Drawing on the content covered in this course, you will be asked to formulate a strategy for the Danish design company e-Types. Specifically, based on an analysis of the firm and the environment, you should formulate a strong strategy for how e-Types should move forward.

Instructions less
Drawing on the content covered in this course, your end-of-course assignment is to formulate a strong strategy that shall lay the foundation for how e-Types should move forward. You decide yourself what you decide to focus on and emphasize in the strategy. What is important, however, is that you show a profound understanding of the company, its situation, and how it can best move forward. Drawing extensively on the topics covered in the course when formulating your strategy is a benefit.

Formally, the overall assignment question can therefore be described as follows: What should e-Types do going forward?

In terms of actual deliverables to complete the assignment, you will have to upload two documents for peer-review:

An executive written summary of maximum 2 pages that shall describe the core of your proposed strategy.
A power point presentation of maximum 8 slides that shall support the 2-page executive summary. The powerpoint slides should be self-explanatory. That is, you should not only formulate some bullet points that require substantial oral elaboration.

The two documents shall therefore complement each other in terms of formulating a strong strategy for e-Types.

Good luck!
Review Criterialess
In terms of reviewing the assignments, you will be asked to assess each other in terms of the extent to which you successfully fulfill the learning objectives of the course through the formulated strategy. There will therefore be four questions for the peer review, each representing one learning objective:

Identify why a strong strategy is essential for the future business success.
Formulate a business strategy that suits the needs and visions of your organization.
Explain why managers too often formulate sub-optimal strategies.
Extrapolate measures to optimize current business strategies.

The idea with the learning objectives can be explained as follows:

The first learning objective seeks to ensure that the learner has understood the general importance of formulating strategies for future success. Thus, rather than just “assuming” that strategies are important, the learner should be able to explain why and how strategies are important.
The second learning objective deals more with the strategy formulation itself. The intention here is to enable the learning to draw on relevant concepts and frameworks for formulating a good strategy that fits the firm and the environment.
The third learning objective intentionally seeks to enable students to identify the boundaries of strategies. Why are some strategies less good? Why is it so that firms are unable to formulate good strategies? Thus, learners should account for reasons that may jeopardize good strategy formulation.
Finally, the forth learning objective deals with the more operational side of the strategy formulation. Is the learner able to formulate a realistic and believable strategy? Does the strategy “make sense”? Thus, learners should be able to formulate a strategy that can actually be acted upon.
To facilitate the peer-review process, you will under each learning objective be asked to assess on a scale from 1 to 5 how well the individual learning objectives are reflected in the submission. You will also be asked to provide constructive feedback to your fellow learners on how the submission can be improved.

Taken together, the exercise will train you to both formulate a strong strategy as well as identify strong and weak elements in other strategies.