WEEK 7 DQ 1 Define and describe the elements and potential benefits of integrated marketing communication (IMC). WEEK 7 DQ 2 Describe what is meant by a flat organizational structure. How would you flatten your organization? WEEK 8 DQ 1 Which product or service have you recently encountered that would be particularly suited for multichannel or interactive marketing? Why? WEEK 8 DQ 2 At what point does entertainment end and marketing begin? Why did you draw the line there?