Read the case study “Burger King Beefs Up Global Operations” at the end of Chapter 12 of your course textbook.
Incorporate into your analysis responses to the following questions. You should make sure to incorporate core concepts
from your reading assignment
What is Burger King’s core competency?
How does it relate to its chosen strategy?
How would you explain how Burger King has decided to configure and coordinate its value chain? Which of
Burger King’s value chain activities create the m
ost value for the company?
Burger King globally expanded later than its main fast food competitor. What advantages and disadvantages has
this created?
When entering another country, discuss the advantages and disadvantages that an international restauran
company, specifically Burger King, would have in comparison with a local company in that market.
About two
thirds of Burger King’s restaurants and revenues are in its Americas region ( United States and
Canada) and one
third elsewhere. Should this relat
ionship change? If so, why and how?
The case mentions that Burger King prefers to enter countries with large numbers of youth and shopping centers.
Why do you think these conditions would be advantageous?
How has Burger King’s headquarters location influenced its international expansion? Has this location
strengthened or weakened its global competitive position?
As CEO of Burger King, what tools and strategies would you use when deciding on possible future
locations for
the company.
What do the implications of the challenges identified in the case have for Burger King’s strategy today and in the