WEEK 1 DQ 1 Identify and describe three or more distinct market segments within a specific industry, such as aerospace or automobile manufacturing. WEEK 1 DQ 2 Identify and describe a potential ethical dilemma that a marketer might face when segmenting. How might this concern be appropriately addressed given the need to satisfy often conflicting stakeholders? WEEK 2 DQ 1 How do the balance of payments, trade barriers, quotas, and tariffs differ? Why is this concept important to know as a marketer? WEEK 2 DQ 2 What are the five stages of the consumer buying decision process? How can you use this information to your advantage as a marketer? week 3 What are the three primary data gathering methods? What method would you use if you were gathering data on a movie studio? A grocery retailer? A pharmaceutical company? Why did you select that method for each of the types of companies identified over the other methods? dq 2 What are the differences between databases, data warehouses, and data mining? When would you use one over another? week 4 dq 1 Discuss the steps and the benefits of a social audit. dq 2 In what ways do you think technology is changing the nature of customer service and service offerings? Provide an example to support your opinion. WEEK 5 DQ 1 What are 3 brands of the same product (e.g., breakfast cereal) that are positioned differently? How are they differentiated? WEEK 5 DQ 2 Describe what is meant by product mix and provide examples from a Fortune 500 company. WEEK 6 DQ 1 What are the characteristics of marketing channels? What three factors should be considered when designing one? WEEK 6 DQ 2 What are the benefits of multiple marketing channels? Are there any disadvantages? WEEK 7 DQ 1 Define and describe the elements and potential benefits of integrated marketing communication (IMC). WEEK 7 DQ 2 Describe what is meant by a flat organizational structure. How would you flatten your organization? WEEK 8 DQ 1 Which product or service have you recently encountered that would be particularly suited for multichannel or interactive marketing? Why? WEEK 8 DQ 2 At what point does entertainment end and marketing begin? Why did you draw the line there?
