MBA565 quiz 1

MBA565 quiz 1

Question 1. A low market-penetration index indicates ________. (Points : 5)





Question 2. 2. ________ are groups of individuals who are born during the same time period and travel through life together. (Points : 5)






Question 3. 3. Market-driven organizations tend to excel in three distinctive capabilities: ________, customer linking, and channel bonding. (Points : 5)






Question 4. 4. In spite of the rapid growth of marketing research, many companies still fail to use it sufficiently or correctly. Barriers to the use of marketing research include all of the following EXCEPT ________. (Points : 5)






Question 5. 5. The company's marketing information system should be a cross between what managers think they need, what managers really need, and ________. (Points : 5)






Question 6. 6. The last step in the value creation and delivery sequence is ________ the value where the sales force, sales promotion, advertising, and other communication tools announce and promote the product. (Points : 5)






Question 7. 7. According to the information found in the social-cultural environment, with respect to views of others, ________ are considered to be things that allow people who are alone to feel they are not (e.g., television, home video games, and Internet chat rooms). (Points : 5)






Question 8. 8. Which of the following types of tests shows a picture and asks respondents to make up a story about what they think is happening or may happen in the picture? (Points : 5)






Question 9. 9. Which of the following would be the best illustration of a subculture? (Points : 5)






Question 10. 10. ________ reflects a customer's judgment of a product's performance in relation to his or her expectations. (Points : 5)






Question 11. 11. Marketers are particularly interested in the consumption of ________, as developing brand loyalty in this age group is likely to lead to the highest consumer lifetime value. (Points : 5)






Question 12. 12. Business realignment may be necessary to maximize core competencies. Which of the following would be one of the steps in this realignment process? (Points : 5)






Question 13. 13. The holistic marketing framework is designed to address three key management questions. Which of the following is one of those questions? (Points : 5)






Question 14. 14. Procurement, technology development, human resource management, and firm infrastructure are handled in certain specialized departments and are called ________. (Points : 5)






Question 15. 15. Value reflects ________. (Points : 5)






Question 16. 16. If a marketing researcher asks subjects what kind of person they think of when the brand is mentioned in order to understand how consumers feel about a particular brand, the marketing researcher is using the ________ approach. (Points : 5)






Question 17. 17. Each society contains ________, groups with shared values emerging from their special life experiences or circumstances. (Points : 5)






Question 18. 18. The most scientifically valid research is ________ research. (Points : 5)






Question 19. 19. A(n) ________ need is a need that the consumer explicitly verbalizes. (Points : 5)






Question 20. 20. Several scholars have found that companies who embrace the marketing concept achieve superior performance. This was first demonstrated for companies practicing a ________-understanding and meeting customers' expressed needs. (Points : 5)






Question 21. 21. The volume discount for wholesalers must be the same as for 2500 units due to standard industry practices. (Points : 5)



Question 22. 22. If your budget is less than zero, you can advance the simulation by securing a loan. (Points : 5)



Question 23. 23. What is not a basic symptom that cold remedies address? (Points : 5)







Question 24. 24. Which brand has the highest conversion ratio? (Points : 5)







Question 25. 25. What are the objectives of Allround’s brand management team? (Points : 5)






Question 26. 26. Manufacturer volume discounts to retailers are typically within what range? (Points : 5)






Question 27. 27. Allstar currently offers three different brands on the market. (Points : 5)



Question 28. 28. The sales force is composed of three categories. (Points : 5)