Please submit an outline - 
The situation in the case
Target Market
Competition
Problems
Solutions
Plus: please answer:
What future actions can Qantas take to build a positive brand image?
What are the important factors for an organization to consider when using social media, such as Twitter, for contests or other public relations initiatives?

Please submit an outline - 
The situation in the case
Target Market
Competition
Problems
Solutions
Plus: please answer:
What future actions can Qantas take to build a positive brand image?
What are the important factors for an organization to consider when using social media, such as Twitter, for contests or other public relations initiatives?