IMC Process in Advertising
Select an organization that has been in existence for at least 20 years (including your own organization, if applicable) and prepare a two to three page paper describing and assessing how this organization has used their IMC strategy to advertise during the years of its existence.
1. Examine the IMC of the company of your choice including how consumers are impacted by advertising.
2. Clearly articulate the core of the strategy.
3. Be sure to outline your decision on whether they are on the right track.