1. The text states, “ethics is at the center of leadership because the goal of a rational leader is to merge the interests of all parties so everyone benefits and the organization prospers.” Where may difficulties arise in the merge of interests?

2. The text states, “a leader should do the right thing, as perceived b a consensus of reasonable people.” How can an executive leader distinguish between what is popular and what is truly the right thing?

3. honest and trustworthy. How is trust built? How is honesty built? Compare and contrast these.

4. How is being fair and being equal different? What role does perception play in understanding these two ideas?

5. The text argues that a “person’s character… contributes to ethical difference” How can we best understand what “character” means? How is a person’s character shaped?