WEEK 5 DQ  1

What are 3 brands of the same product (e.g., breakfast cereal) that are positioned differently? How are they differentiated?
WEEK 5 DQ 2

Describe what is meant by product mix and provide examples from a Fortune 500 company.
WEEK 6 DQ 1

What are the characteristics of marketing channels? What three factors should be considered when designing one?


WEEK 6 DQ 2


What are the benefits of multiple marketing channels? Are there any disadvantages?