WEEK 7 DQ 1

Define and describe the elements and potential benefits of integrated marketing communication (IMC).


WEEK 7 DQ 2

Describe what is meant by a flat organizational structure. How would you flatten your organization?



WEEK 8 DQ 1

Which product or service have you recently encountered that would be particularly suited for multichannel or interactive marketing? Why?



WEEK 8 DQ 2


At what point does entertainment end and marketing begin? Why did you draw the line there?