WEEK 1 DQ 1

Identify and describe three or more distinct market segments within a specific industry, such as aerospace or automobile manufacturing.


WEEK 1 DQ 2


Identify and describe a potential ethical dilemma that a marketer might face when segmenting. How might this concern be appropriately addressed given the need to satisfy often conflicting stakeholders?



WEEK 2 DQ 1

How do the balance of payments, trade barriers, quotas, and tariffs differ? Why is this concept important to know as a marketer?


WEEK 2 DQ 2




What are the five stages of the consumer buying decision process? How can you use this information to your advantage as a marketer?