Assignment 2: Vice President of Operations, Part 2
Due Week 6 and worth 280 points
Refer to the scenario from Assignment 1.
Write a six to eight (6-8) page paper in which you:
1. Evaluate two to four (2-4) weaknesses that are evident in the selected organization’s product life cycle. Generate a new product design and product selection, and then determine three (3) strategies that the organization needs in order to strengthen the operation. Provide support for the rationale.
2. Determine the key components of supply chain management for the company you have selected. Determine three (3) major issues that could affect the structuring, sourcing, purchasing, and the supply chain of your organization. Provide a solution to each issue.
3. Develop a total quality management tool that identifies and analyzes any future issues. Provide a rationale for developing the selected tool.
4. Analyze three (3) advantages in employing the just-in-time philosophy in your organization. Evaluate three to five (3-5) means in which the philosophy could potentially impact quality assurance. Provide specific examples to support your response.
5. Determine a qualitative and quantitative forecasting method for your operation. Next, create a table in which you identify the characteristics of the operation that relate to each method. Evaluate the strengths and weaknesses of each method.
6. Use at least three (3) quality academic resources in this assignment. Note: Wikipedia and other Websites do not quality as academic resources.
Your assignment must follow these formatting requirements:
? Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
? Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
? Determine the key components of supply chain management including structuring, sourcing, purchasing, and managing the supply chain.
? Examine how the total quality management process is a strategy for a competitive advantage in the marketplace.
? Identify the key elements of just-in-time manufacturing and its impact on quality assurances
? Develop a forecasting method appropriate to a production or service operation.
? Use technology and information resources to research issues in operations management.
? Write clearly and concisely about operations management using proper writing mechanics.
Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric. Points: 280 Assignment 2: Vice President of Operations, Part 2 Criteria Unacceptable Below 70% F Fair 70-79% C Proficient 80-89% B Exemplary 90-100% A
1. Evaluate 

Vice President of Operations, Part 2

Presented to Dr.  Christopher B. McGrath, PhD, MBA, PMC, BS, BA 
Submitted by Sirenthia Heard 

February 21, 2014

Product goes beyond the physical product itself, and the way it is presented, packaged and the service that comes with it are part of the product a company is offering. (Ehmke, Fulton, Lusk, 2005).   Blockbuster’s product is DVDs, television series DVD sets, video games, and Blue Ray’s.   In their physical retail locations, Blockbuster also sells movie theatre type food items to enjoy while watching your movie rental.    Blockbuster provides are their no late fees and their guaranteed in stock rental.   Also they provide their online service, Total Access, which allows customer to order DVDs through the mail.   An intangible that Blockbuster does offer is they have new releases earlier than any other video rental company due to contracts that Blockbuster formed with studio executives.   According to their website, “Blockbuster has it 28 days before Redbox and Netflix” (Blockbuster.com, n.d.).	
Product life cycle refers to the series of stages in which a product sales revenue and profit increase or is presented. It describes the stages productsand new products go through in the market place. Just like in human growth there are stages involved in the growth of a product. The product lifecycle is influenced by market demand. Mangers of a business should know what stage a product is in and the one it is likely to be moving to. This is so to devise a marketing program benefiting the product sales. Blockbuster’s two main weaknesses of their product life are growth and mature. As a result of customer satisfaction with the product, repeat buying occurs in addition to first time buying, resulting to an increase in growth of sales.Blockbuster failed to devise a strategy to continue to grow in   an ever changing environment in relation to technology.  Blockbuster failed to modify product and expand distribution channels in a growing market.  As the profits increased; ideas to maintain and implement continued growth was not an objective of the strategy plain.   Venturing into new markets was overlooked to increase sales and maintain customers. There should have been quality improvement; ensuring the customer satisfactionand product loyalty.  The maturity stage is the where the product has developed to the highest potential (with comparison to the past). The product usually has increasing/ constant/ decreasing profits. This stage has some minimal components. These components are: growth-maturity (transition from maturity to growth), maturity-maturity (at the peak of maturity stage, maturity-decline (transition from maturity to decline). Blockbuster failed to mature in the areas of refinements and extension of original products and the distribution channels of video rental evolved technically.
Product design is the process of creating new products to be sold.  To maintain essential and effective Blockbuster will be diligent in the Video arena in the business environment.  The Crisis ManagementTeam will be the most important division to improve the organization overall and avoid bankruptcy.  The new product selection will be video rental through internet service and its many uses.  Many consumers need the convenienceof options for purchases and viewing. Promotions will be implemented for customers with more than one usage method. Collaborations with GM and GMAC vehicle purchases will be implemented. Supply chain management (SCM) is the management oversight of materials, information, and finances as they move in a process from supplier to manufacturer to wholesaler to retailer to consumer.  The structure of the new implementations must be defined in a manner that consumers who are not technicallysavvy will have the reassurance that physical stores and kiosks will be available in areas needed.   To transition these customers into the new technical implementations;tutorials can be presented to slowly introduce new implementations. Kiosks have become the new source of video rental. The kiosks are for consumers who do not want to interact with organization representatives but want to physically see visually available products.   Sourcing is the process of finding suppliers of goods and services.  Sourcing will be the use of kiosk. The method of sourcing for Blockbuster and possible troubles are the same for structuring. The main elements of purchasing that are relative to an organization such as Blockbuster is to strengthen the organizations competitive position.The failures of Blockbuster’s strategies were   its failing relationships with its customers and failing to plan for future changes.  Many storms have been weathered by Blockbuster but bankruptcy in 2010.    March 28, 2011 they were purchased by Dish Network who won a bid to buy them for $320 million dollars. The company will face additional issues unfortunately.   These issues are mostly to do with their competition beating them to market in respect of intricate future elements.    Blockbuster has been late to the game and fell victim to a static business model.    Supply chain management (SCM) is the method to improve service to consumers.  Possible issues that could arrive with the key components are strategies for managing all the resources that go toward meeting customer demand for Blockbuster’s service.  Supply Chain Strategy defines how the supply chain should operate in order to compete. Supply chain strategy is aprocess that evaluates the cost benefit trade-offs of operational components.   Supply chain attempts to create the appropriate chain for the company’s operating environment.
While the business strategy constitutes the overall direction that an organization wishes to go, the supply chain strategy constitutes the actual operations of that organization and the extended supply chain to meet a specific supply chain objective. The first issueaddresses how to configure a new product’s supply chain.  Blockbuster’s new supply chain will be providing video services via internet to different devices. Implementing a new supply chain will improve revenue and remain  in the video and game rental industry. The distribution of products will be narrowed to the moist profitable relevant markets.  The second issueaddresses part selection for multigenerational customers.   Supply chain attempts to create the appropriate chain for the new implemented operating environment.The third issue is transitioning employees towards the new product distribution design and its elements. Employees will be presented will a through introduction and outline of the process. Introducing the plan to the employees will stress their role and importance. As retail stores are closed; many employees will be transitioned to Customer Support Centers.
Just-In-Time (JIT) is an integrated set of activities designed to achieve high volume production with minimal inventory.  Blockbuster will integrate the element of high volume production by eliminatingphysical rental of videos and game.  JIT systems work to reduce inventory by allowing management to control the flow of materials. Blockbuster will employ JIT to reduce inventory and physical retail stores.  In an ideal situation, a JIT system would provide goods to meet demand and no more since the ultimate goal is zero inventory.	The primary disadvantage to JIT lies within its relative complexity when timing delivery of raw materials and production of goods.     To start, managers must improve sales forecasts for production planning so that the suppliers can be better informed about the requirements.   Better and timely information to suppliers allows them adequate time to prepare for deliveries.   If sales forecasts change, suppliers must be notified as soon as possible.   In addition, managers must establish close working relationships with suppliers since JIT can work only when there is mutual cooperation and trust.   Managers might consider reducing the number of suppliers to aid in building those relationships.   Managers and suppliers must work to eliminate non value added activities within the supply chain and within the production process.   To conclude, all goods received from suppliers must meet certain quality requirements to avoid gaps in production due to defects. With a JIT system, there is little room for mistakes.   The primary goal for the company is customer's satisfaction and if company can not reach perfection in this area then all the processes are worthless. All parts of the value chain and everything in the enterprise must be healthy for realization of competitive business processes. If the company wants strong and long lasting value chain all the links within the chain must be prepared to overpass all existing problems. The principle of Just-in-time is to eliminate sources ofpotential waste.Forecasting is the process of making statements about events whose actual outcomes have not yet been observed. Qualitative forecasting will be the expectation of numbers to spike due collaborating with major corporations; GM and GMAC. These corporations provide essential products; transportation. Quantitative forecasts implemented will be time-series forecasts. 


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