Paper #1 (420) Business Strategy and Policy 
Company: TOYOTA

Students will individually write and submit a research project featuring a strategic analysis of a corporation. This project will incorporate strategic models introduced throughout the course and will demonstrate the student’s ability to understand and properly apply strategic concepts to an ongoing business concern. Parameters and guidelines for the strategic assessment are as follows:

•	Subject to the approval of the professor, the student will choose a corporation to be analyzed by that student individually.
•	The choice of firm for analysis, or focus of the capstone project within a given firm, should be directly related to the student’s major area of study.
•	Per the instructor’s preference, the submitted analysis will be of the firm’s corporate or business level strategy.
•	Publically traded corporations are generally preferred due to the availability of information. 

•	Project should explicitly instruct the student to apply strategic analysis models to the chosen firm.
•	Situational analysis of the firm should include:
o	A brief overview of the firm, including a mission/vision analysis
o	Internal analysis of strengths and weaknesses, including a relevant financial analysis
o	External analysis of firm opportunities threats Environment, customer, etc. 
•	Industry analysis using Porter’s Five Forces or other relevant model.
•	Net assessment and critique of the viability and strategic potential of the firm’s current strategy, or an elucidation and evaluation of the strategic alternatives available for recommendation by the student.

Required parameters:
•	20 pages, double spaced, typed, 12 pt. font, 1”margins.
•	MLA format. To help ensure consistency, during the quarter, the instructors will schedule the ASC to discuss the MLA format and plagiarism with their students.
•	Research materials should be high-quality sources such as those available through the library online databases. A representative of the library should be scheduled to discuss database availability and information sources.
•	Project should be well organized and encompass the above subject and content guidelines
•	An electronic copy of the project should be submitted via safe assignment 
•	Rephrase and put the number at the end of the sentence. Use Footer to site in the same page!! But still need a references page in the last page.