WEEK 1 DQ 1 Identify and describe three or more distinct market segments within a specific industry, such as aerospace or automobile manufacturing. WEEK 1 DQ 2 Identify and describe a potential ethical dilemma that a marketer might face when segmenting. How might this concern be appropriately addressed given the need to satisfy often conflicting stakeholders? WEEK 2 DQ 1 How do the balance of payments, trade barriers, quotas, and tariffs differ? Why is this concept important to know as a marketer? WEEK 2 DQ 2 What are the five stages of the consumer buying decision process? How can you use this information to your advantage as a marketer?
