week 1


Skills of a Successful Global Marketer (graded)
What do you think are the essential skills of a successful "global marketer?"





Culture (graded)
What effects might the Internet have on cultural differences?

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week 2

Cola Wars (graded)
Read The New Cola Wars case study on pages 188-189 to participate in the discussion. Which one do you think is the bigger threat to Coca-Cola brands like Qibla and Mecca? Cola or the Ajegroup? Why?

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Data Collection (graded)
What are the challenges that are posed by secondary and primary data collection?