Select a company you are familiar with. Imagine that this company is developing materials to communicate the company culture, process, procedures, and general information for a new hire. Compose a message for your audience using the three- step process outlined in of Business Communication Today. Demonstrate each step in your communication. Planning Define the purpose. Define the audience. Identify the channel(s) of communication and why you selected that channel. Writing Create the message. Completing Proofread, revise, and submit.