1.	What is a business-level strategy?
2.	What is the relationship between a firm's customers and its business-level strategy in terms of who, what, and how? Why is this relationship important?
3.	What are the differences among the cost leadership, differentiation, business-level strategies?
4.	How can cost leadership and differentiation be used to position the firm relative to the five forces of competition in a way that helps the firm earn above-average returns?
5.	What are the specific risks associated with using cost leadership and differentiation business-level strategy?

Your answers should be in your own words and you should give examples to illustrate your understanding of the material.