WEEK 5 DQ 1 What are 3 brands of the same product (e.g., breakfast cereal) that are positioned differently? How are they differentiated? WEEK 5 DQ 2 Describe what is meant by product mix and provide examples from a Fortune 500 company. WEEK 6 DQ 1 What are the characteristics of marketing channels? What three factors should be considered when designing one? WEEK 6 DQ 2 What are the benefits of multiple marketing channels? Are there any disadvantages?
