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Creating the Marketing Mix 4

Creating the Marketing Mix 4

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Institutional Affiliation

Creating the Marketing Mix 4

Promotion is one of the elements of the marketing mix that aids in ensuring a product is presented to the consumers at the appropriate time as well as the right place. Promotion refers to strategies by a company to make customers aware of a product and its availability and to persuade and encourage them to use it. It is done through direct marketing, personal selling, public relations, advertising and sales promotion. In marketing the new mobile phone that is being developed by MM Company, advertising will be used to make customers aware of its existence and availability. It communicates to prospective customers about the product and its features. This will be done both within the local and international markets as needed. Different advertising methods will be used by the company such as the mass media, internet and social networks among others. Due to the period of time which MM Company has been out of the mobile phone market, it is a brilliant idea to mix up both traditional and digital advertising in order to attract customers from different markets.

The use of the internet and social markets will allow the company to access a broad range of potential buyers without any geographical barriers. The company can put digital banners on websites with high traffic in order for their users to view the details of the new product. Furthermore, the company may use social networks such as Facebook and Twitter to advertise the product. Due to the high number of individuals who use these sites daily, the product will get wide coverage, and MM Company can also engage with the interested individuals regarding the product. An example of advertising through Facebook is starting a page for the product and the company and inviting users to like it and then using the pages to advertise the product and communicate directly to the prospective customers. The use of the internet has both advantages and shortfalls.

One of the advantages is that the internet is a cost effective way of reaching many people across geographical regions. Once the initial cost of setting up the advertisement is met, the company can reach virtually everyone on the internet without any additional costs. In addition, it will also enable the new product to penetrate the international market, which is part of the marketing plan for MM Company. Internet advertising, therefore, enables the company to potentially reach many people at any particular time at a lower cost compared to traditional advertising methods. It is also fast as once the company puts up the information on the internet; it can be viewed and accessed immediately compared to other traditional methods. The disadvantage of the internet is that its audience is highly selective as it covers only the people who use the internet. This means that potential customers, not on the internet will not be aware of the existence of the product. It also exposes the company’s brand elements such as its trademark and logos to imitation by other people within the internet thereby jeopardizing the company’s success (Vurro, 2010). It is also quite difficult to gauge the effectiveness of the advertisement in reaching the prospective customers.

Traditional marketing methods such as use of the television and newspapers are more suitable for the domestic market to create awareness among the prospective customers. It includes the use of mediums such as television, newspapers and banners placed at strategic places. Use of popular television stations and newspapers enables the company to reach a large number of people within the domestic market. These methods have the advantage of reaching a large audience within the domestic market and enable the company to reach its target market. This can be done based on the timings of the advertisement as well as the channels which are chosen to carry the advertisement. For example, to reach the young adults and teen market, the company should advertise in channels that are popular with that age group. The use television and newspapers, therefore, have the advantage of reaching a wide audience within the domestic market as well allowing the company to select its specific target market. The major disadvantages of these advertising medias include the newspaper having a short shelf life as it is produced daily hence the company has to keep advertising to create awareness. The television also faces a challenge as most people generally skip commercials and hence may not get the full message intended by the advertiser. In addition, advertising in television and print media is quite expensive as the company pays per second on the television commercials while in print media, it depends on the page chosen and they cost is incurred regularly if the company wants to create an impact (Biagi, 2010).

MM Company should use a mix of the two advertising options in order to meet the largest possible audience. The print and television advertising medium will be extraordinarily useful within the domestic market which is the initial market of entry for the company. It will enable the company to have an impact in the local market prior to venturing in to the international one. The company can monitor its impact after advertising on sales and inquiries made on the new product. The ability to choose a specific market segment is also crucial in ensuring the company reaches the specific target market for its product making them aware of its existence. The internet will be used to supplement the advertising on these mediums and communicates further on the existence of the product and where it can be accessed. The combination of traditional marketing methods with the internet will allow the company to reap maximum benefits from both mediums and generate more sales.

References

Vurro, M. (2010). Critical Evaluation of Internet Advertising. Santa Cruz, CA: Grin Verlag Publishers.

Biagi, S. (2010). Media Impact: An Introduction to Mass Media. Boston, MA: Cengage Learning.

Creating the Cotton South

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Chapter 12 Summary

Creating the Cotton South

Chapter 12 starts by focusing on the development of the cotton South, starting with the expansion of the slave trade due to the exhaustion of various tobacco regions in Chesapeake, which resulted in the existence of surplus slaves. The following expansion of the economic development to new lands in the Southwest and the Southeast brought about new demands for slave labor. Slavery was expanded even further due to the government’s securing of Louisiana, as well as the removal of Indians, and the annexation of Texas as well as other lands from Mexico. Despite the end of international slave trade, the natural increase in the African American population ensured a steady supply of slaves. By the year 1860, the author argues that a number of different groups made up what had come to be viewed as an increasingly complex society. These groups ranged from yeomen, middle-class planters, elite planters and propertyless whites. Further slave holding as well as non-slave holding whites continued to compete politically over land taxation, luxury goods and slaves, while others concentrated on creating a race based society that would see all whites own property and become slave owners, with other whites fleeing to areas such as the Appalachian Mountains, to create free labor counties. In 1860, the South opted to remain committed to the institution and expansion of slavery due to a number of reasons, ranging from abundant land, which increased the demand for slaves, high profits in cotton cultivation, the high demand for cotton by Europe and Northern United States, and the belief that slavery was good for the society and was in tandem with republican values, to the view that the existence of a slave society reinforced white superior identity and privileged all whites.

The African American World

In terms of spirituality, and culture, a few similarities existed between whites and blacks, with the Second Great Awakening influencing both groups to turn to spirituality. Further, the similar environmental and geographical conditions also resulted in a similar diet for both groups. The origins of the cultures for both whites and blacks differed, with African Americans adopting certain practices from their African cultures, while the white culture was predominantly influenced by European, English and Scottis-Irish backgrounds. The obvious wealth differences also meant that the standard of living for whites was actually much higher than that of the African Americans, in terms of food, housing and clothing.

Some of the cultures borrowed and incorporated into the African American culture that have persisted to date included, incest taboos, the ring shout, and values of African marriage. Although some such as ritual scarring were eroded by the passage of time, the important ones remained. The institution of slavery also resulted in the development of other cultural practices, such as the prohibition of mutilation of slaves by other slaves, as well as the adoption of religion. The place of free blacks was also not really different to those of slaves, as they were forced to live precariously, and were mostly relegated to very low paying jobs. Further, they were not allowed to own property or vote. Blacks were also denied the liberty to join political parties or unions, as well as participate in juries, or testify against whites in courts of law. Most Free blacks in the south at the time, lived in coastal cities, and worked as domestic servants and day laborers.

Creating the Best Workplace

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Date

Introduction

Industrial relations refers to a multidisciplinary field that examines the employment relationship. It is composed of three aspects including problem solving, ethical and science building. Organizations involve an interplay of the different players including the public, customers, management and workers. Nevertheless, some companies are deemed better than others with the best companies being places where individual differences are cherished, adds value to the lives of employees, stands for meaningful things, incorporates no stupid rules and comes with intrinsic rewarding work. Considering the conflicting interests of employees and employers, it is well noted that these relationships are sharply antagonistic and embedded in the sociopolitical system. In essence, the intervention of the state is required in order to balance the employment relationship, as well as create economic efficiency and enhance employee equity.

Social, economic and political environments within which the company operates may have positive or negative impacts on the organizations. This is especially seen in the case of Novo Nordisk, when its insulin-production facilities violated regulations of the FDA, thereby leading to the banning of the insulin in the United States market. On the same note, one can note the case of banning soda by Novo Nordisk in all its buildings. This resulted in a flood of comments with many stating that this was an affront on personal freedom resulting in its review.

Varied concepts and values of industrial relations have been identified as fundamental. First, there is the concept of equity and fairness where one and all individuals are treated equally under comparable circumstances, with the organization going by the will of the majority. On the same note, there is the concept of power and authority, which revolve around the capacity to impose influence or control, as well as the right to command and expect obedience from others. Individualism and collectivism revolves around the conflicting nature and views of individuals and society alongside their relationship. The concept of trust, integrity and transparency revolve around adhering to one’s professions, openness in communication and sharing information. These are concepts that employees are required to apply in varied situations. For example, communication and sharing information is required in establishing trust and safeguarding transparency. On the same note, while different people have different views, they should be channeled towards attaining the common goal.

The case study incorporates some snippets pertaining to the role of representation in the workplace. It acknowledges that there are conflicting interests between employees and their employers, with junior workers being extremely skeptical of hierarchies. It quotes the example of Job Lewis, the parent company for Peter Jones and Waitrose, which slotted the more than 2200 jobs into 10 levels of hierarchy to allow employees to optimize on the opportunities in the organization. The deliberate effort to match the employees with the jobs that they wanted was meant to benefit the workers. While there may be different avenues through which the needs of employees can be aired, workers representation is necessary and of utmost importance. This is especially considering that it would come with an element of autonomy that cannot be threatened by employers.

The management has an immense role to play in industrial relations. However, there are variations as to the level of participation of different management levels thanks to their different powers and authority. Scholars note that the top management has a bigger role to play than the low-level management as they have a higher level of interaction with employee organizations on a larger scale than the lower management tiers. The management represents the company’s interests in which case it must work with employees in order to come up with terms that are acceptable to both parties. Developing acceptable packages allows for increased motivation and productivity of employees, thereby enhancing competitiveness.

The ideas outlined in the case study recognize the varied industrial relations practices. It outlines pragmatic and proactive, as well as open-minded and transparent behaviors in the workplace where the employees are given an increased stake and role in the workplace. This is especially with regard to the case of LVMH a company that specializes in the manufacture of luxury goods where talented individuals are incorporated irrespective of their different opinions, with the only focus being on the management which evaluates and monitors their ideas with a business focus. This allows for cooperation irrespective of opposite ideas. These ideas come as extremely helpful considering that every individual has a different input, which would contribute to the solutions at the disposal of the company. In this case, the only challenge revolves around tapping their talents and channeling their efforts towards collaboration and cooperation.

7.

Creating the best workplace on earth requires that the workplace allow for independence of thought. This is the first thing that I would cultivate especially with regard to letting people be themselves. In this case, while I would recognize the dominant cultures in the workplace, I would cultivate individualism by forgoing orderliness and formality in enhancing creativity and innovation. On the same note, I would open up all the channels of information so as to ensure transparency and accountability. This would allow for enhanced sharing of information, in which case the workers would own the productivity process, be motivated and more satisfied with their jobs.

Creating Research Ideas

Creating Research Ideas

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Course Code:

Date:

Part 1

Research ideas

BroadTopic Narrowed Narrowed Further Research Question Search Terms

Cyberbullying Cyberbullying in schools Cyberbullying in U.S. schools Can school policies are in place to address cyberbullying in schools? Cyberbullying AND school policies AND United States NOT global

Waste management Household waste management

Household participation in waste management in New England

What motivate people to recycle domestic waste and to adopt proper waste disposal at homes? Domestic waste management AND influencing factors AND New England

Internet Social media Social media use by small businesses How can small business use social media to grow their business and to engage customers? Social media use OR social networking AND Small Businesses

Climate Change Managing climate change Managing climate change effects in building industry What sustainable building and design strategies can address climate-change effects? Climate change AND building design strategies

Food Food security Food security in Africa Can Genetically Modified (GM) crops address food insecurity in Africa? GM Crops AND food security AND Africa

Education Instructional technology Technology-based learning in U.S. schools How does Computer Technology used in pedagogical practice boost student performance? Computer technology AND student performance AND United States

Leadership Organizational leadership Impact of leadership behavior on team outcomes What kind of empowering of transformational leadership behavior is more beneficial with respect to team outcomes? Leadership behavior AND Effective leadership AND team outcomes

Culture Culture and globalization Effects of globalization on indigenous cultures What role does globalization play in the creation and diffusion of new ideas to indigenous cultures? Globalization effects AND indigenous culture

Part 2

1. Cyberbullying

It is a good topic

I’m fascinated by the topic

I have the necessary research skills

I can complete the project in the time available

The research will still be current when I finish

I have sufficient financial and other resources

I can gain access to data

The topic contains issues with clear links to theory

The research questions and objectives are clearly stated

The proposed research provides fresh insights into the topic

The findings are likely to be symmetrical

The research topic matches my career goals

2. Waste management

It is a good topic

I’m fascinated by the topic

I have the necessary research skills

I can complete the project in the time available

The research will still be current when I finish

I have sufficient financial and other resources

I can gain access to data

The topic contains issues with clear links to theory

The research questions and objectives are clearly stated

The proposed research provides fresh insights into the topic

The findings are likely to be symmetrical

The research topic matches my career goals

3. Internet

It is a good topic

I’m fascinated by the topic

I have the necessary research skills

I can complete the project in the time available

The research will still be current when I finish

I have sufficient financial and other resources

I can gain access to data

The topic contains issues with clear links to theory

The research questions and objectives are clearly stated

The proposed research provides fresh insights into the topic

The findings are likely to be symmetrical

The research topic matches my career goals

4. Climate Change

It is a good topic

I’m fascinated by the topic

I have the necessary research skills

I can complete the project in the time available

The research will still be current when I finish

I have sufficient financial and other resources

I can gain access to data

The topic contains issues with clear links to theory

The research questions and objectives are clearly stated

The proposed research provides fresh insights into the topic

The findings are likely to be symmetrical

The research topic matches my career goals

5. Food

It is a good topic

I’m fascinated by the topic

I have the necessary research skills

I can complete the project in the time available

The research will still be current when I finish

I have sufficient financial and other resources

I can gain access to data

The topic contains issues with clear links to theory

The research questions and objectives are clearly stated

The proposed research provides fresh insights into the topic

The findings are likely to be symmetrical

The research topic matches my career goals

6. Education

It is a good topic

I’m fascinated by the topic

I have the necessary research skills

I can complete the project in the time available

The research will still be current when I finish

I have sufficient financial and other resources

I can gain access to data

The topic contains issues with clear links to theory

The research questions and objectives are clearly stated

The proposed research provides fresh insights into the topic

The findings are likely to be symmetrical

The research topic matches my career goals

7. Leadership

It is a good topic

I’m fascinated by the topic

I have the necessary research skills

I can complete the project in the time available

The research will still be current when I finish

I have sufficient financial and other resources

I can gain access to data

The topic contains issues with clear links to theory

The research questions and objectives are clearly stated

The proposed research provides fresh insights into the topic

The findings are likely to be symmetrical

The research topic matches my career goals

8. Culture

It is not a good topic

I’m fascinated by the topic

I have the necessary research skills

I cannot complete the project in the time available

The research will still be current when I finish

I do not have sufficient financial and other resources

I cannot gain access to data

The topic contains issues with clear links to theory

The research questions and objectives are clearly stated

The proposed research provides fresh insights into the topic

The findings are likely to be symmetrical

The research topic do not match my career goals

creating python pogram.

Creating Python Program

Student Name:

Name of Institution:

Python is a programming language that is interactive and objective. It is a very vital programming tool because it can incorporate extremely high data types that are as well dynamic and can be applied to many different classes of problems. Python is text file and can be edited by use of an editor program that is standard (Guido & Jelke, 2001). The choice of an editor text closely depends on the system of operation although a python program can be created by any text editor. The created python program can then be used in the study of continued fraction expansion.

Mathematically, a continued fraction is obtainable by a frequentative process of expressing a number as the sum of its integer part and to other number as the reciprocal then this other number is the sum of its integer and another reciprocal and so forth.

Below is a basic formulae of a continued fraction expression.

Where a0 is an integer, any other ai members are positive integers, and n is positive

Developing a python program

integer.def universal_distro(L=10000):

Import random

y= random.random()

h = list()

r= dict()

p = dict()

L= len(o)

while L < 10000:

for y in range[0,1]:

w = number2cfe(y,L=15)

e = w[n]

if n < 15:

count = 0

If w[n] not in g:

for e in w:

if e == w[n]:

count += 1

g.append(w[n])

n += 1

r[w[n]] = count

for k in m.keys():

if o.has_key(k):

o[k] += r[k]

else:

o[k] = r[k]

N += 1

Studying fraction by use of a python program

import fractions 1

y = fractions. Fraction (1, 3) 2

y

Fraction (1, 3)

y * 2 3

Fraction (2, 3)

Fraction (6, 4) 4

Fraction (3, 2)

Fraction (0, 0) 5

Trace back (most recent call last):

File “<stdin>”, line 1, in <module>

File “fractions.py”, line 76, in __new__

0 Error DIV(‘Fraction(%s, 0)’ % numerator)

ZeroDivisionError: Fraction(0, 0)

For augmented assignment statements:

augmented_assignment_stmt ::= augtarget augop (expression_list | yield_expression)

augtarget ::= identifier | attributeref | subscription | slicing

augop ::= “+=” | “-=” | “*=” | “/=” | “//=” | “%=” | “**=”

| “>>=” | “<<=” | “&=” | “^=” | “|=”

To start using fractions, import the fractions module.

To define a fraction, create a Fraction object and pass in the numerator and denominator.

All expressions with fractions are solvable. Operations change new Fraction object 2 * (1/3) = (2/3)

The Fraction object will automatically reduce fractions. (6/4) = (3/2)

Python program eliminates the chances of creating zero in the denominator of a fraction.

References

Guido van, R. & Jelke de, B. (2001). Interactively Testing Remote Servers Using the Python Programming Language. Amsterdam: Longman Publishers pp. 283-303.

creating professional portfolio

Name:

Tutor:

Course:

Date:

Creating a Professional Portfolio

Cover Letter

[Insert name here]

[Street/Physical Address]

Postal Code here

City of Residence

Operations Manager

Qatar Gas

Qatar, ON M8 Y A7V

UAE.

RE: Technical Writing Service Manager Position

Dear Sir,

I am writing in response to your advertisement in the Daily on November 20 seeking a Technical Writing Service Manager for your premises. You will find my resume attached with this letter. As you will realize from my attached resume, my expertise and experience match the position you are seeking. Of specific interest is my 10 years experience working in as a mechanical engineer at Qatar Gas and the sample papers I have previously written on technical issues.

I am aware of the excellent reputation of your firm and it would be an honor to be part of such a well respected team. Throughout my career, I have consistently worked to ensure organizational goals are attained. I enjoy the challenges in technical writing services and this endlessly helps me to improve my skills, both independently and as a team member.

I look forward to hearing from you soon, and having the opportunity to meet with you to discuss how I can enhance and contribute towards the success of your organization. I am available to come in at any time that is convenient. Thank you for your consideration.

Yours Sincerely

[Sign]

[Insert your name here]

Table of Contents

TOC o “1-1” h z u HYPERLINK l “_Toc310000052” Cover Letter PAGEREF _Toc310000052 h 1

HYPERLINK l “_Toc310000053” Technical Definition PAGEREF _Toc310000053 h 3

HYPERLINK l “_Toc310000054” Technical Description PAGEREF _Toc310000054 h 5

HYPERLINK l “_Toc310000055” Writing Sample PAGEREF _Toc310000055 h 6

HYPERLINK l “_Toc310000056” Resume PAGEREF _Toc310000056 h 8

Technical Definition

Technical writing is a form of communication used in technological fields such as computing, aerospace, engineering, finance and biotechnology among other diverse forms of technological advancement. It involves creating a document that can guide the users of the device or items for which the technical writing was intended for (Martinez, et al 123). This has an insinuation that the technical writer ought to be acquainted with full information concerning the object he or she is writing about. This form of writing involves a lot of research and consultancy from professionals in the concerned fields with which a person intends to develop a technically written document. This means that care ought to be taken while documenting papers in technical writing so as to convey the correct and intended message to the right people.

Subject matter experts ought to be consulted in most cases especially if the writer is not a subject matter expert. These people are usually endowed with information concerning most aspects of technical issues in diverse fields of specialty. Technical communication is a vital aspect in the present age where different forms of technological innovations are made in many levels and in different fields (Smith, Korn & Oliver 201). This means that a technical writer ought to have strong linguistic capabilities so as to enable the readers of his or her works to understand the conventions of modern technical issues. Advancement in technical writing or communication can make people to be specialized in areas such as document architecture and information management among other areas of technical writing specialization.

Irrespective of the preceding assertions, an understanding of the target audience by the technical writer is important so as to enhance better communication between him or her and the readers. The purpose for which the information is documented ought to be aligned to the level of understanding of the audience. This means that procedural technical approach of writing ought to be put into account. This will aid in translating complex technical ideas or concepts and instructions into simple and understandable steps. This will ensure that users comprehend the information and thus make them cognizant of the specific tasks they are required to perform. However, this does not imply that only procedural approaches of writing have to be followed all forms of technical writing. There are instances when persuasive technical writing model has to be adopted so as to sell products or change behaviors by putting forth compelling descriptions of how a product or a service ought to be used (Alred, Brusaw & Oliu 136).

It is imperative to note that technical writing is an intensive communication process and entails proper presentation and formatting (layout) of the paper. This is usually done to strategically enable the readers to grasp the message promptly and without difficulty. This can be done through using a top-down strategy; headings; chunks; or plain, objective style so that readers can easily grasp details. The mechanisms of presenting the final written document ought to be assessed so as to ensure that there are no difficulties in understanding the information by the targeted readers. For instance, a printed written work will be different from information presented through hyperlinks or a web browser. Comprehending the goals of the readers or users of the information and their technological capability enables the writer to use a specific writing and presentation format.

Appropriate technical writing can only be pivotal if the readers can understand what is communicated to them without having to interpret confusing words. This means that technological terminologies are clarified and explained in a simple language. Without proper explanation of terms used in technical writing, confusion could be augmented through failing to explicate unavoidable technical terms. Information ought to be clear, concise and complete regardless of the type of documentation being prepared for technical needs. In most cases, technical documents created relate to different needs such as end user assistance (user guides on using different items) and marketing communication (such as product catalogues and advertisements).

Technical DescriptionTechnical writing entails a series of tasks that ought to be performed by technical writers in scientific issues. This means that scientific information is made simple for the average people to comprehend. The tasks range from writing on new machinery, manuals, industrial guides and simplification of jargons so as to make lay people to understand by breaking down complex procedures. This service exposes technical writers to different positions and exposure as they have a capability of documenting anything given that it is informational and related to technical terms. This form of writing is broad and knowledge in language, writing or communications would enable a person to be competent in presenting information to respective users (Alred, Brusaw & Oliu 119).

Technical writers ought to have excellent research skills so as to gather information on their subjects in libraries, over the internet, and sometimes by interviewing experts or professional technical writers in the specific field. Once adequate information has been collected through research, technical writers arrange their ideas and tasks by translating any technological jargon into a language that can be understood without difficulty by the users or readers. This means that the writing can be incorporated with charts, graphs, or forms to go together with their preliminary outlines. Knowledge in technical writing is imperative as it can enable technical writers to enter other related fields such as advertising, newspaper reporting, and radio and television broadcasting. Since there is a continuous need for people who can communicate technical information in clear terms, the employment outlook of technical writers is huge and thus, creates continued opportunities. For instance, areas such as instruction manuals, users’ guides and training materials are some of the key areas where technical writing expertise could be needed.

Technical writing is actually a great profession for anyone who is a skilled writer and has an aptitude for technology. Technical writers ought to choose information that is vital during research. This has to be coupled with appropriate organization of facts and writing informative documents without using too much unfamiliar language (Smith, Korn & Oliver 209). It is worthwhile noting that technical writing for an organization is detail oriented due to many explanations that have to be made so as to pass on a clear and understandable language to the readers. This form of writing is pegged on deadlines and thus, there is a need to have the technical writers to be comfortable in dealing with stressful and challenging situations. This is so mostly in industrial organizations such as engineering, finance, electronics and any other firm that utilizes technical documentation.

Writing SampleTechnical causes in Aviation: Case Study of Sioux City Iowa United Airline flight UA232 DC-10 and Baghdad DHL A1300 flight

The main technical cause of the Sioux City Iowa United Airline flight UA232 DC-10 accident was the disintegration of the fan blade that shredded the hydraulic controls, while in the Baghdad DHL A1300 flight was hit by fire a missile that was released by Fedayeen scum. The common thing in both accidents is that the left wing was the one affected, which later damaged engine and all existing hydraulic systems. Another common thing about the two accidents is about the techniques applied for safe landing, was technically right and had required better skill and knowledge acquisition.

In the Baghdad DHL A1300 flight event that happened on November 22, 2003, Fedayeen scum did fire a missile at the Airbus A300 cargo plane that was doing a hasty-climb depart from Baghdad airport. The missile that was shot hit the left wing of the plane, and the impact saw the engine and all existing hydraulic systems badly damaged (Alred, Brusaw & Oliu 117). At this case, where all hydraulics were damaged, the only option was to use the differential throttles for the purpose of controlling the craft. The three-person crew were able to turn the damaged plane for a safe landing, veered off the runway and headed for soft sand, and all of this happened because they only used reverse thrust for the purpose of stopping the plane. The analysis of this event found out that Captain Gennotte had learnt the idea of applying differential throttles in a previous seminar that was presided over by Captain Alfred Haynes, who had applied same techniques when his plane lost all attached hydraulics in the United Airlines Flight 232.

Sioux City Iowa United Airline flight UA232 DC-10 accident was a tragic and heroic account that has been termed as one of the most renowned air crashes that has ever happened. The reason behind the aspect of it being famous is the idea that it was recorded on a film. The main cause of the accident was the shredded hydraulic controls, such as the redundant hydraulics, due to the disintegration of the fan blade that was mounted in the DC-10’s tail engine. In this accident, the flight crew did their best in maintaining the sufficient amount of power by using differential throttles that had been suggested by Captain Alfred Haynes, who was then the flight instructor. The DC-10 was carefully brought in for a crash landing within the Sioux City plane landing field. Almost a half of the passengers died, which was 111 out of 296 that was on board. After the analysis was carried out on the clip coverage of the accident, it was determined that the plane did not tumble, but it was a wing that flipped over (Martinez, et al 144).

Resume [Insert address here]

[Contact information]

Objective: A position as a technical writer with interest in mechanical engineering, which will allow me to use my design and problem solving skills in the design and fabrication of mechanical operations.

Education: B.S. Mechanical Engineering. [ Insert name and address of the university and date of graduation].

Overall GPA: 3.59.

Engineering GPA: 3.81.

Focus: Machine Design.

Relevant Work Experience:

Design Engineer, 2001-2011; Qatar Gas Company.

Assisted senior design engineers in creation of proposals for subsidiary companies.

Coordination of projects and communicating design changes with product engineering, manufacturing, procurement program and other personnel as required.

Leader of gas quality assurance; ensuring all standards are met within deadline and budget constraints.

Engineering Technician Assistant. School of Engineering- San Francisco, CA. (2000-2001).

Designed, analyzed and fabricated various machine components in support of academic programs.

Provided technical support services to Engineering Department Staff and Faculty.

Additional Qualifications:

Certified engineer in Training

Experience with MS Word, Excel, Access, Power Point, Dreamweaver, Acrobat and AutoCAD 2002.

Leadership and Memberships:

Interdisciplinary Engineering Student Advisory Board, Secretary General, 1998.

Engineering Honor Society, Vice Chairperson, 1999.

Works Cited

Alred, G, Brusaw, C & Oliu, W . Handbook of technical writing Handbook of Technical Writing. Edition9. Bedford/St. Martin’s, 2008.

Smith, H, Korn, K & Oliver, B. Portfolios for technical and professional communicators. Pearson Prentice Hall, 2006.

Martinez, D et al. Kaplan Technical Writing: A Resource for Technical Writers at All Levels Kaplan Test Prep Series G – Reference, Information and Interdisciplinary Subjects Series Kaplan Publishing, 2008.

Creating a Plan for Positive Influence

Name:

Institution:

Course:

Tutor:

Date:

Creating a Plan for Positive Influence

Motivation, satisfaction and performance are very crucial in a business setting that aims at achieving its goals. The purpose of this paper is to prepare a plan for positive influence that would increase performance through motivation and satisfaction. Different team members have different personalities that affect their behaviour thus affecting the overall performance of the team.

Individual attitudes, emotions, personalities, and values of employees working in a team determine whether an individual is willing to put in some level of effort and time in order to achieve a specific goal. According to Marcic & Draft (2009) performance of each individual is determined by their behaviour which affects their engagement in the company and thus affecting the competitiveness of the company in the market. In business, for employees to be productive, they require to be motivated and to have job satisfaction in order for them to perform. Each individual is different from the other and has different ways of thinking. Their reasoning about different issues and their attitudes towards the job being undertaken is also different.

A successful leader should be able to coordinate other group members ensuring communication between them is efficient. For the team members to work together and be productive in business, they need to learn each other’s personalities (Marcic & Draft, 2009). Asbeta is dominant and according to his personality, he should be made the leader of the group. This is because he is outspoken and is driven to be a leader. Asbeta is also capable of understanding complex organizational problems and creating effective solutions. He is well informed and is very good at public speaking and would therefore be able to air the views of the team members to other leaders in top management.

Asbeta and Geri have the same personality and are both very good leaders. They could both be awarded positions of power to avoid a clash between them. There is a possibility that if one is a leader to the other, they might not agree on issues affecting the team and might cause the collapse of the team. However, if they are both given leadership positions, then they can work together because they are knowledgeable, intelligent and well informed.

Sureta is creative and is able to come up with new ideas very fast. She also embraces new ideas, understands concepts and applies logic to find solutions to problems (Nardi, 2000). As a team member she will easily blend with Geri and Asbeta who value knowledge. She can come up with different ideas that would be critically analysed by Geri and Asbeta to ensure that they are solid solutions. Just like Asbeta and Geri, Sureta is assertive. This could bring a positive or a negative effect in the team. In the positive light, these are people with strong ideas and are willing to air them so that they can be heard. This would be beneficial to the group because the members are willing to share their ideas in the group. It is up to the team leader to ensure that each member is able to make their contribution freely without biasness. In the negative light, it would be impossible for the team to make quick decisions because Sureta, Asbeta and Geri all want their comments to be used in place of others. Sureta also enjoys debating on issues so this could be a problem for the team unless the team leader is quick to control discussions and collective decision making.

Sureta does not like to follow routines and is excited about new ideas. This is beneficial to the team because she can develop new ideas creating dynamism in the group. She is also good at a number of things and is able to perform different tasks. There would be a clash between her and Geri as well as Asbeta because she does not like to follow a daily routine. Asbeta and Geri according to their personalities have little patience with disorganization and inefficiency.

Frank just like Sureta is very intelligent, creative and resourceful. He can be able to come up with new ideas and is very excited about new projects (Nardi, 2000). He will be a valuable member to the team because opening a new branch at of Kutler food store in Orlando will require that they make changes to suit the customers in that area. He is also bound to work effectively with Geri and Asbate who value competence and knowledge.

For a team to be successful when working on a business venture, they are required to understand each other’s personalities. This way the members can communicate effectively playing a key role in the success of the team and the overall business. This will allow the team members to make a connection that is bound to motivate them providing a satisfactory working environment (Marcic & Draft, 2009).

In conclusion, for a business venture to be successful and for it to meet its goals, then the team members have to be motivated and to have job satisfaction. Each member of the team is different and it is important for the team members to know each other at a different level to enhance their working relationship. This will make the team members feel that they are part of a team working towards a common goal.

References

Marcic, D. & Daft, R. (2009). Understanding Management. New York: Cengage Learning,

2009. Print.

Nardi, D. (2000). Character and Personality Type: Discovering Your Uniqueness for Career

and Relationship Success. Telos Publications.

Creating a botnet

Name:

Professor’s Name:

Course:

Date:

Question 1

Creating a botnet begins with the building of a collection of bots. Bots refer to a computer code that is neutral and can be programmed to carry out specific tasks. This collection of bots is then linked through a given network that is then operated from a central point by a botmaster. However, machines that are typically used within a botnet are usually unwilling participants, and as such, a key step in the formation of a botnet is usually the malicious takeover of these computers through concerted attacks, web based malware, automated code exploits and at times even through the use of botnet attacks. A remote control center for the botnets, which allows the botmaster to provide orders and leverage the computing power of bots within the botnet, must then be set up. The mode of control can be achieved through the use of web servers, covert communication channels, IRC channels or peer to peer networks. Finally, after the establishment of the botnet, it would be quite important to clearly outline the purpose of the botnet, as this would allow for objectivity in the usage of the botnet. In most cases, botnets are used for illegal activities, and therefore, programming aimed at achieving the identified targets must be initiated from the command center, be it DDos attacks, spam, keylogging and the spreading of malware amongst others.

Question 2

A Rootkit is essentially a malicious and stealthy type of software that is mostly used to hide the existence of particular programs or processes from the view of a computer user and allow it to escape detection. By escaping detection by the regular screens carried out, the program or process is able to continue its privileged access to a particular computer. As such, a rootkit can hide a wide variety of software such as botnets, file servers and remailers amongst others, allowing for the intruder to launch attacks and take advantage of any vulnerability at will. Seeing as detection may be a tall order, the best approach to dealing with rootkits would be prevention using a defense-in-depth strategy that incorporates anti virus scanners, strong password strategies, firewalls and regular software updates. However, there are a number of software that can be used to identify rootkits, either behavior based or signature based. A good example of such a rootkit is the rootkit revealer, which is a behavior based rootkit detector. Further, following detection, the best approach would be to format and reinstall fresh software, as determining the exact compromised files may prove very difficult.

Question 3

In cases where there is the use of an unencrypted network, an intruder can very easily insert themselves into a private conversation and impersonate each individual within a private exchange. Therefore sending and receiving messages on behalf of the two conversant. In particular, this is most likely to occur when the intruder has achieved close proximity and there is no need for mutual authentication, or the intruder is in a position to override and abuse any such existing system. All cryptographic systems usually provide protection against man in the middle attacks, and this is the main reason why operating using an unsecured network may prove very risky and vulnerable. Creating a stronger mutual authentication system, carry forward verification, testing of certificates and public key infrastructure amongst others, are measures through which one can safeguard against intruders or man in the middle attacks.

Question 4

Browser security refers to the application of internet security to web browsers to provide protection to data, computer systems and networks from all types of malware or breaches of privacy. Browser security highly depends on proper use of Javascript especially those with cross-site scripting. In other cases, it also requires proper use of adobe flash to protect from taking advantage of the vulnerability of some web browsers such as Mozilla firefox, google chrome and Microsoft internet explorer. There are several types of breaches on web browsers that require protection through proper security. The most common are operating system breach and malware in reading, operating system running on background process, hacking of main browsers, hacking of browser components, browser plugins and interception of browser network. To counter this browser breaches, there are several security measures that can be taken the first being monitoring plugins and browser extensions. Although these are not part of the browser they provide valid support to the browsers and they are highly attacked by insecure malwares, therefore blocking any insecure plugins and warning users is necessary. In addition, browser hardening is important providing browser security. It system hardens the browser via security sandboxing features that mainly assist browser user account.

Question 5

Data Loss/leak Prevention software (DLP) provides a system designed to detect any data breach and provide solution by monitoring, detecting and blocking sensitive data while in use used or at rest. The software is mostly used during instances of data leakage where sensitive data is disclosed to unauthorized persons either through malicious actions or genuine mistake. DLP software is commonly used by individuals and organizations to protect company information, financial information, intellectual property and credit data. There are three main categories of data loss prevention process: Standard security measures, Advanced security measures and Designated DLP solutions. Standard security measures are commonly measures taken to protect data from outsiders and insider attacks. The most common of these is the firewalls that assist in detecting intrusion and limiting the number of outside users at a time. Advanced security measures are implemented using machine learning and temporal reasoning. They are commonly used when abnormal data access is detected to stop software activities and intentions of any commands from unauthorized persons. Designated DLP solutions are considered to be advanced security solutions and are used to protect sensitive data. They are more efficient since they use mechanisms such as fingerprinting, data matching, expression matching and keywords. Moreover, are several types of DLP systems that assist in protecting data, the classification is based on the protection process embraced and data type. These types include: Network DLP, Endpoint DLP, File-level DLP, Data identification, data leakage detection and data at rest.

Question 6

Snort refers to an open source network intrusions prevention and detection system (NIDS). The system is currently being developed by Sourcefire to be used in the management of real-time traffic, packet logging on protocol networks. Snort has been embraced by many institutions in the analysis of protocol, content searches and content matching. In the recent past the system started being used to detect attacks and probes. It is quite effective even for detecting fingerprinting systems, blocking server message probes, buffer overflows and unauthorized interface gateways. Even for a small company like 40pcs the Snort system can be essential and should be embraced. Not only because of its incredible protection functions, but also because it is one of the commercial defense providers that can produce signatures fastest from known attacks. Therefore, even though snort may require a little extra time in installing and usage, it is one of the most responsive processes in network protection.

Create your own definition for geopolitics

ISSUES

Name

Institution

1) Create your own definition for “geopolitics”.

Politics is both based on the human factors as well as locational and therefore geographical relationships. Human and physical conditions affect relationship and politics in various ways prompting a study of that analyses, understands, explain, and therefore predict the key international behaviors that are critically affected by geographical factors.2) Make a list of six criteria that a country must meet in order for it to be defined as a country. How is the term “nation” different from the terms “country” or “state”? 

In order to a country, a country must meet the following criteria:

Must have a defined and recognized geographical boarders

Must have permanent residents, thus nationalities

Have an organized activities of economic natures that regulates both the local and foreign trade and monetary systems

Be recognized by other countries as a country on its own meritsMust have sovereignty so that no any other country can have power within its territory, unless otherwise circumstances of war

Must have a well defined transport network that assist people and goods for movement from one point to another

Must have an education system

A nation is a group of people that have the same cultural, language, religion, institutions, and historical background without necessarily having sovereignty. A country or state on the other hand is a well defined political and geographical sovereignty that has its own set of laws and constitution.

3) Analyze the political spectrum. Where do you see yourself on the political spectrum?

Political spectrum defines the political perspective that a country adopts in terms of socialism, conservatism, or liberalism. Personally, I see myself in the liberalistic part of the political spectrum.4) What is black gold? How do you think black gold impacts the development of countries? Explain. 

Gold was one of the commodities that were used for exchange purpose. In the modern world, crude oil has taken that purpose and has become the black gold, and a leading indicator of the global economy. The volatility of the prices of oil affects the economic status of the developing economies since it also trends according to the political and economic situations of these developing economies.5) In your opinion, what are the characteristics that define a superpower? In what ways does the US meet this criterion? 

A super power country is a country with a strong might of political, economic, and social stability and is able to have major influence on the same factors on other countries in the world. In addition, the country must have a strong military background than other countries. The United States meet this criterion by its strong military base, stable economy, and a political system.6) In your opinion, which is the best way to group countries to study world issues? Compare your “best” way to one another method of grouping countries. 

For purposes of uniformity, level, and development agendas, countries are best group according to their economic status. Developed countries should be group on their own, while the developing ones are also grouped on their own. 7) What is global interdependence?

In one way or another, countries depend on each other for various factors of production. Through trade, and therefore exchange of goods and services, nations in the world have traded with each other, thereby depending on each other globally.8) Explain why geographers divide Earth up into so many different regions when studying natural systems.

Earth in itself is a natural system that manifest different characteristics at different sub divided layers. Best on the changing features on these regions; it is best classified according to these regions that have the same characteristics.9) Draw a sketch map of the river watershed in which you live. Locate and label on the map major human and natural features, including arrows to show direction of water flow. 

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10) Create an interconnections chart or graphic organizer to illustrate how abiotic factors have helped to determine the characteristics of the ecozone in which you live. 

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11) How do natural systems contribute to Canada’s wealth?

The natural system of Canada is best explained from its natural resources which endow the country with the ability to maintain its economic growth and withstand any stress on the economy. The country has a vast wealth of natural resources and is considered among the developed countries to be able to swiftly recover and expand, especially after the global economic crisis.

12) Explain the statement, ” A tree farm is not the same as a forest”. 

A forest is a collection of many trees and thus has the plurality of many trees, whereas tree farm may be composed on a specific type of a tree planted for a purpose.

13) Discuss the implications for people living in your region of the following statement: “everywhere is downwind or downstream of somewhere else.”

14) Draw a diagram that explains the natural process affecting the unique productivity in the oceans surrounding the Antarctic continent. 

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The Antarctic continent contain very little biomass compared to the continents and therefore life is highly concentrated near the coasts. The surrounding areas of the seas are very productive and have various exploitative resources.15) Explain why it is difficult to make accurate predictions about future events

It is very difficult to make accurate predictions of future events because of the changing current events themselves. Circumstances, characteristics, as well as patterns of living changes daily thereby are making it very difficult to have an accurate focus of the future.

Integrative Process

Name

Course

Professor

DateIntegrative Process:

Complex interdisciplinary) phenomena I am interested in learning more about /doing research on/ studying it further.

Complex Phenomenon #1. Combating Poverty.

Why is it complex?

It is complex because it is a multi-dimensional problem and has its roots in both the national and the international domains. It is also complex because no uniform solution can be found to be applied globally. The eradication of poverty programs are country-specific that get the support from international agencies by creating a supportive international environment. The eradication of poverty is also a complex phenomenon because it is the shared responsibility of so many countries and it is a challenge in most countries.

Why are you interested in this phenomenon/ problem?

Combating of poverty involve the sustainable management and utilization of resources as well as having an environmental policy in place which mainly focuses the conservation and protection of the resources. I am interested in the phenomenon because once we eradicate poverty.

What future professional relevance does studying this problem have for me?

My longer-term career objective is to help people and to enable people to achieve sustainable livelihoods and it will be of great importance when I understand the importance of combating poverty and what people should do, the resources and efforts to be rallied to ensure the international objective is achieved.

Complex Phenomenon #2. Environmental protection.

Why is it complex?

Environmental protection is complex because the environmental challenges are interlinked not only to themselves but also to the social and economic challenges. Also addressing the interconnected and the interacting environmental and social challenges require systems coordination in order to solve the environmental challenges.

I am interested in this phenomenon because it is complex and I believe the solution to the environmental challenges being seen in the world today, heavily lies on balancing the complexities related to the phenomenon. It is also a phenomenon where I can apply systems thinking in addressing the inter-connected, social, and economic and governance challenges across all the involved sectors. I also strongly believe that, if we put effort and focus on resilience and transformation then we shall be on the front lines advocating for environmental protection and setting the appropriate examples by protecting the environment ourselves.

The future and professional relevance that studying this aspect has for me.

By studying this aspect now I will certainly understand the policy making strategies on Environmental protection, which will of great value and benefits as I intend on being the best at and working at the Environmental protection docket nationally and internationally.

Complex Phenomenon #3 Improvement of Public Policy.

Why is it complex?

The improvement of public policy is complex in the sense that it involves so many stakeholders, individuals with different roles as well as interests and also it requires complex resources. Public policy deals with sensitive matters such as who gets what, the whys and the difference that the resource allocation makes. It is complex also because of the role the government plays in public policy.

Why are you interested on the same?

I am interested on the improvement of Public Policy because it is a docket that involves people and the citizens of the land. It is an interesting field because it involves making of decision that can positively or negatively affect the lives of people. What fascinates me the most about public policy is the sense that it is goal oriented and also it involves the courses of action, it also involves the identification of problems and the implementation of policies that will make the lives of people better.

The future and professional relevance that studying this aspect has for me.

By studying public policy now, I will obtain vast knowledge and I will understand more about certain policy issues which will later propel my career forward. The study of public policy will stimulate my imagination, the creativity down on the inside of me as well as discipline and the knowledge that I will greatly need as I grow and advance in the public policy field.

The complex phenomenon I would further study is complex phenomenon #2 Environmental protection.

Step 2: Formulation of the interdisciplinary question.

How can we solve the complex environmental problems?

Step 3: Relevant disciplines needed to study the problem further.

Biology

Physics

chemistry

social sciences

Step 4. Consider the problem/question through the perspectives of each disciplines one at a time.

#1. Biology. By studying biology the main focus will be on ecology defining and illustrating how organisms interact with their environment and how the processes and functions of the organisms affect their environment.

#2. Social sciences: it is important to understand social sciences and its subsequent connection to the complex environmental problems. Social sciences may focus on the human behavior and how the human activities may lead to the Loss of biodiversity is connected to the painful climate change disasters being seen today, environmental degradation leads to the loss of biodiversity and hence the complex environmental problems.

#3. Chemistry. The discipline is related to the complex environmental problems, because it studies the chemicals and their interaction by studying chemistry the chemical aspect of environmental pollution can therefore be understood appropriately.

Step 5: All the insights gained from each discipline.

Biology. From the biology discipline we are able to understand how the interactions of the living things with the environment lead to Pollution which is rampant and has been associated with serious health conditions such as cardiovascular diseases, pollution affects the ecosystem and a number of things contribute to pollution such as the exhaust from factories released to the atmosphere compromising the health of individuals.

Social sciences the social sciences aspect indicates how the human interactions and the human behaviors lead to the complex environmental problems being witnessed and also how the problems can be addressed in order to reduce the detrimental effects on the environment,

Chemistry. The insights on this discipline indicate the importance of understanding how chemicals interact and how they may cause environmental pollution. A good example is the release of carbon to the environment which subsequently leads to acid rain.

Step 6. There is a common ground between the disciplines as all the aspects of the individual disciplines highlight how their components may cause pollution and how by understanding the disciplines the complex environmental problems may be avoided to a greater extent.

Step 7. The complex environmental problem is an interaction between the biological, the chemical and the social aspect of the environment, and the solutions to the problems emanate from the complex disciplines involved.

Step 8. Complex environmental problem is an interaction between the disciplines involved. For effective measures to solve the environmental problems to be put in place it is necessary to understand how the disciplines interact and the role they may play in solving the problems.