original ideas with outside research. Please also respond to at least two postings of others. The original post is due by Thursday Midnight ET and the responses to two others are due by Sunday Midnight ET. Please refer to the rubric posted in the syllabus.


week 8

You are an organic products company that sells organic milk and dairy products to the United States and Europe. Until now, you’ve sourced your milk from local organic dairy farmers in the United States to sell to the US market and from farmers in Europe to sell to the European market. Now, you’re seeing greater demand for organic milk supply as more and more competitors enter your industry. Prices for organic milk are rising. What do you do? Would you raise prices and thus pass the additional costs onto your customers? Would you source organic milk from Australia or New Zealand, where organic milk supplies are less expensive? Would you be concerned about the higher carbon footprint that you would be creating by shipping from Australia or New Zealand to the United States and Europe? Support your original ideas with outside research. Please also respond to at least two postings of others. The original post is due by Thursday Midnight ET and the responses to two others are due by Sunday Midnight ET. Please refer to the rubric posted in the syllabus.

ments



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Assignment # 1: Mini Case Paper
Instructions	

Assignment #1 (10% of the final grade)

You will turn in a 3–4-page analysis comprehensively answering all the questions at the end of the case study linked below.

Here is the link to the mini case study "Moda-Textile Factory Kyrgyzstan".

http://www.iie.org/~/media/Files/Programs/EMDAP/Case-Studies/Asia%20and%20Eurasia/Moda-Textile-Factory-Kyrgyzstan.ashx

NOTE: You cannot do internet research for this paper. You may only use the information from the case study link I have provided you. If I determine that you did use internet resources other than the link I have provided, then you will receive a 0 for the paper.

Case study analysis papers will be graded according to the following criteria:

    How comprehensively you answer all the questions at the end of the case study. 50%
    Whether the response is focused and reflects an understanding of the issues of the case. 10%
    Whether the response is logically organized and displays an orderly progression of ideas. 10%
    Whether the response demonstrates a clear understanding of the material. 10%
    Whether the response uses details where appropriate for illustration and/or support. 10%








Assignment #2: Research Activity Paper
Instructions	

Below is the Assignment #2 description and details.

You will choose one of the topics listed below to write a 3–4-page research paper.

Topics for Assignment 1 [Chose just one topic from the list below]

    Market Analysis: The Globalization of Chilean Copper in the World Economy
    Gender Equality and Economic Efficiency: The Key to Developing the Economy in Third World Countries
    Globalization: The Evolution
    Current Greek financial status
    Doing Business in France: a brief overview of French business culture for U.S. firms
    Analysis of Korea-U.S Free Trade Association(KORUS FTA)
    Human Capital Development via Education and International Business
    The United States As a Net Oil Exporter: Effects on Domestic and World Market
    What Businesses Can Gain from Stricter International Labor Standards
    Analysis of Standardization vs. Local Adaptation Method and the Implications of Cultural Color Choice in Successful Adaption to the Local
    The European Debt Crisis
    The Turnaround: Why the United States Became a Net Oil Exporter Again
    Legal Marijuana’s Viability in U.S. Markets: Will it Help Our Economy or Hurt Our Society
    Power Monopoly
    Hollywood and Bollywood: International Film Distribution and Business Strategy
    Radical Rebellions & the Effects on the African Economy
    China’s import petrol distribution and associated economic policies

Research activity paper will be graded according to the following criteria:

    be typed and double-spaced in 12-point Times New Roman font, with margins no wider than one inch
    be paginated, and have no headers or footers other than page numbers
    be prepared in a word processing program (you may submit assignments only in Microsoft Word or Rich Text Format; you may not submit them in PDF or DOCM format)
    contain a cover page with your name, the course name and number, and the title of your project
    Do not include pictures, graphs, or lists in the body of the paper; if you need these to support your facts, place them at the end of your paper as an addendum, referenced in the body of your paper; they will not count toward the length of your paper
    be written in narrative form, not outline (no bullets at all)
    Footnotes of facts are mandatory. Only author name and page number in body of paper for example (Smith, pg. 44). Full footnotes will be at end of paper not at the end of each page.
    Bibliography is mandatory and will include all sources used, which should include, for each entry, the author, title, city and state of publisher, publisher’s name, year, and page number. You may NOT cite Wikipedia or any Wiki… as a source in the papers. Be sure to follow the APA format.
    Paper may be reformatted if not in compliance with formatting rules discussed above to determine true length of paper.

Requirement
	

Does Not Meet Standard
	

Meets Standard
	

Exceeds Standard

Introduction/
Thesis
	

0–4 points
	

5–8 points
	

9–10 points

The introduction should name the topic of your paper, state your basic thesis, and summarize the rest of your paper.
	

The introduction is incomplete and/or lacks an opinion-based and provable thesis.
	

The introduction specifies the topic, includes an opinion-based and provable thesis, and gives the reader some guidance on the balance of the paper's content.
	

The introduction clearly states the topic; includes a concise, opinion-based, and provable thesis statement; and outlines the rest of the paper's content.

Discussion
	

0 - 20 points
	

21 - 39 points
	

40 - 50points

The discussion should examine the subject logically and include material that effectively supports your thesis.
	

The discussion includes few relevant points that show some support for, but do not adequately prove, the thesis.
	

The discussion includes logical, relevant points that are supported with facts and help prove the thesis.
	

The discussion is well-organized and incorporates a logical progression of ideas that help prove the thesis. The relevant points are convincingly supported with facts.

Conclusion
	

0 - 8 points
	

9 - 15 points
	

16 - 20 points

The conclusion should tie the thesis and research together in a succinctly and clearly stated summary.
	

The conclusion is either minimal or absent.
	

The conclusion provides a summary of the discussion.
	

The conclusion references the thesis and includes a brief, convincing summary of what has been discussed.

Format and Mechanics
	

0 - 8points
	

9 - 15 points
	

16 - 20 points

You must 1) use the required number of reference works (at least one) and cite them in the text of your paper in an accepted format, and 2) include a bibliography that is formatted in the same style used for your citations and that contains only those references cited in the text of your paper.
	

The paper uses fewer than the required number of reference works; many of the citations and/or bibliography entries are missing; and there are formatting inconsistencies in citations and/or the bibliography.
	

The paper uses the required number of reference works; some material requiring citation is properly cited, and a bibliography is included; there are some formatting inconsistencies.
	

The paper uses the required number of reference works; all material requiring citation is properly cited in an acceptable format; a properly formatted bibliography is included.




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Assignment # 3: Country Plan - Part 1
Instructions	

Asssignment # 3

COUNTRY PROJECT PAPER 1:BUSINESS AND COUNTRY VARIABLE ANALYSIS - (25%)

You will write your first paper in three parts as a narrative (not outline) in which you discuss your business and the country you would like it to enter. Do not select a real company (such as Nike), and be sure to do some preliminary research on various countries and businesses before you make your decision. Your paper should be six to twelve pages, but you will not be penalized if your paper is a few pages longer. You will be penalized 11% if shorter than 6 pages. You must use the headings below for your headings and if not you will penalized 5pts.

Part 1 Introduction

A clear statement of purpose is provided; the introduction includes a comprehensive summary of what will be explored and discussed.

Part 2 Organizational structure - must use as a heading in paper

Briefly describe your company, including a clear description of the company, thw type of business, operational strategy, and organizational structure and any other relevant information.

Part 3 Country variables - must use as a heading in paper.

This is the most important part of your first paper. In it, you will provide your analysis of the following country variables in your chosen country. You must use the variables listed below as headings in the paper. The advantages and disadvantage analysis is the most important part of the part 3. In addition, any facts presented in the paper must be properly footnoted in the body of paper and also you must show the relevance of to your business of the facts stated.

- Physical and demographic - Must discuss three specific physical and demographic issues and then discuss the advantages and disadvantages of the 3 issues and the effects they each might have on the success of the business. The advantages and disadvantages discussion must be in same area of discussion of each separate issue. Must provide specific examples to support any assertions and conclusions. Research is the key. General comments will not work.

- cultural environment -Must discuss three specific cultural issues and then discuss the advantages and disadvantages of the 3 issues and the effects they each might have on the success of the business.The advantages and disadvantages discussion must be in same area of discussion of each separate issue. Must provide specific examples to support any assertions and conclusions. Research is the key. General comments will not work.

- legal and ethical environment -Must discuss two specific legal issues and one specific ethical issue and then discuss the advantages and disadvantages of the 3 issues and the effects they each might have on the success of the business. The advantages and disadvantages discussion must be in same area of discussion of each separate issue. Must provide specific examples to support any assertions and conclusions. Research is the key. General comments will not work.

- economic environment -Must discuss three specific economic issues and then discuss the advantages and disadvantages of the 3 issues and the effects they each might have on the success of the business. The advantages and disadvantages discussion must be in same area of discussion of each separate issue. Must provide specific examples to support any assertions and conclusions. Research is the key. General comments will not work.

- trade and investment -Must discuss three specific trade and investment issues and then discuss the advantages and disadvantages of the 3 issues and the effects they each might have on the success of the business. The advantages and disadvantages discussion must be in same area of discussion of each separate issue. Must provide specific examples to support any assertions and conclusions. Research is the key. General comments will not work.

- Foreign exchange and exchange rates -Must discuss three specific foreign exchange and exchange rate issues and then discuss the advantages and disadvantages of the 3 issues and the effects they each might have on the success of the business. The advantages and disadvantages discussion must be in same area of discussion of each separate issue. Must provide specific examples to support any assertions and conclusions. Research is the key. General comments will not work.

Part 3 above is the most important part of your paper is the analysis of the advantages/disadvantages of how each country variable's issues might affect the success of your business.

Be specific about how each country variable relates to your business, and discuss the relevance of all the information in your paper to the startup of your business in the country you chose. Do not include any information in the paper unless you include an explanation of its relevance to your business. For example, proving me with the country's history without indicating its relevance to your business is merely providing filler for the paper.

    Do not include a conclusion in this paper.
    To help in the grading process, you must use the country variables as headings.
    Use at least eight sources (other than the the text) to support your discussion and analysis.
    Remember that, although the minimum length of an acceptable paper is 6 pages, past experience indicates that one cannot do an adequate job of covering all of the required discussion in so few pages.
    Read and follow the grading rubric below for paper 1, below, to ensure that you meet all criteria
    be typed and double-spaced in 12-point Times New Roman font, with margins no wider than one inch

    be paginated, and have no headers or footers other than page numbers
    be prepared in a word processing program (you may submit assignments only in Microsoft Word or Rich Text Format; you may not submit them in PDF or DOCM format)
    contain a cover page with your name, the course name and number, and the title of your project
    Do not include pictures, graphs, or lists in the body of the paper; if you need these to support your facts, place them at the end of your paper as an addendum, referenced in the body of your paper; they will not count toward the length of your paper
    be written in narrative form, not outline (no bullets at all)
    Footnotes of facts in the body of the paper are mandatory. Only author name and page number in body of paper for example (Smith, pg. 44). Full footnotes will be at end of paper not at the end of each page.
    Bibliography is mandatory and will include all sources used, which should include, for each entry, the author, title, city and state of publisher, publisher’s name, year, and page number. You may NOT cite Wikipedia or any Wiki… as a source in the papers.
    Paper may be reformatted if not in compliance with formatting rules discussed above to determine true length of paper.

The grading rubric for this assignment appears below or can be opened by clicking on the Country Plan Part 1 Rubrictab in the lower right corner of the screen.

Due Date	
Sep 28, 2014 11:59 PM
Hide Rubrics
Rubric Name: Country Plan Part 1 Rubric
	
			
Criteria	Meets expectations	Minimally meets expectations	Does not meet expectations
Introduction	10 points

A clear statement of purpose is provided; the introduction includes a comprehensive summary of what will be explored and discussed.
	7 points

The paper includes either a clear statement of purpose or a comprehensive summary of what will be explored and discussed
	0 points

The statement of purpose is missing or unclear; there is no discussion of what will be explored and discussed in the paper.
Company Description	15 points

There is a clear description of the company, including its type of business, operational strategy, and organizational structure.
	10.5 points

Some of the parameters expected in the company description are missing or unclear.
	0 points

The parameters expected in the company description are missing or unclear.
Country Variables	0 points

A comprehensive discussion of 3 specific issues for each countryvariable and a comprehensive discussion, with specific examples, of the advantages and disadvantages of each of the 3 issues on each variable and the effects they each might have on the success of the business.
	0 points

The paper only addresses 2 issues relative to each of the country's variables and/or does not thoroughly describe them, or provide specific examples to support each issue, or fully discuss how they relate to the selected business and their advantages/disadvantages impact on the success of the business
	0 points

There are less than 2 issues discussed relative to each of the country's variables, and the paper lacks examples to support each issue and/or how they relate to the selected business, and little if any substantive discussion of how those variables' advantages and disadvantages could possible effect the success of the business.
Cultural variables	10 points

As described above, for cultural variables
	7 points

As described above, for cultural variables
	0 points

As described above, for cultural variables
Physical & demographic	10 points

As described above for physical & demographic.
	7 points

As described above for physical & demographic.
	0 points

As described above for physical & demographic.
Economic variables	10 points

As described above, for economic variables
	7 points

As described above, for economic variables
	0 points

As described above, for economic variables
Legal & ethical variables	10 points

As described above, for legal & ethical variables
	7 points

As described above, for legal & ethical variables
	0 points

As described above, for legal & ethical variables
Trade & investment	10 points

As described above, for trade & investment
	7 points

As described above, for trade & investment
	0 points

As described above, for trade & investment
Foreign exchange & exchange rates	10 points

As described above for foreign exchange & exchange rates
	7 points

As described above for foreign exchange & exchange rates
	0 points

As described above for foreign exchange & exchange rates
Information literacy	7.5 points

The paper uses eight or more valid sources (excluding the textbook) and cites all factual information, quotes and paraphrasing with footnotes in the body of the paper.
	5.25 points

The paper uses less than 8 valid sources and cites some but not all of the required material. Paper fails to footnote all facts in the body of the paper.
	0 points

The paper uses less than 4 valid sources, and fails to properly cite the required sources and/ fails to properly footnote most of the facts in the body of paper.
Spelling and Grammar	7.5 points

The paper is free of obvious grammatical and typographical errors. The sentence structure and diction are clear, effective, and diverse.The tone and style are appropriate for the intended audience
	5.25 points

There are noticeable proofreading and/or grammatical errors, but the errors do not significantly detract from the readability of the paper. Sentence structure may be rigid and unvaried. The tone and style are appropriate for the intended audience
	0 points

There are significant proofreading and/or grammatical errors which detract from the readability of the paper. There are major problems in sentence structure. The tone and style are not appropriate for the intended audience.
Overall Score	Level 3
85 or more	Level 2
70 or more	Level 1
0 or more
			







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Assignment # 4: Country Plan Part 2
Instructions	

Assignment #4

COUNTRY PROJECT PAPER 2: MARKET SUCCESS AND ENTRY STRATEGY - (25% of the final grade)

You will write your second paper in five parts as a narrative (not outline) in which you build on the analysis you completed in your first paper and use your critical thinking skills to analyze the factors that will affect your success (positively and negatively) and determine your market-entry strategy. Do not include paper 1 in paper 2. Your paper should be seven to twelve pages, but you will not be penalized if your paper is a few pages longer. You will be penalized 11% if shorter than 7 pages. You must use the headings below for your headings and if not penalized 5pts. This paper consists of five Parts

Part 1 Introduction - Must be a heading in the paper

A statement of the purpose is provided; the introduction includes a comprehensive summary of what will be explored and discussed.

Part 2: Market Entry Analysis - must be a heading in paper

Discuss how the following country variables could affect the success of your business in your chosen country: Each country variable listed below must be a heading in the paper.

    market differentiation -Must discuss three issues such as the potential to make money, selling the product etc. Then discuss the advantages and disadvantages of the 3 issues and the effects they each might have on the success of the business. The advantages and disadvantages discussion must be in same area of discussion of each separate issue. Must provide specific examples to support any assertions and conclusions. Research is the key. General comments will not work.
    resources - Must discuss three issues such as educated or uneducated laborers, professional services, raw materials. Then discuss the advantages and disadvantagesof the 3 issues and the effects they each might have on the success of the business. The advantages and disadvantages discussion must be in same area of discussion of each separate issue. Must provide specific examples to support any assertions and conclusions. Research is the key. General comments will not work.
    regulations and procedures - Must discuss three issues such as government red tape, duties, taxes. Then discuss the advantages and disadvantages of the 3 issues and the effects they each might have on the success of the business. The advantages and disadvantages discussion must be in same area of discussion of each separate issue. Must provide specific examples to support any assertions and conclusions. Research is the key. General comments will not work.
    possible risks - Must discuss three issues such as financial, safety, competitive. Then discuss the advantages and disadvantages of the 3 issues and the effects they each might have on the success of the business. The advantages and disadvantages discussion must be in same area of discussion of each separate issue. Must provide specific examples to support any assertions and conclusions. Research is the key. General comments will not work.

Part 3 Market Strategy Analysis, part 1 - must be a heading in paper

List, discuss, and analyze three specific strategies your company could pursue for the following [pick 3 from the list below]: Each strategy must be heading in the paper. Discuss just 3 topics below notall of them.

    direct investment
    joint ventures
    licensing
    franchising
    exporting
    turnkey projects
    management contracts

For each of the three strategies you choose, discuss how each strategy could be an advantage or disadvantage for the success of your business. Use the names of the three strategies you chose as major headings for this part of your paper.

Make sure your critical analytic perspectives are interwoven with references to the country variables discussed in part 1, and that logical conclusions could be deduced from your writing. Is the discussion logically synchronized? This is the most important aspect of this part of your paper.

Part 4 Market Strategy Analysis, part 2 - must be a heading in paper

Identify, select, and analyze the best strategy of the three you chose, and explain why it is the best strategy for your company. You will need to engage in a comparative analysis using the advantages/disadvantages approach to demonstrate why your recommended strategy is the best one for the company.

Be sure you read and understand the grading rubric for paper 2 to ensure that you meet all criteria.

Part 5: Market Entry Implementation Strategy - must be a heading in the paper

Explain how you would implement the strategy you have recommended for the company. What substantive, specific steps should the company take to implement the strategy? If, for example, you have recommended an export strategy, list and elaborate on your strategic initiatives, considering variables such as various forms of exporting, logistical considerations, government policies, marketing and distribution concerns, the export process, and export intermediaries.

Be sure you read and understand the grading rubric for paper 2 to ensure that you meet all criteria.

Documentation and Formatting

All of your written assignments (including citations and references) must conform to the standards of formatting and documentation found in the current edition of the Publication Manual of the American Psychological Association(APA). With my permission, you may use another style manual, such asAManual for Writers of Research Papers, Theses, and Dissertations by Kate L. Turabian, or the MLA (Modern Language Association) Handbook for Writers of Research Papersby Joseph Garibaldi. Information on the use of these and other style guides is available in chapter 5 of UMUC's Online Guide to Writing and Research(https://www.umuc.edu/writingcenter/onlineguide/) and on the Information and Library Services (http://www.umuc.edu/library/index.cfm) web page.

At a minimum, each of your papers must

    Be specific about how each country variable relates to your business, and discuss the relevance of all the information in your paper to the startup of your business in the country you chose. Do not include any information in the paper unless you are also including an explanation of its relevance to your business. Giving me the country's history, for example, without indicating its relevance to your business is merely providing filler for the paper.
        To help in the grading process, use the country variables as headings.
        Use at least eight sources (other than the Daniels text) to support your discussion and analysis.
        Remember that, although the minimum length of an acceptable paper is 6 pages, past experience indicates that one cannot do an adequate job of covering all of the required discussion in so few pages.
        Read and follow the grading rubric to ensure that you meet all criteria
        be typed and double-spaced in 12-point Times New Roman font, with margins no wider than one inch
        be paginated, and have no headers or footers other than page numbers
        be prepared in a word processing program (you may submit assignments only in Microsoft Word or Rich Text Format; you may not submit them in PDF or DOCM format)
        contain a cover page with your name, the course name and number, and the title of your project
        Do not include pictures, graphs, or lists in the body of the paper; if you need these to support your facts, place them at the end of your paper as an addendum, referenced in the body of your paper; they will not count toward the length of your paper
        be written in narrative form, not outline (no bullets at all)
        Footnotes of facts are mandatory. Only author name and page number in body of paper for example (Smith, pg. 44). Full footnotes will be at end of papernot at the end of each page.
        Bibliography is mandatory and will include all sources used, which should include, for each entry, the author, title, city and state of publisher, publisher’s name, year, and page number.You may NOT cite Wikipedia or any Wiki… as a source in the papers.
        Paper may be reformatted if not in compliance with formatting rules discussed above to determine true length of paper.

The grading rubric for this assignment appears below or can be opened by clicking on the Country Plan Part 2 Rubrictab in the lower right corner of the screen.
Due Date	
Oct 12, 2014 11:59 PM
Hide Rubrics
Rubric Name: Country Plan Part 2 Rubric
	
			
Criteria	Meets expectations	Minimally meets expectations	Does not meet expectations
Introduction	10 points

A clear statement of purpose is provided; the introduction includes a comprehensive summary of what will be explored and discussed.
	6.5 points

The paper includes either a clear statement of purpose or a comprehensive summary of what will be explored and discussed.
	0 points

The statement of purpose is missing or unclear; there is no discussion of what will be explored and discussed in the paper.
Market Entry analysis	20 points

The paper provides a comprehensive discussion of 3 issues for each of the following market variables [market size, resources, regulations and procedures and possible risks] and a comprehensive discussion of the advantages and disadvantages of each of these issues and their possible effects each could have on the success of the business.
	13.5 points

The paper provides a discussion of only 2 issues for each of the of the market variables [market size, resources, regulations and procedures and possible risks] that could affect the success of the business in the chosen country. There is a weak discussion of the advantages and disadvantages of these issues and the effects each could have on the success of the business.
	0 points

The paper provides minimal or no discussion of the issues for the market variables [market size, resources, regulations and procedures and possible risks] that could affect the success of the chosen business in the chosen country. The paperprovides minimal or nodiscussion of the advantages and disadvantages of market variables and the effects these issues could have on the success of the business.
Market Strategy analysis, part 1	30 points

Three specific strategies are listed, discussed, and comprehensively analyzed. There is also a comprehensive discussion of the advantages and disadvantages of these strategies and the possible effects they could have on the success of the business.
	20 points

1) Two specific strategies are listed, discussed, and comprehensively analyzed; or 2) three specific strategies are listed, but are not comprehensively analyzed; or 3) there is a weak discussion of the advantages and disadvantages of these strategies' effects on the success of the business.
	0 points

Only one specific strategy is stated, discussed, and comprehensively analyzed; or this component is missing. There is little if any discussion of the advantages and disadvantages of this strategy effects it could have on the success of the business.
Market Strategy analysis, part 2	10 points

A critical analysis of and rationale for the best alternative is provided; this includes all critical perspectives, logically synchronized.
	6.5 points

An analysis of and rationale for the best alternative is provided, but some of the critical perspecti




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