WEEK 3



Going Global (graded)
Review the advantages and disadvantages of being a born-global firm.



Entry/Exit (graded)
If a company exits a market and then wishes to return 10 years later, what peculiar challenges might it face?

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WEEK 4



Adaptation and Standardization (graded)
American fast food, music, and movies have become popular around the world with little product adaptation, whereas U.S. retailers, banks, and beer companies have had to adapt their products more to global markets. Why?


Test Markets (graded)
If you were to test-market a new consumer product today for worldwide introduction, how would you select test countries for Europe, Asia, and Latin America?