MARKETING

Case Analysis Please note: In order to thoroughly research the company you have chosen, you should work on this project throughout the course.Research ONE of the following four companies: 1. Apple 2. Google 3. Coca Cola 4. American Airlines Respond to the four writing prompts below. Your responses must include information from your course materials and from outside research, including at least two resources from the CSU Online Library and at least two online sources. Suggestions for online sources can be found in Appendix 12.A in your textbook. The CSU Online Library can be found in the myCSU Student Portal. The library offers several research resources, such as short tutorials on subject research guides and accessing the library. You can also reach out to the librarians at thevirtuallibrarian@columbiasouthern.edu. 1. Create a case study summary of the company you have chosen including a general overview of the company and its external environment, a list of its current strategies and objectives, and a financial analysis of the company using ratio analysis. 2. If the company continues with its present strategies and objectives, where will it be in five years? 3. If you were the CEO of the company, what strategies would you recommend and why? 4. Describe the competitive strategies used by the company’s main competitors. Which of these strategies are the most effective? How can your company combat these strategies? Support your answers. If you paraphrase or quote words or ideas from your course textbook or other resources, you should cite your sources using APA guidelines. Your case analysis should be at least eight pages in length.

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