•  How did the Coca-Cola Company try to bridge the gap between people’s real selves and their ideal selves with Coke Life?

 

  • Coke Life was did not sell well and was discontinued in 2017. What went wrong? Can older companies reinvent themselves with newer products like Coke Life? Name a company that succeeded by doing so and one that did not.

PLEASE WATCH YOUTUBE VIDEO LISTED IN THE TITLE TO ANSWER QUESTIONS.