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Kant’s Definition of Virtue

Essay 2

Name

Institution Affiliation

Kant’s Definition of Virtue

In Kant’s defense, in whatever case, lying remains to be lying, which in the end is morally wrong. All humans are born with what Kant considers “intrinsic value” or like he puts it, human dignity (Formosa, 2014). The genesis of this dignity is people’s ability to rationally react as well as the capability to make decisions freely. So, because lying automatically corrupts the moral aptitude of a person, it does not change this effect when the lie is made for a purpose that is considered beneficial. By lying, the people affected by the lie are hindered from acting rationally and independently. In the story of the inquiring murderer, the lie is made to avoid harming the friend whose whereabouts was lied about (Timmermann, 2013). However, humanity in general suffers in the essence that the formal duty of man (telling the truth) is violated, making futile the foundation of law.

Sticking to the foundation of morality is the formal duty of man and not maximizing happiness or any form of outcome considered ideal by moralists. Morality is about holding up human dignity without ulterior motives, without anticipating consequences and only being confined by the pure respect for ethics. The objective of being moral should be necessary for itself without any affiliation to a further end. The motive to be moral should be for the sake of itself. It should not be inspired by an expected outcome or used to tailor a particular outcome because, in the end, the sincerity and the rationality that human beings possess to act morally is violated.

However, with Kant’s supreme principle of morality, the current society will not exist. Every individual should only act in a manner that conforms to the rules they wish should be adopted to govern the universe. Because it is our moral obligation to take care of the welfare of those around us, then it should be permissible to lie when this outcome is sought. Morality takes the second base to saving the life of an individual or avoiding to devastate a child that is not doing well in sports and still has the potential to do better despite the current form. The situations that require individuals to lie for the sake of a desirable outcome, such as saving a life does not come around often. When compared to the amount of time spent on telling the truth, then the effect becomes negligible.

In the current world, there is no other moral obligation that supersedes, increasing the pleasure and happiness for the people around us. As much as an individual would wish to reason with Kant and consider his theory, its applicable to the society makes it rather impossible. Only Kant can explain why a person should not lie to a murderer to save the life of even a stranger leave alone a close friend.

Distributive Justice

Distributive justice is an idea of how a society dispenses the ownership of resources among its members (Jasso, Törnblom, & Sabbagh, 2016). With distributive justice, fairness is highly assumed during the distribution of a society’s resources. For instance, an equal amount of work should mean every individual receives a fair amount of goods or the same ability to acquire these goods. That said, John Rawls ‘ theory of justice begins with what he calls the original position where every individual is motivated by personal gain. There is no better way to define distributive justice than to look at it from the perspective of John Rawls in that a law or a principle can only be considered just if every rational person finds it suitable for their individual needs.

Self-interested rational people will not find a law that puts them in a generation that is less privileged just and would demand the equal sharing of resources among all the generations. According to John Rawl, no ignorant self-interested person would like to be handicapped in a society where the disabled are treated in a manner that is not desirable (Buchanan, 2017). In the same way, no rational person with self-interest will be comfortable with being in a race, gender, or generation that is allocated an amount of resources that is below the average. That said, such an individual will only endorse a principle or a law that allows for every generation to have roughly an equal amount of resources.

Because distributive justice maximizes fairness in the distribution of resources in a society, John Rawl’s Principle of Equal Liberty is very applicable. Every individual should be allowed access to the extensive liberties harmonious with such freedoms afforded to everyone else. In case a society is not achieving distributive justice, then the difference principle can rectify the imbalance. John Rawl states that social and economic discrepancies should be organized in a way that they are more beneficial to those affected by inequality and committed to offices and positions dedicated to equality of opportunity (Follesdal, 2015).

Aristotle and the Idea of Telos

It is possible to define an item, an existing system, an institution, or a social practice for what it is using its characteristics or features without delving into what it does. However, doing so would distance it from the most important thing about it, which is it the reason for existing, what Aristotle calls telos (Bazac, 2016). Although a chair is pieces of wood put together with four pieces connected to a single more extensive piece to hold that piece in position then laced with wood varnish, it would be meaningless not to consider the purpose for constructing the chair which is sitting on it.

The U.S. Citizenship and Immigration Services (USCIS) is a section of the U.S. Department of Homeland Security that was created by President John W. Bush after the terrorist bombing on September 11, 2001, famously known as the 911. Typically, USCIS was created to better monitor immigration into the country on the primary basis of preventing acts of terrorism. It is an institution whose ultimate end is streamlining immigration by handling security risks promptly and ensuring immigrants use the right channels (telos). However, in the wake of Trump’s administration and its approach to the immigration issue involving Central Americans, the USCIS is not moving from an imperfect state to a perfect one, but rather it is going in the reverse direction. The essence of the formation of this institution, as initially defined by President Bush after 2001, is lost. According to Aristotle, the essence of something is found when it potential has been actualized in a manner that was desired (Harfeld, 2013). The violation of human rights, including the separation of families at the border and holding them in camps defined by misery, is clearly not the potential expected of USCIS.

To conclude, distributive justice is but an illusion that cannot be entirely fulfilled. It is a model of a perfect society but not a mirror image of what the current community is. Also, various forces cannot allow for the existence of distributive justice.

References

Bazac, A. (2016). The philosophy of the raison d’être: Aristotle’s telos and Kant’s categorical imperative. Biocosmology–neo-Aristotelism, 6(2).Buchanan, A. (2017). A critical introduction to Rawls’ theory of justice. In Distributive Justice (pp. 175-211). Routledge.Follesdal, A. (2015). John Rawls’ Theory of Justice as Fairness. In Philosophy of Justice (pp. 311-328). Springer, Dordrecht.Formosa, P. (2014). The role of vulnerability in Kantian ethics. Vulnerability: new essays in ethics and feminist philosophy. Oxford University Press, Oxford, 88-109.

Harfeld, J. L. (2013). Telos and the ethics of animal farming. Journal of agricultural and environmental ethics, 26(3), 691-709.Jasso, G., Törnblom, K. Y., & Sabbagh, C. (2016). Distributive justice. In Handbook of social justice theory and research (pp. 201-218). Springer, New York, NY.Timmermann, J. (2013). Kantian dilemmas? Moral conflict in Kant’s ethical theory.

Vapiano Franchise in Barcelona

Essay about Vapiano Franchise in Barcelona

Vapiano is a privately held company which was launched in 2002 in Hamburg, Germany by Kent Hahn who was the first McDonald’s restaurants franchisee in Germany and learned how to service customers best and what they disliked about traditional fast food. Hahne’s experience in owning and managing eighteen restaurants and nightclubs in Hamburg taught him that employee training and inventory management are critical in managing successful restaurants. Vapiano was launched to appeal to a set of customers that want healthy ingredients which are prepare into fresh meals in a casual yet sophisticated environment (“Vapiano”).

Today, Vapiano has restaurants in twenty-seven countries on five continents and continues to be one of the fastest growing franchises in the world.

Marketing Objectives

“Chi va piano, va sano e va lontano” is the Italian saying from which the franchise name was created. This phrase means: those who take it easy live healthier and live longer (“Vapiano”). The name of the franchise is also the philosophy by which the restaurants are created and operated. Vapiano does not set out to target a certain age group, gender, ethnic group or income bracket. Instead, the appeal is made universally to customers of all ages, color, creed, nationality, and wealth level based on the lifestyle that they prefer. The target customer’s lifestyle is one of living well by making good food choices in order to live a longer, healthier life. By establishing this target customer base, Vapiano casts a broad net that has universal appeal. This is verified by their operation in twenty-seven countries and growing.

The average Vapiano customer is eighteen to thirty-four years of age and spends twenty-five dollars per visit. In 2013, leisure consultants at Deloitte found that this age group boosted their eating and drinking out to an average of 32 times per month, up from 25 times a year ago (Thompson).

Barcelona is, therefore, an appealing location for a Vapiano franchise due to its business friendliness; its cosmopolitan spirit; and the fact that eighteen percent of its residents are foreigners. In 2011, Barcelona was ranked as one of the six best European cities for business. Barcelona has maintained this position in the top six during the 2001-2011 period. Additionally, Barcelona holds the top spot as the city with the best quality of life for workers and ranks second in terms of best European city to promote itself as a business center.

The majority of the residents of Barcelona aged fifteen to sixty-four are exactly in the zone of the target market for the Vapiano franchise. Moreover, the residents live a long life, hence proving that they care about living well and, therefore, living longer, which is another match with the philosophy for Vapiano. Barcelona also has very few Pizza restaurants. More importantly, Vapiano’s fast casual concept is unique and is hardly competitive with chains such as Dominoes which have two locations in Barcelona.

Dominoes’ philosophy is radically different than Vapiano’s. Domino’s specializes in hot, cheap food delivered to a customer’s home. They do not provide an inviting atmosphere for dining, nor do they have healthy ingredients prepared into a fresh meal as a priority. The map (“Pizza Restaurants in Barcelona”) outlines the current Pizza restaurants in Barcelona. There seems to be a tremendous opportunity for adding a Vapiano in several Barcelona neighborhoods where competition will be minimal. Of interest, most of the existing Pizza restaurants are co-located with transportation stops – a true clue that they are about speed, versus freshly prepared.

According to Trip Advisor, there are one hundred and thirty-one restaurants in Barcelona that offer Pizza on the menu. This list includes restaurants that specialize in Mediterranean cuisine, and offer Pizza, as a result of that. The list also includes fine Italian restaurants that happen to have Pizza on their menu, but not as the featured item.

Placing Vapiano in Barcelona will require a neighborhood where a need exists for casual, fast dining, but where it is not already saturated with adjacent competitors such as fine dining Italian restaurants or quick and cheap Pizza delivery places such as Dominoes.

Ideally, the neighborhood where the franchise is located has many businesses in order to capitalize on the lunch crowd. Also, located in a place where young, urban professionals can conveniently visit after work, as a Tapas, or early later evening meal alternative. L’Exiample and Gràcia are two such neighborhoods where young professionals work and reside and where cafes, tapas bars and nightclubs abound. The challenge in finding the right address for the Barcelona Vapiano is the size of the space that is required and, therefore, the price of the monthly rental which could be exorbitant if not impractical. Or it may simply not be available. In these two neighborhoods, where the target market segment is ideal, the space may need to be purchased outright from a selling business owner, and this could be very costly, particularly for a start-up business. If the desire is to be in one of these two ideal neighborhoods, the trade-off may have to be the time spent waiting for available space. Restaurants often fail because they are not in the proper neighborhood, and waiting for the right location could be a wise investment longer term.

Financial Objectives

According to the Vapiano Franchisor website, the start-up costs for a single franchise are between $1.2 and $2.0M. Additionally, there is a franchise fee of $45,000 that is due when the franchise agreement is signed by the franchisee. Vapiano also requires monthly royalties so that the franchisor can operate the business as a Vapiano franchise. This ongoing royalty fee is 12% of the top line revenue intake. There are no additional monthly franchise fees, which is excellent, since most franchises usually also require an additional 3-4% monthly fee for marketing and advertising. The good news is that the artwork and copy of the franchise prescribed materials can be used per the terms of the franchise agreement. The bad news, especially for an unknown brand, which is what Vapiano in Barcelona would be at, first, is that the burden of brand establishment and restaurant promotion is a direct and often hefty expense for the franchisee.

To keep the estimated initial investment low, it has been assumed that there will be only four employees at the beginning of the business. As the business grows and as revenues accumulate, the franchise will expand. The initial focus will be to keep costs as low as possible in order to achieve the break-even level as quickly as possible. The minimal staff will also mean that there will not be enough salary for a manager, and, therefore, the franchise will initially be maintained by my partners and me. The four of us will be investing in the franchise as equal partners, each of us contributing $350,000 in order to pay the start-up costs. Further, we will each dedicate our full time to working and managing the restaurant. The only special-skill employees that we will need to hire is the cooks. Vapiano is based on an interactive relationship between the cook and the customer, and as such, special diligence will be expended in order to find the right people for these roles.

The combined rent/construction/equipment total is $950,000 and is the majority of the start-up expense. This is because Vapiano has a minimum square foot requirement of three thousand and the restaurant must be capable of seating a minimum of 140 customers. A brick oven, which is another capital intensive purchase, is also required. The ambiance created by Vapiano is based on using real would, granite, organic accessories, such as real olive trees and fresh herbs with décor and furniture in earth tones. Genuine wood or genuine leather is recommended for all furnishings, which is another item of significant expense.

Rent is another variable which could make the start-up costs higher. As previously described, it may not be possible to rent a 3000-4000 square foot commercial space in a desirable Barcelona neighborhood. The tradeoff will be money versus time and could amount to a possible purchase versus a lease as originally envisioned.

As with all franchises, the menu pricing is prescribed by the franchisor with very little variation. This is a competitive advantage because it assures that the restaurant will be launched based on prices that have already been tested and verified in other, similar markets in order to establish a realistic willingness to pay.

For example the sample menu from a Vapiano in Australia. However, based on research for this business case, it has been confirmed that the menus all have prescribed prices – only the currency is adjusted accordingly. The menus, however, do not show the alcoholic beverages that are served on premise, which could significantly contribute to both revenues and profit. The advantage of having a cool vibe lounge with an attractive bar area and relaxing music provided through a sound system and music tracks that are prescribed by Vapiano is that customers will linger and spend more on desserts and drinks.

The average ticket per customer is $25, as noted earlier. Some customers may spend a lot more, and others, such as kids may only contribute less than $10 overall. Twenty-five dollars per ticket is a big number when compared with other fast casual restaurants such as Chipotle – a chain that revolutionized the organic, fresh, fast casual dining experience in the United States. In most Chipotle restaurants, only beer and wine are served where licensing for alcohol is permitted. Chipotle does not have a full service bar, nor do they offer dessert. Their décor is minimal, and hence, this is reflected in their average price per ticket. To that end, the upfront investment will pay off over time because the price per ticket will be much higher than other fast casual restaurants.

Competitive Advantage

Vapiano is a truly unique franchise, and because of this uniqueness, it offers a competitive advantage on many levels. One of the greatest advantages is the customer dining experience, and the way that the food preparers interact with the customers. The customer experience begins with a friendly smile and greeting upon entering. Once inside, the customer chooses the food items of interest and orders them. After the order is placed, the customer has the opportunity to have a friendly chat with the person preparing their meal, and special requests are always honored. They are given the opportunity to witness the fresh ingredients used in a unique way, based on what they have selected. Everything is fresh. The pasta is made at the restaurant daily, as is the sauce for the pasta and pizza. Fresh herbs adorn the restaurant (“Vapiano”) and are duly used to season the food that the customer orders.

The ambiance of the restaurant is also unique and amplifies the experience of eating in a healthy way. Soothing earth tones are used throughout with natural wood and natural stone to promote the organic experience. When compared with another successful fast casual restaurant such as Chipotle that markets its brand as organic and fresh, Vapiano’s ambiance is incomparable. The Chipotle ambiance (“Kwatsa”) is reminiscent of warehouse style eating, where Vapiano is akin to a chic, upscale restaurant.

Hence, when compared with even the most successful fast casual restaurant that also uses fresh, organic ingredients to prepare their meals to order, it is clear that Vapiano offers a much nicer environment that contributes significantly to the overall customer experience. A fast casual restaurant is a true competitor for Vapiano where ambiance is concerned, and it has a real competitive advantage.

When compared with a fast and cheap pizza restaurant, the difference will be in the taste of the food and the level of customer service that is offered. Dominoes, for example, offers typical “fast food” ingredients that have been previously frozen and shipped from the restaurant’s warehouse to prepare their pizza, pasta and salads. This is good for Dominoes cost control, but not good for customers that are seeking healthy ingredients that will allow them to live longer. Pepperoni, greasy sausage and dried out, over-fried chicken wings doused in a mediocre orange colored sauce is hardly the way to eat in order to live longer. It is a recipe for a heart attack. The only advantage that Dominoes may have over Vapiano is that Dominoes delivers. This may need to be explored further, specifically for Barcelona where the Vapiano brand is not yet known.

The other competitive threat to Vapiano is a fine dining Italian restaurant, where the price per ticket will likely be two or three times that at Vapiano. The ingredients may or may not be fresh at a fine dining restaurant. Each restaurant maintains its own level of inventory and although must adhere to standards of hygiene for the city to maintain their license, unless they are reported by a customer, or there is a random inspection, there is no way to know how fresh and/or non-frozen their ingredients can be. The ambiance provided by Vapiano is as good as, if not better than older fine dining restaurants where the furniture and décor may be dated. Which leaves service as the only unknown variable. Plenty of expensive restaurants have lousy service. Vapiano strives to exceed the service expectations with every visit. In fact, the cook to customer exchange and interaction ensures that a customized service experience adds to the pleasure of the meal.

For Barcelona specifically, or in any other location in Spain, some competition may come from traditional and especially non-traditional Tapas restaurants that are similar in style and function. The difference is, not every Tapas restaurant will advertise itself as a fresh, wholesome and organic dining experience.

Quite the contrary, rich, fried foods could dominate the menu, and in later evening hours, sometimes this is not a preferred food choice. Hence, for Barcelona, Vapiano may offer a fresh alternative to an established, traditional routine — and taking share from local Tapas eateries may be one way to establish the business quickly.

Promotion and Advertising

There are five key market segments that Vapiano in Barcelona will need to cater to, each being in the age group of 18-34. It is strongly encouraged that this integrated promotion and advertising plan include delivery to both homes, as well as hotels in Barcelona, in order to create the brand, and make it better known. With that in mind, the following are the market segments of interest:

The Lunch Crowd

The Later Evening Socializers

The Dinner Diners

Delivery Diners

Tourists and other out of town visitors

After identifying Vapiano’s five market segments of interest, the next step is to develop marketing communications content and tools that would appeal to all these segments. Primary marketing communications strategies should include “word of mouth” marketing and public relations (PR). Not only do these strategies effectively target a large market or consumer population but these are also less expensive than more structured marketing communications strategies or content such as print, digital, or social media marketing platforms.

The primary goal of developing marketing communications through “word of mouth” and PR would be to create buzz about Vapiano and attract attention to the establishment to draw more guests or customers, particularly from the five market segments. The most crucial component of the PR campaign is the target partnership with media outlets such as the local newspaper. The local media will play an important role in capturing the public’s interest and publishing a series of advertisements or stories that feature the establishment’s history, structure, location, ambiance and detail expected customer experience that Vapiano will deliver for their guests. Because this will be the first Vapiano in Spain, no doubt the newspaper El Pais will want to cover this as a national event. Also, a couple of local Catalonian newspapers, such as Ara and Avui may have significant interest in a European franchise coming to Barcelona. The goal is to reach out to as many newspapers as possible and to target the most meaningful ones that ideally have a paper distribution, as well as an online media address. Different newspapers will want to cover different strategies and ideas based on what they value. The challenge will be to get their attention with something that might be of interest to them, so that they believe that these articles will increase readership. The franchisee and the newspapers have the same goal: the more people that read, the higher the revenues, for both sides of the equation.

The City Administration, or other local public agencies, may co-sponsor a story line of interest or take advantage of the opportunity to create jobs for locals and consequently bolster the local economy, as a result of this International franchise coming to Barcelona. The City Administration’s sponsorship of the establishment would create much needed interest around Vapiano as the local government’s involvement attaches value to the image of the restaurant. Moreover, the local government’s involvement would make a feature of Vapiano interesting and newsworthy. Examples of articles that may be published about Vapiano include the following:

Published six to eight months before Vapiano’s opening: The title of the article may be “New and Fresh Franchise coming to Barcelona Soon”. To inform the readers more about Vapiano, the article may then feature the restaurant’s location. Moreover, the article may be used to establish or boost Vapiano’s reputation if it features the new franchisees and their relevant management experience, and explore the potential socio-economic advantages and contributions of Vapiano to the local community in Barcelona.

One quarter before opening: “Vapiano selects Location for New Restaurant”. In this article, the potential address would be shared and details about why this amazing City and this neighborhood were chosen. The intended audience for this article are walk-in customers that would come in for lunch or as a Tapas alternative, later in the evening.

Thirty days before opening: “Vapiano creates jobs and hires locals to deliver superior customer experience…and Freshness!” The article will describe the kind of employees hired by Vapiano of Barcelona (if any to date) to establish the restaurant’s values, particularly in human relations and servicing. The article may also be used to feature the uniqueness of Vapiano by introducing the concept of “fresh food” delivery to the residents of the city, promote the consumption of organic ingredients, and the restaurant’s commitment to offering convenience for customers through its flawless delivery. The purpose of the article is not only limited to the promotion or marketing of Vapiano but also to the encouragement of local residents to apply for jobs at the restaurant since the restaurant needs skilled cooks.

Seven days before opening: “Join the Grand Opening Event of Vapiano of Barcelona”. Publishing this article will significantly help the restaurants establish relationships with locals and hopefully engage and attract patrons. This article represents a tremendous opportunity to recruit new patrons. Similarly, this article will be used to promote the Grand Opening event as an invitation does, so that anyone that is interested in this restaurant can come and try it. The article would describe the Grand Opening as a festive event where customers may sample free food offered by the restaurant. Ideally, and with enough notice, Vapiano will invite city government officials and other influential people in the event, which will also be mentioned in the article to motivate other people to join the said event. Free samples and other teasers are always a good idea for the Grand Opening event – they whet the appetite and create future interest to return for a larger portion.

Opening Day: “Vapiano of Barcelona is Officially Open”. This article copy should read like a promotional ad. The challenge is to convince a journalist to write it this way. It can be done and if it is done this way, will be a great way to spread the word widely without having to spend any money. Photos that were taken from the Grand Opening event will also be featured in the article to focus attention on one key competitive differentiator: the incredible ambiance that awaits the future Vapiano diners. The photographs that will be included in the article should be interesting and encouraging for the audience, which means that these photos will be carefully selected as they are expected to show happy guests enjoying themselves while eating Vapiano’s good food. If possible and the journalist agrees, consider including a sidebar about the potential delivery service and how this offers good fresh food fast. Vapiano should also take a photo of one of its confident delivery drivers while holding a sack of food. The restaurant signage must be seen in this picture. The more the signage is shown, the faster brand creation can occur.

After the publication of the fifth article, it may also be used as content for Vapiano’s brochure that will be given out to locals to promote the business. This is an inexpensive way to re-use the collateral that Vapiano created and printing costs are low when compared with starting a brand new brochure. The brochure is a significant part of marketing Vapiano as using this material is akin to “leave behind” marketing brochure. If local businesses display the brochure on their front desks, then more people would see it. Consequently, these businesses loyal customers would then become Vapiano’s own loyal customers.

Vapiano may also leave the reprinted brochure with the hotel front desk staff and concierges (where available) at local hotels. Tourists and business travelers are always in search of good local restaurant that offers fresh food. To discover these places, they rely on attendants at the front desk. Hence, front desk officers’ knowledge and awareness of Vapiano and the presence of “leave behind” brochures at hotel front desks will enable them to introduce the restaurant tourists and business travelers. If Vapiano is located near hotels, it would also be advantageous for the restaurant as they may offer free delivery service for tourists and business travelers staying in these hotels. A nice and radical departure from room service!

The newspaper article component of the overall PR campaign is an example of how FREE messaging is possible when the right media outlet participates. With any PR campaign, all five target market segments should be reached. The challenge in creating an effective PR campaign is the ability to find the right newspapers or magazines that are willing to work with a start-up business. Once Vapiano achieves this, the goal is to focus on the content of the article as this is crucial in ascertaining that features are specific and aimed at the target market segments.

Social Media has now become the easiest and fastest way to advertise or promote an up-and-coming business. To take advantage of social media marketing and promotions, Vapiano of Barcelona should create different social media accounts such as a page on social networking site Facebook and an account on the microblogging site Twitter. Vapiano may take advantage of its social media accounts to inform its fans or followers online about current or upcoming promotions, deals, or special discounts and offers. Moreover, the establishment’s social media accounts may be used to inform and update the public about its plans and programs, current location, and other forms of contact information. New customers may use the information from Vapiano’s page to locate the restaurant. Aside from descriptions and information, Vapiano should also use social media to post pictures. To entice customers, Vapiano may post pictures of their dishes, the restaurant interior and exterior, and its happy guests upon their permission. Another way to use social media is to offer promotional codes or special offers to fans or followers in exchange for sharing Vapiano’s page to their friends and followers. Vapiano should also inform its customers that they are on social media by posting them in the interior and exterior of the restaurant. In this way, customers can “like” or follow Vapiano on Facebook and Twitter and leave reviews and comments about their experiences as customers. Also, suggest that a customer may have a free glass of wine on the next trip for providing a review.

Yelp and Trip Advisor are also another good way to advertise a business. These sites are a double-edged sword, so careful monitoring of these sites is required to ensure that reviews posted are appropriate and accurate. Plus, it’s always crucial to communicate directly with customers if they had unpleasant experiences in the restaurant and address their concerns or demands. One of the ways that Vapiano can appease disgruntled customers is to offer the latter complimentary meals and other specials or exclusives as a means to offer sincere apology and communicate its commitment to excellent customer service. Doing so would bring about higher ratings for the restaurant, especially if Vapiano is consistent in pleasing its customers.

Aside from Facebook and Twitter, Vapiano may also use audio-visual content to promote the business. YouTube, for instance, is a platform that allows people, groups and organizations to create and share audio-visual content. To involve online users, Vapiano can post a short video of the Grand Opening event to show the food that was served, the interior of the restaurant, and the guests that attended the event. After posting the video, Vapiano may then share it to its Facebook or Twitter users so their fans and followers can share it with their family, friends, and followers.

In using social media to promote and advertise the business, Vapiano must make sure that its social media pages and networks are frequently updated. Social media is not simply for updating followers and fans about the business but also using it as a tool to directly interact or communicate with customers. Hence, managing social media must be constant because customers would post comments and ask questions frequently, and Vapiano’s social media staff should immediately respond to these requests or queries. Moreover, managing social media is important because the business may generate a significant percentage of its reviews online. By ensuring that Vapiano’s online social media accounts are updated with reviews, especially good reviews, the restaurant would be able to draw attention from tourists and business travelers from out of town that would be looking for good places to eat in Barcelona.

Furthermore, social media may be used to establish Vapiano of Barcelona’s brand identity. One way to do so is to create a consistent look for its social media pages. For instance, Vapiano can use the shades of the restaurant’s interior, exterior, and logo for the background photos of its social media pages. Aside from using aesthetics in social media marketing to establish brand identity, Vapiano may also do so to appeal to its target market segments. Of interest will be the artwork and copy material from the Vapiano franchise that has already been previously used for a “first of” franchise in a new country or territory.

One of the challenges of advertising is the cost. Hence, it is highly important that businesses or establishments such as Vapiano carefully develop marketing communications strategies and tools to directly appeal to its target market segments. To ensure that the restaurant would not waste capital on advertising, Vapiano may conduct trial advertising. An example of trial advertising is mailer campaign, which involves direct mails, online and offline, to target market segments. Customers targeted for this campaign will then be asked to bring the mailers with them when they decide to dine at Vapiano. In this way, the restaurant may know the number of customers that responded well to the mailer campaign and if it is an effective means of promoting the restaurant. To save on cost of production and printing, Vapiano may also use the mailers as flyers. For trial testing, Vapiano will float the flyers among its employees who will then distribute them to family, friends, and other people. It is important that employees do so during rush hour when there are many people milling about, such as during lunch time, dinner, or after

Brand promotion will be a crucial component to the successful launch of Vapiano in Barcelona. Brand promotion is an important, ongoing process. There is a need to continue to reinforce the significant attributes and differentiators that Vapiano offers customers. The brand establishment campaign should be very intensive during the first year of operation, with significant support from the Franchisor.

See ad from Domino’s (“bahamaslocal.com”). This is a good way to engage with lunch and delivery diners. Typically, the franchise will provide a copy and it would simply need to be customized to be made location specific. This ad is a great Facebook status or a tweet on Twitter.

It is critical that if this type of ad is used that it conforms to the franchise brand requirements and the copy given. Dilution of the brand is expensive. The look and feel of this type of ad should be the same look and feel at the restaurant. The Domino ad signals fast and cheap. The Vapiano ad should tout chic and customized.

Hotel delivered Pizza has been around for a long time. Recently, hotels have been implementing the

“Pizza button” on their hotel room phones because the front desk staff has been inundated with questions about where to order pizza from, the phone number, the location, and so forth. To make this as simple as

possible, and to eliminate the middle man: the hotel staff, phones have been modified so that a pizza button direct dials the pizza delivery establishment.

Implementation Milestones

There are some factors that could cause a delay such as the time for the Architect’s design to be completed and the time necessary for the building permits. The process of finding and contracting the right location is a daunting task, and much planning is necessary in order to ensure that the preferred location is the one chosen. Sometimes, Realtors might push for their “favorite” location. Therefore, a great deal of research should be done in advance in order to avoid this pitfall. Much research will be undertaken so that an opinion is expressed clearly to the Realtor long before the search begins, hence ensuring an optimal outcome to the most important decision of all the milestones.

One area where it may advantageous to be a franchisee is the architecture design and blueprint. Since this is a franchise, the Franchisor should have many existing blueprints that would ideally be used in Barcelona. If this is the case, then there could be substantial time and money savings as a result. With that in mind, once again, the decision for location becomes the most important decision because if a site is selected that matches almost exactly an existing blueprint for a similar size restaurant, then it can be reused with minimal effort. In this scenario, there

Sustainable Development Goals (SDGs)

Essay Outline

CORP 2550

Business and Sustainability

P2616315

Sustainable Development Goals (SDGs)

Sustainable Development Goals (SDGs)

The attainment of Sustainable Development Goals is one of the key aims in every company in different countries. However, this is not the case for a variety of companies as some of them consider SDGs a long list of wishes rather than goals that in one way or another pose a difficult challenge to attain. Sustainable Development Goals, commonly abbreviated as SDGs, represent a collection of 17 global goals that are designed by 193 member states of the United Nations to act as blueprints in the achievement of a better and more sustainable tomorrow for every individual (Hák et al. 565). In addition, the SGDs act new set of goals which embody the United Nations member state’s political policies and national agendas until 2030. Developed with the pledge to leave no country and its people behind, the SDGs are designed with the common purpose of improving the lives of individuals by bringing to an end hunger, AIDS, poverty, the discrimination of girls and women around the world (Bule and Cristina 119). With sustainable development goals being the key to achieving a hunger free, AIDS free, poverty free, and discrimination of girls and women free environment around the world, it is therefore the responsibility of every company to adopt roles such invention and innovation and implement actions such as investing in government that will contribute towards the achievement of these Millennium development goals. In this paper, the role that Walmart plays in enhancing the effectiveness and efficiency of SDGs is explored. Like every other green company with an agenda to bring about positive changes in the world, Walmart’s role continues to be shaped in a way that also works towards better outcomes for people through bringing an end to poverty, ensuring no hunger, overall wellbeing and good health, gender equality, quality education, sanitization goals, and other human related agendas embodied in the SDG objectives.

The role of companies in ensuring that global goals and objectives are met cannot be underestimated because of the power they hold in an economy. For example, companies like Walmart have the power to bring about positive changes in their direct environments. In the current COVID-19 pandemic, Walmart has shown this power by changing how people do shopping and ensuring that older citizens and disabled people continue to have uninterrupted supply of food and healthcare, thus bringing people welfare (Walmart n.p.). As the world continues to go through changes and adapt to these, companies cannot sit by and watch as people are affected. Recent research ideas suggest that it is imperative that companies should be first in line towards embracing sustainable development goals as a useful reporting framework for their sustainability development efforts (Hák et al. 567). With flourishing societies comes flourishing business successes, a concept that will be used to measure the welfare of societies against the contributing companies in the near future. The achievement of sustainable development goals creates an environment of thriving stakeholders or societies in which organizations providing goods and services depend for their success and survival. As a result, it therefore the responsibility of companies to embrace and adopt various actions and roles that contribute towards sustainable development goals (Bule and Cristina 119). Therefore, the role of companies in ensuring that global goals and objectives, such as SDGs, are met remains imperative and a critical determinant of success in the future.

For Walmart, sustainable development and supporting sustainable development goals means the adoption of business strategies as well as activities that are intended at meeting enterprise needs as well as the welfare of the stakeholders, particularly the society in which the organization operates. Therefore, activities such as protecting, enhancing and sustaining the natural and human resources that are all important for the future are all important. From the way Walmart handles its interaction with the SDGs and different means to attain it, it is clear that an engagement with these global goals represents a crucial opportunity for new investments, partnerships, and markets. Therefore, businesses that engage in different activities and policies in support of SDGs create opportunities for their own future, including better relationships, more networking with potential partners, and a possibility of scoring better with the consumers. Walmart, aware of this fact, has spearheaded several campaigns that aim at ensuring the SDGs are met through its supply chain management and other critical activity processes. If Walmart is successful in helping to attain these SDG objectives, then the environmental performance would improve and the risks for businesses in the near future would be reduced. For example, by ensuring reduced use and the consequent elimination of single-use plastics, Walmart would significantly reduce risks relating to biodiversity loss, including a possible ban of use of plastics in packaging or even stricter rules relating to how they produce plastics. Such a move would enable the fir to not only improve the future for other people but also ensure that it opens up opportunities for better market performance in the future. If the government decides to impose taxes on plastics in the near future, then all businesses would suffer. Therefore, participating in SDG attainment could help to make it better for the business environment in the future.

Companies have roles that contribute towards the achievement of Sustainable Development Goals. Invention and innovation is one of the major roles that companies should embrace towards the SDGs (Rashed and Afzal 9). Invention and innovation of new technologies which are crucial for economic growth and development leads to increases in productivity, creation of wealth as well as the economic well-being. In this front, companies such as Microsoft have led the way in ensuring that communities in the developing world have access to water and good sanitation. Additionally, invention and innovations also promotes transformation of economies creating jobs that help reduce cases of poverty and hunger. Walmart has also played a vital role in ensuring that communities are better off, in terms of innovative ideas and creative solutions. For example, by using sustainability innovations in the production process, Walmart has been a critical part of green innovations to ensure that there is considerable elimination of emissions and waste, sourcing responsibly, restoring nature, and selling sustainable products. While these can be interpreted as marketing goals, they are also important in meeting the SDG objectives of making a better world through reduced pollution. It is also evident that the invention and innovation role of companies helps toward SDGs by reducing climate change through creation of technologies that are environmental friendly.

Investing in governments through payment of taxes is one of the major actions taken by companies to contribute in the achievement of Sustainable Development Goals (Bule and Cristina 119). Investments play a significant role in raising standards of living especially through creation of jobs, development of skills and technology, and distribution of wealth. Therefore, through investments, companies are able to provide opportunities such as jobs that help avoid case of hunger and poverty thus contributing to the achievement of Sustainable Development Goals. However, irresponsible business activities that are carried out illegally without payment of taxes erode both investment and business environments. As a result, this leads to environmental degradation, economic loss, injuries, deaths, and poor labor conditions all of which result to increased poverty and hunger. Responsible business practices such as payment of taxes result to government investment in various sectors which in one way or another contribute to the achievement of SDGs (Bule and Cristina 119). By investing in the mandate to pay taxes, businesses such as Walmart effectively trigger a trickledown effect where better management of resources can be achieved through the available funds. It would be easier for governments to focus on ensuring that the SDGs are met if all companies paid taxes on time and as required. Therefore, investing in society and governments through payment of taxes is one of the major actions taken by companies to contribute in the achievement of Sustainable Development Goals

Lobbying for actions that contribute towards the achievement of SDGs is another major action that companies can adopt to contribute towards the attainment of these goals (Hák et al. 565). The power held by companies in terms of the decisions made by a society through governments cannot be underestimated. They hold a lot of power because of how they support economies and wellbeing of many people. Business entities around the world have significance influence on government policies, politicians, and political processes. With such amount of influence, it is advisable for companies to adopt lobbying as one of the major actions in addressing SDGs. For instance, a company can lobby for various policies and strategies that accelerate towards the transition into a low carbon economy. Walmart can use its position to influence local governance and trough initiating programs that would be taken up by other institutions relating to better implementation and follow up of matters relating to the attainment of SDGs. Additionally, Walmart, through its large size and influence, can provide support in the election of politicians and individuals with platforms that contribute to the achievement of SDGs for instance, the Green New Deal which supports all Sustainable Development Goals (Bule and Cristina 119). By lobbying for low carbon economy, companies are able to protect the environment against pollution thus reducing cases of drought and hunger brought about by climate change.

Investing in SDGs friendly companies is another major action that a company should take in order to contribute in the achievement of these Millennium development goals (Schramade 90).Big financial companies such as State Street, Vanguard, and Blackrock manage billions of dollars of investment in companies. Pension fund companies invest in member contributions while organizations such as banks invest in depositors’ money. By investing such amount of money in Sustainable Development Goals friendly companies, these companies will able to provide a boost in SDG progress. By ensuring proactive sustainable finances in support of SDG-friendly companies, this will lead to a low carbon emission and an SDG compliant economy (Bule and Cristina 119). Therefore, Walmart can partner ad invest in SDGs friendly companies as a way of indirectly contributing to the welfare of others in different societies.

Purpose driven impactful business models provide companies with an opportunity to create social and environmental values through their products, services, and restorative operational business practices that aid others contribute towards the achievement of SDGs (Hák et al. 567). For instance, they may manufacture and install affordable solar panels which help organizations and societies at large reduce their carbon emission footprint in support of achieving SDGs through the clean and affordable energy. In addition, a company can also support SDGs by reducing poverty through the use of fair trade supply chains which provide an opportunity for decent work for the underserved populations. On the other hand, companies such as banks can provide preferential rates to borrowers who work and commit to the Sustainable Development Goals. It is therefore imperative for a company to adopt the SDGs impactful business models as one of the actions in addressing these global goals (Bule and Cristina 119). With an efficient and effective business model, the positive effects that a company will have in the society would directly contribute towards better attainment and implementation of SDGs through better salaries, affordable living, reduced poverty, and other critical elements.

Despite the different roles that companies globally are expected to perform in regard to the attainment of Sustainable Development Goals, there are various companies that are already performing different roles towards attainment of SDGs. For instance, companies such as KPMG believe that by using their corporate citizenship programs they are able to focus on both education and lifelong learning of individuals and thereby contributing to the attainment of SDGs. Bearing this in mind, it therefore clear that there are various companies that believe in performing various roles in regard to attainment of SDGs. Additionally, this also indicates the actions taken by KPMG as a company on its own in addressing and contributing towards attainment of SDGs which in this case is inclusive, equitable, and quality education for individuals. Other companies such as Walmart have been working with other organizations in providing a positive and suitable impact across worldwide supply chains. Walmart’s sustainability efforts is based on prioritizing the planet and its inhabitants by seeking to source responsibility, eradicate emission and wastes by selling sustainable products that not only protect but restore nature. In so doing, Walmart is able to contribute to the attainment of SDGs by protecting the environment (climate), life on land, and below water by reducing cases of pollution (Walmart).

In conclusion, Sustainable Development Goals (SDGs) are global goals that call for a universal plan of action to bring to an end hunger and poverty while also providing protection to the planet. Bearing this in mind, it is therefore the role of companies to come up with different strategies such as invention and innovation that aid in reducing these challenges and help achieve SGDs in every context. Additionally, companies also have the responsibility to take various actions that address and contribute towards the SDGs. These actions include, investing in government through payment of taxes, lobbying for action on the Sustainable Development Goals, and the provision of investments to companies that are SDG friendly. Therefore, it is only through these roles and actions that companies can contribute towards the SDGs which are designed to bring the world to a safety and more habitable place.

Works Cited

Bule, Tihana, and Cristina Tebar Less. “Promoting sustainable development through responsible

business conduct.” (2016): 119-136.

Hák, Tomáš, Svatava Janoušková, and Bedřich Moldan. “Sustainable Development Goals: A

need for relevant indicators.” Ecological indicators 60 (2016): 565-573.

Rashed, Abdulkarim Hasan, and Afzal Shah. “The role of private sector in the implementation of

sustainable development goals.” Environment, Development and Sustainability (2020): 1-18.

Schramade, Willem. “Investing in the UN sustainable development goals: opportunities for

companies and investors.” Journal of Applied Corporate Finance 29.2 (2017): 87-99.

Walmart Inc. “Sustainability: Using Our Strengths to Help People Live Better and Preserve the

Planet.” (2021). Retrieved from https://corporate.walmart.com/global-responsibility/sustainability/

Selected Theory Rational Choice Theory

Ethical Dilemmas in the Provision of Mental Health Services For People with Disabilities in Australia

Students Name

University

Course

Professors Name

Date

Hello everyone and welcome to my presentation about the Ethical Dilemmas in the Provision of Mental Health Services for People with Disabilities in Australia

Research Question: How do the ethical dilemmas encountered by social service practitioners affect the ability of people living with disabilities in rural areas to meet their mental health needs?

Research Aims

An ethical dilemma, also known as an ethical paradox or a moral dilemma, is an issue that arises in the process of decision-making when there are two feasible solutions, both of which are not totally appropriate from an objective standpoint. Many people with intellectual disabilities living in rural areas face challenges when seeking care and assistance from local social workers and other health practitioners. According to Roberts, Battaglia, and Epstein (1999), rural caregivers encounter serious ethical dilemmas on a daily basis. In rural areas, resources are isolated and clinicians give care with minimal support, services, and safeguard for the patients. Rampant ethical issues in the provision of mental health services includes use of therapies and approaches that are not fully tested to fit the population in rural areas. Additionally, personal decision making on the part of mental health providers is often used as opposed to use of best practices founded on research. For such ethical issues, health care providers face a dilemma in choosing to pursue the said actions or waiting for the acceptable practices that would take years.

The aim of the study is to first identify the key ethical dilemmas in the provision of mental health services for people with disabilities in rural Australia. Secondly, the study aims to identify the extent of ethical dilemmas and their effect on patients. In addition, it will determine how ethical dilemmas affect access to mental health services for people with disabilities in rural Australia.

Selected Theory: Rational Choice Theory

Social work practice is the backbone of mental health. The audience for the current study, individuals with disabilities, is a group that requires more attention than the conventional health care receivers. As such, the complexity of social work becomes relevant and requires nuanced decision making based on the unique and complex needs of clients. Here, the rational choice theory is useful in an attempt to understand whether and how social workers can balance the factors including their expertise, rationality, and retail ethical practices in their decision making. Understanding the rational choice theory would inform the practices within social work to influence the decision-making processes in order to make the best, most effective, and ethical choices.

Rational choice theory is an important tool for aiding social workers in understanding the motives of the people they serve via the profession of social work. Using rational choice theory, social workers may learn why their clients engage in specific behaviors and end themselves in difficult circumstances. A social worker’s knowledge of rational choice theory may be useful in the process of developing treatments and therapies. Social workers may influence their interactions with and recommendations for their clients by understanding their clients’ decision-making processes, which are driven by what is in their clients’ best interests. Social workers in rural Australia may apply the rational choice theory to investigate more effective approaches to tackle client difficulties.

Positioning of the Research from a Review of Relevant Social Work and Literature

According to Bipeta (2019), the moral and ethical sanctity of confidentiality binds the patient-physician relationship, particularly in mental health. The caregiver is tasked with ensuring that the patient-physician relationship is established and retained on these grounds. However, some patients with mental health issues want the physicians to disclose information to third parties regardless of such information being restricted through signed consent forms(ref). Mostly, the third party in this is the caregiver. As a result, the presence of written consent may derail social work practice and care for patients.

Ellem et al. (2008) points out that there is a need to uphold ethical considerations when conducting life story on people with intellectual disability. The author categorically lists beneficence, respect for people, justice and integrity are aspects of consideration and should guide a research when conducting life story research on intellectual disability. Considering these aspects is vital as it can assist the researcher respond to difficulties during the research process. Ellen et al. (2008) goes further to point out that researchers need a good understanding of principles and concepts of social justice and should be motivated and committed to put the established principles into practice. Moreover, Ellen et al. (2008) calls for the need of the researchers to look into power dynamics when interacting with their participants.

Toquero (2021) conducted research with the aim of examining how Covid-19 interfered with the delivery of care to mental health patients living with disabilities in the Philippines. The main outcome of the research was that mental health patients living with disabilities experience increased systemic, social and scientific barriers in their quest to access healthcare. The situation was worse during the Covid-19 pandemic. For this reason, Toquero (2021) argues that people with disabilities should be offered healthcare support and accessible health services to help improve their living conditions in the post-Covid-19 world.

According to Darby & Weinstock (2018), psychiatry exists as a specialty of medicine that involves immense moral questions. The conditions treated threaten the vital elements that define human beings as autonomous, developing, accountable and contented individuals. In addition, these conditions are defined by extreme disability, suffering, and stigma (Morisse et al., 2013). It remains important to ensure that such patients receive quality and ethical care to ensure they establish and retain tremendous adaption and strength to overcome challenges.

Informed consent empowers the patient to assume control in making health-care-related decisions. Darby & Weinstock (2018) claim that healthcare-related decisions must reflect the true desires of the patients build on a unique set of personal values. Physicians are required by the law to ensure they operate under ethical practices as guided by informed consent. The law is selective and requires them to offer information in certain cases while withholding information in others. Thus, it remains important that physicians are aware of the legal perspectives of ethical practices, particularly confidentiality. However, it becomes a challenge for practitioners when certain events have compelling, competing ethical reasons that limit obtaining fully informed consent. Practitioners may avoid obtaining fully informed consent in cases they define as high-risk and could cause harm to the patient or third parties. Such decisions are complex and lack straightforwardness.

The introduction of tele-health for patients in rural or remote areas presents benefits and challenges. According to Moghbeli et al. (2017), advancements in technology have seen increased utilization of information technology and telemedicine in rehabilitating and treating diseases. Consequently, the importance of ethical issues has increased. It remains important for healthcare practitioners to keep patient information confidential and secure. Authorized access to patient information provides another challenge since not all employees in the clinical settings have the authority to access full patient health records.

The issue of confidentiality is critical to mental health for people with disabilities. According to Evans et al. (2012) people with disabilities are more vulnerable to mental disorders such as anxiety, sadness and grief, sleep disturbances, irritability, apprehensions, and withdrawal compared to non-disabled peers with mental health issues. People with disability have challenges accessing mental healthcare. Such issues vary in degree from one individual to the other as determined by various demographic factors such as age. Individuals with developmental and intellectual disabilities need assistance in comprehending the existing and consequent disruptions that affect their routine lives. Thus, it becomes important that health care practitioners observe confidentiality to minimize impacts such as anxiety, irritability, and withdrawal from social life and mental health care.

Methodology: Systematic Literature Review

A systematic literature review is a kind of review that gathers and synthesizes the results of several research papers in order to address a specific research question. The key activities required in doing a systematic review are the identification of relevant research, careful assessment of research reports, synthesis of findings, and understanding of study conclusions. The approach is a reproducible methodology that includes established eligibility rules for included research as well as a systematic search strategy to locate all studies that match the standards. The method was devised to identify all studies that met the qualifying criteria. Systematic reviews may be trusted as a reliable source of information, particularly when they are of high quality, encompass all relevant studies, and thereby reduce bias. The use of a systematic technique to choose the papers for the review decreases the possibility of bias. The review becomes more replicable by making the search strategy and technique more apparent.

The systematic literature review (SLR) will enable the researcher to synthesize the existing scientific evidence to answer the question guiding the study. The question will be approached in a transparent and reproducible approach while including already published evidence on the topic. SLR has become a major methodology commonly used in disciplines such as public policy research and health sciences. For analysis, the thematic approach (Hastings and Cohn, 2013) will help identify the major themes such as fidelity, confidentiality, and client-social worker relationships and their impact on limiting care. It is possible to apply the qualitative research method known as thematic analysis to many different philosophies and fields of study. This adaptability is what makes this study method so useful. It is a method for discovering and revealing the underlying patterns inside a dataset. Applying careful topic analysis may help the study get credible and illuminating results. Because of the theoretical latitude it provides, thematic analysis is an adaptable research strategy that may be used in a broad range of exploratory work relating to social work and the research objectives. Thus, it provides an explanation of the facts that is both detailed and intricate.

Significance, Strength, and Limitations of Research

Significance

Both the theoretical and practical contributions made by the study will add to the corpus of previous research that has been done in the field of providing care for persons with intellectual impairments. There is a lack of awareness of the restrictions that come with the presence of ethical conundrums in the provision of care for individuals with intellectual impairments who live in rural locations. The theoretical contribution investigates how the rational choice theory affects decision-making in individuals who have a disability. When ethical concerns that were previously agreed upon are disregarded by caregivers and clinical settings, it may be difficult for people who have impairments to continue coming to their scheduled sessions and treatments.

Data will be provided by the theme analysis, which may then be used to investigate the research subject and offer a response to the research question. The hypothesis that has been expressed will be assisted in being proven correct by the data that has been gathered. The SLR approach will be able to assist in providing substantial information that will provide insights that will add to the current body of study.

The results of the study will have an effect, both in theory and in reality, on clinical procedures and the way persons with intellectual impairments are cared for. In the first place, the study will assist in the development of an evidence-based strategy to care for persons with intellectual impairments who live in rural regions. This will be accomplished by overcoming limits caused by the breach of fidelity and confidentiality. In addition, the material will increase awareness assisting patients to overcome ethical limits.

Strength

Quantitative and qualitative approaches to research design are used in this study to varying degrees. The research provides an insightful view of the topic under study. As a consequence of this, the amount of detail obtained from the theme analysis becomes incredibly important, in particular when the data is acquired in a qualitative manner. Through the use of thematic analysis, it will be possible to investigate the issue in more depth and assess the extent to which ethical conundrums impede the provision of care to disabled individuals in rural locations.

Limitations

It is largely agreed by research that knowledge that mental illnesses manifest differently depending on a person’s age, color, and gender (Ellem et al., 2008). There is additional data suggesting these characteristics influence how persons are portrayed in studies of mental health (Bipeta, 2019). One of the trickiest parts of doing research with persons who are disabled or have mental health issues, according to Hayes et al. (2011), is gathering information from a population that is particularly vulnerable. Existing research has limitations, including difficulties in contacting undocumented cases of mental illness due to factors like social workers’ lack of trust and fear of repercussions, the potential for stress reactions among data providers, and the bureaucratic procedures involved in getting studies approved.

Project Issues and Problems Faced

I also encountered many problems in researching and searching the literature. As there are many synonyms for mental healthcare, rural and ethical dilemmas, and although there is a wide range of research on the ethical conflicts of providing mental care to disabled people, the literature on social service practitioners providing services to disabled people in rural areas could not be searched and collated effectively at first, but this difficulty was well improved by completing a table of synonyms and trying out different search strategies. Also selecting the right methodology was another problem faced. By conducting a large number of searches and comparing the methods used for different research questions, an effective method suitable for this research question was finally identified. At the same time, some challenges were confronted in the construction of the framework of the dissertation. For example, the language was not concise enough and the logic and content were not specific enough, including how to make the research logical and cohesive as a whole.

Preliminary Findings

Intellectual impairment is widespread in Australia. 400,000 Australians have an intellectual disability in 2009, according to Trollor (2014). 57% of these people also had mental problems. Increased numbers, especially during the H1N1 pandemic, suggest more people require mental health help. Intellectually disabled patients, especially those in remote places, have trouble getting medical treatment. Remoteness and poverty make it hard for residents to access proper health care. According to ABS (2022) “People with disabilities (7%) were more likely than those without impairments to report having trouble paying bills on time in the last three months. This was 12% for individuals with disabilities and 7% for those without.” 31% of people with intellectual disabilities reported facing this difficulty.

Due to frequent social connections between client and caregiver in mental health treatment settings, confidentiality is a moral problem. This is true in rural and smaller areas (Allen et al., 2020). Allen et al. Since privacy is unattainable, this is difficult. Mental health professionals must always protect patient privacy. More than two-fifths of 16-to-85-year-old Australians endure mental health concerns at some point. 43.7% of the population. In Australia, anxiety disorders affect 16.8% of the population (Australia Government, 2022). Anxiety disorders cause unease, discomfort, and tension. Women with disabilities are more anxious than men with the same limitations. 31.5% of 16-24-year-olds experienced long-term anxiety symptoms (Australian Bureau of Statistics, 2022). According to the study, Australians with impairments are more likely to experience mental health concerns than their age-matched peers (Australia Government, 2022). According to the study, people with disabilities are four times more likely to develop psychological distress. 76% of Australians with psychological impairments will feel psychological discomfort, 60% with intellectual disabilities, and 55% with brain damage, stroke, or head injury. These numbers are based on Australians with disabilities (Australia Government, 2022). The number of people with impairments grows with age, according to the report. 1.8% of men ages 15 to 24 have a sensory impairment, compared to 4.2% of boys ages 0 to 14. (Australian Bureau of Statistics, 2022). 5.8% of 0-14-year-old boys had intellectual impairment, against 4.9% of 15-24-year-old males. The ABS Girls are less likely than boys their age to suffer brain or sensory impairments. Risk diminishes between 0 and 14 years old.

Inclusion/Exclusion Criteria

Table 1: Study Results Table

Table 2: Study Characteristics Table

Table 3: Important elements of quality assessment for health care intervention studies

Table 4: Common types of study designs

Presentation of Data Extraction Tables

Author and Year Collaborative Research Model Sample and Sample Size Design and Data Collection Experiential Research Approach Student Benefit

Atmewarddoyo (2018) Mixed approaches are appropriate 38 participants from rural Australia Research methods in TEFL studies Surveys looking at the features of the participants including their mental health issues and the concerns they have while seeking health services The study will help identify mental health patterns. Mixed approaches are appropriate because they offer insight into the Australian population.

Australian Government (2022) Mental health issues in rural areas in Australia require attention Individuals with mental health issues in rural Australia aged above 21 years People with disabilities in Australia Primary data collected on mental health statistics, demographic data, geographic data, and unmet needs relating to intellectual disabilities. The government data provided in this article will be appropriate in creating solutions based on patterns and issues highlighted.

Bipeta (2019) Legal and ethical aspects of mental health care necessitate more research 108 young adults Mental health issues in recent times Definition of mental health issues and the ethical concerns from a legal point of view amongst participants Ethical issues must be addressed from a research-based point of view, enabling specially-tailored recommendations to mental health issues.

Chan et al. (2004) Services for adults with intellectual disabilities and mental illnesses need to be updated 35 adults in mental health institutions and records Intellectual disabilities in rural populations is significantly high Recording the definition of ethical issues from surveys issues to adults with mental health issues Intellectual disabilities and mental health issues must be addressed in terms of ethical direction and issues affecting different population.

Further Steps that need to be conducted

Further steps include conducting thorough thematic analysis of secondary research to supplement what the research has already gathered. Consequently, the researcher will identify the main themes and experiences from the information collected. In addition, the information will facilitate the completion of the findings and discussion sections.

Thank you for your time.

References

Atmowardoyo, H. (2018). Research Methods in TEFL Studies: Descriptive Research, Case Study, Error Analysis, and R & D. Journal of Language Teaching and Research, 9(1), 197. https://doi.org/10.17507/jltr.0901.25Australia Government (2022). Australia Institute of Health and Welfare. People with disability in Australia. https://www.aihw.gov.au/reports/disability/people-with-disability-in-australia/contents/health/health-statusBipeta, R. (2019). Legal and ethical aspects of mental health care. Indian Journal of Psychological Medicine, 41(2), 108. https://doi.org/10.4103/ijpsym.ijpsym_59_19Chan, J., Hudson, C., & Vulic, C. (2004). Services for adults with intellectual disability and mental illness: are we getting it right?. Australian e-Journal for the Advancement of Mental Health, 3(1), 24-29. https://www.tandfonline.com/doi/abs/10.5172/jamh.3.1.24?casa_token=Ln49Xfuz5u4AAAAA:HjevyrUzhsa2k4Wx8HsvTzZoR90ubOaqMYqtILe7ZVoOYPxVjc8UU-uWfRyeX-NcT_9tqbhUi00Darby, W. C., & Weinstock, R. (2018). The Limits of Confidentiality: Informed Consent and Psychotherapy. FOCUS, 16(4), 395–401. HYPERLINK “https://doi.org/10.1176/appi.focus.20180020” https://doi.org/10.1176/appi.focus.20180020

Ellem, K., Wilson, J., Chui, W. H., & Knox, M. (2008). Ethical challenges of life story research with ex‐prisoners with intellectual disability. Disability & Society, 23(5), 497-509. https://www.tandfonline.com/doi/full/10.1080/09687590802177064Evans, E., Howlett, S., Kremser, T., Simpson, J., Kayess, R., & Trollor, J. (2012). Service development for intellectual disability mental health: a human rights approach. Journal of Intellectual Disability Research, 56(11), 1098–1109. https://doi.org/10.1111/j.1365-2788.2012.01636.x https://eds.p.ebscohost.com/eds/pdfviewer/pdfviewer?vid=0&sid=07bbdc64-ee16-4d30-9d13-e39da01f4319%40redisEvans, E., Howlett, S., Kremser, T., Simpson, J., Kayess, R., & Trollor, J. (2012). Service development for intellectual disability mental health: a human rights approach. Journal of Intellectual Disability Research, 56(11), 1098-1109.

Hastings, S.L. and Cohn, T.J. (2013). Challenges and opportunities associated with rural mental health practice. Journal of Rural Mental Health, 37(1), pp.37–49. doi:10.1037/rmh0000002.

Hayes, S., McGuire, B., O’neill, M., Oliver, C., & Morrison, T. (2011). Low mood and challenging behaviour in people with severe and profound intellectual disabilities. Journal of Intellectual Disability Research, 55(2), 182-189. https://onlinelibrary.wiley.com/doi/abs/10.1111/j.1365-2788.2010.01355.x?casa_token=-u6Oh7zEMzoAAAAA:cQ_jzIw4wwOLqH8r6dx4yTlHiBcqhTJerrbpITosbL7U9xFr73Asfr5rIl9AgLmzlwrJiQn92srYlwhttps://eds.p.ebscohost.com/eds/detail/detail?vid=0&sid=d4178efc-4f7e-4d11-aaf5-416e2b4c7ca2%40redis&bdata=JkF1dGhUeXBlPXNoaWImc2l0ZT1lZHMtbGl2ZSZzY29wZT1zaXRl#AN=edsdoj.42f90213c13448eb9d743cc3436ef2a5&db=edsdojhttps://eds.p.ebscohost.com/eds/detail/detail?vid=0&sid=f3d25634-08e6-43c5-b79d-94b817867824%40redis&bdata=JkF1dGhUeXBlPXNoaWImc2l0ZT1lZHMtbGl2ZSZzY29wZT1zaXRl#AN=29284905&db=mnhhttps://eds.p.ebscohost.com/eds/detail/detail?vid=36&sid=87ff5bf7-d720-4c0e-867b-4daf9e9852f0%40redis&bdata=JkF1dGhUeXBlPXNoaWImc2l0ZT1lZHMtbGl2ZSZzY29wZT1zaXRl#AN=edspsy.appi.focus.20180020&db=edspsyhttps://eds.p.ebscohost.com/eds/pdfviewer/pdfviewer?vid=0&sid=07bbdc64-ee16-4d30-9d13-e39da01f4319%40redishttps://eds.p.ebscohost.com/eds/pdfviewer/pdfviewer?vid=0&sid=f4c33288-08bb-4477-baf9-7b613e0a8355%40redisMoghbeli, F., Langarizadeh, M., & Ali, A. (2017). Application of Ethics for Providing Telemedicine Services and Information Technology. Medical Archives, 71(5), 351. https://doi.org/10.5455/medarh.2017.71.351-355Morisse, F., Vandemaele, E., Claes, C., Claes, L., & Vandevelde, S. (2013). Quality of Life in Persons with Intellectual Disabilities and Mental Health Problems: An Explorative Study. The Scientific World Journal, 2013, 1–8. https://doi.org/10.1155/2013/491918Roberts, L.W., Battaglia, J. and Epstein, R.S. (1999). Frontier Ethics: Mental Health Care Needs

and Ethical Dilemmas in Rural Communities. Psychiatric Services, 50(4), pp.497–503. doi:10.1176/ps.50.4.497.

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Obesity defined

Every part of the world is reeling under the weight of particular problems. Of course there is no uniformity in the problems that particular parts of the world are suffering from. This is because the occurrence of some problems is dependent on geographic location, racial composition population etc. This definitely explains the variations in the steps taken by particular groups of people or even the legislative structures that have been put in place to curb particular problems.

However, if there is one problem that has been cross cutting all those divisions of race, age, geographical location, creed and religion etc, then it has to be obesity. Quite a large number of people may be surprised to have this as a problem. In fact many people even when they have it have been in denial. One of the most affected groups of people is the youth and especially those in colleges. This may be attributed to the free lifestyle that characterizes these institutions. While many people would look at obesity as a disease, it is important to acknowledge that it actually is a lifestyle disorder. That could explain its prevalence in the institutions.

Obesity defined

Obesity, also referred to as being overweight is the excessive or abnormal accumulation of fat in an individual thereby putting his or her health at risk. This condition is measured using BMI or Body Mass Index. BMI expresses an individual’s weight (expressed in kilograms) per his or her height squared. The height is in meters. An individual whose BMI I is equal to or more than 30, he or she would generally be considered obese. In addition, individuals whose BMI is 25 or more would be considered overweight. While obesity may not be considered quite a serious condition, it is actually on e of the key risk factors as far as several chronic diseases are concerned. These include cancer, diabetes and cardiovascular diseases.

Who does it affect?

Although this problem was at one time considered to be a problem affecting only the high income individuals, there has been a shift in this tendency with low as well as middle income individuals becoming victims if they could be called so. This is especially in urban setting, which explains why college students are some of the highly affected.

How widespread and for how long has it been in existence?

Initially, obesity was not considered much of a problem. After all, it was not so widespread and therefore even its being a risk factor had not been recognized as such. However, as early as 1961, fears had been raised as to the dangers of leading particular lifestyles especially on sweets, alcoholic beverages and no exercises schedules.

Currently, studies show that about 50%of all the Americans are beyond the ideal weight. In most cases, this excess weight does not come in form of muscle mass but rather body fat.

What is its cause in the college?

There are numerous reasons why obese cases in college have been on the rise in the recent times. These include the following.

Consumption of vast amounts of calories- recent times have seen an increase in the amounts of foods that individuals eat. Testament to this is the number of fast food canteens sprouting up everywhere all of which make quite a good kill. With our lives getting busier every day, making healthy meals has become a bit of a herculean task and therefore fast foods become the only alternative. They definitely happen to be quite tasty and therefore every time we have some few coins we end up going for them. Eventually, the calories intake exceeds the amounts needed by the body in the long term. The excess energy would be stored in our body cells in form of sugar and fat which outwardly comes as being overweight or obese.

Not having enough sleep- this is quite common for many college students. With all the assignments and the busy lives for those who work part time, sleep becomes more of a luxury rather than a necessity. Research has shown a link between obesity and sleep deprivation. This is due to the increased appetite that results from hormonal changes. When an individual does not have enough sleep, he or she would produce a hormone called Ghrelin which stimulates appetite. In addition, less Leptin would be produced. Leptin is a hormone known to suppress appetite.

Leading inactive lifestyles- while we all appreciate the technological advancement made in various fields, we must admit that it has changed our lifestyles in ways that are less than desirable. With remote controls, dish washers, washing machines, computers and televisions, most people even in colleges have become inactive. Simple activities like walking to the shops, classes and even home from school have become alien. Many of us would rather take a lift to a class in second floor rather than take the stairs. We definitely prefer to drive to school and the shopping malls even when they are a half a mile away rather than walk down there. The less activity the fewer the amounts of calories burnt. In addition, physical activity has a bearing in the functioning of the hormones which in themselves have a bearing on how food is dealt with in the body.

Previous efforts made to contain the problem

On acknowledging that overweight and obesity were interfering with the lives of many students, quite a large number of efforts were made to contain the problem. The most significant ones included

Counseling and raising awareness on the lifestyle changes that we need to incorporate in order to contain the problem

Equipping our health care centers with medications for helping the affected individuals to lose weight.

These two are definitely well meant efforts. However, even the well structured strategies can flop and these were no different. While it is arguable whether they were effective, the gradually rising cases of obesity prove that more efforts need to be made with better strategies being devised.

Counseling on life changes that individuals need to take would only be effective if active measures are taken to enforce these changes. In this case, the counseling and raising awareness efforts ended up like any other class work material.

As for provision of medication, you will acknowledge that the approach is quite simplistic. This would have been enough to endear it o the people. However, it was understood that some of the medications are habit forming. In addition they have undesirable side effects not to mention the high probability of regaining the weight one lost.

Suggested solutions

While there may not be any solution per se that may effectively address the problem, it is worth noting that adoption a holistic approach would be quite imperative. In my opinion, three solutions would be effective in dealing with the problem. These are explained below

Offering food combinations containing vegetables at reduced prices in order to enhance affordability- vegetables have been found to be very effective in enhancing sliming. Some like cabbages contain valuable chemicals known as tartaric acid that inhibits conversion of carbohydrates and sugars into fat. The essence of lowering the cost of foods that contain veggies is to give an incentive to the students to eat more of these and preferably substitute the fat ridden fast foods. Given the need to save an extra coin, the students will be enticed to take more veggies.

Minimize the fast food stores in the campus to discourage students from buying junk food- in most cases, the students do not get into the fast food stores because they really need to eat there. It is due to the convenience of these stores which always entices the students into buying there. By reducing their numbers in the university, it will definitely be less convenient for the students to go to the fast food stores. In any case, even if they do o there, chances are that they will have to queue for long which may discourage many from frequenting these places.

The university should regulate PE classes making it mandatory for individuals to attend them as a condition to graduating from college- one of the main causes of obesity is the sedentary lifestyles that most of us are leading whether due to pretty arguable reasons or not. That notwithstanding, physical activities have been found to be quite effective not only in helping burn calories in our bodies but also in the production of hormones that control how food is dealt with once ingested. Incorporating the PE lessons as part of the “curriculum” means that you are increasing the opportunities for them to expend the excess fat or sugars that would have accumulated in the body.

Basis of the solutions

As stated earlier, no single treatment would be sufficient to address obesity as an issue. The problem would only be addressed by comprehensive strategy that looks into the various aspects of the problem. This is especially as to the causes of the problem. This is what the three combined solutions attempts to do. It is important to acknowledge that the three solutions should be looked at as one and not in isolation. Decreasing the number of fast food stores reduces the incentive or temptation of the students to go seeking them. In case they actually do, they may end up queuing for long (which is an exercise on itself).

Even if the number of fast food store is reduced, the students will still need to eat. This is where the lowered prices of food combinations offering veggies comes in. It would fill the vacuum left by the reduced fast foods. This strategy discourages students from taking fast foods while encouraging them to take foods that combine veggies. It is a diet substitutions strategy.

There are definitely instances when the students will succeed in eating more calories than they eat. While this may not be prevented, it will be taken care of by the physical activities made mandatory where the students will burn excess fat.

As you may acknowledge, the three strategies provide a holistic solution addressing all the aspects with each solution covering the loopholes of the other solution.

Expected opposition

These solutions draw opposition in the fact that the students would still get the fast foods if they so wanted from outside sources. True as this may be, the idea here is to minimize the incentive or the temptation to go to them since they will be fewer.

As for lowering the prices of food combinations that have veggies, there are arguments that absolutely no one will be forced to take the food. However, with the reduced chances of going for fast foods and the lowered prices of foods with veggies, students being rational consumers will eventually go the Veggies’ way thereby yielding success for the program.

Making mandatory the engagement in PE may seem to be a herculean task. However, it I still enforceable when the students know that they will not graduate if they do not participate in the PE.

Conclusion

Obesity, while quite a big problem is a lifestyle disorder. Studies have shown that the most effective ways of addressing it are through lifestyle changes. In most cases, we as a people may not take that first step and therefore we need positive reinforcement (incentive) as well as have active measures taken to combat the problem.

References

http://www.medicalnewstoday.com/info/obesity/http://hassam.hubpages.com/hub/ObesityCauses-Effects-And-Treatment – Obesity:Causes,Effects And Treatment

http://www.home-remedies-for-you.com/remedy/Obesity.html – Obesityhttp://www.healthscout.com/ency/68/179/main.htmlHYPERLINK “http://win.niddk.nih.gov/publications/prescription.htm”http://win.niddk.nih.gov/publications/prescription.htm

link Between Stress and Obesity

Examining how the link Between Stress and Obesity differs among Children and Adults

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Table of Contents

TOC o “1-3” h z u Abstract PAGEREF _Toc372559993 h iii1.0 Introduction PAGEREF _Toc372559994 h 12.0 Literature Review PAGEREF _Toc372559995 h 12.1 Area of research PAGEREF _Toc372559996 h 33.0 Research Question PAGEREF _Toc372559997 h 34.0 Significance of the research PAGEREF _Toc372559998 h 3References PAGEREF _Toc372559999 h 5

AbstractThis presents a research proposal of a study that aims at examining how the link between stress and obesity differs among children and adults. The study will be conducted on children aged between 5 and 14 years and adults aged between 25 and 60 years. The paper has four main sections. First, it presents a brief introduction to the study topic. This is followed by a detailed review of past literature that is related to the study topic. A research question and sub-questions follow the literature review. Finally, the paper explains in brief the significance of the research.

Key words: Stress, Obesity, Age, Children, Adults

1.0 IntroductionThe prevalence of obesity in most parts of the world has increased at a high rate over the last few decades. Numerous studies have suggested that stress is one of the environmental factors that lead to development of obesity (Moore & Cunningham, 2012). Most studies have shown that stress influences individuals to seek energy-dense foods or to engage in less healthier eating habits and hence, increasing the risk of developing obesity. The purpose of this paper is to examine how the relationship between stress and obesity differs among children and adults.

2.0 Literature ReviewThere are numerous studies that have explored the impact of stress on development of obesity. Some studies have found that the association between stress and obesity may differ based on gender. Almost all studies that have focused on the issue have found a stronger link between stress and obesity in women than in men. A recent study conducted by Williams et al (2013) investigated relationship between stress and obesity among adults above the age of 18 years in Australia. The study utilized a sample of 3,759 respondents with obesity and other illnesses associated with style. The researchers found perceived stress to have strong association with glucose metabolism among the respondents. Williams et al (2013) also found that the impact of glucose metabolism in men was lower than in women. Chauhan (2009) conducted a study that utilized normal and obese individuals to investigate the relationship between stress and obesity. Chauhan (2009) found the amount of stress among obese individuals to be significantly higher than in normal individuals. As well, the study revealed that the link between stress and obesity is stronger in women than in men.

Some studies have focused on the relationship between post-traumatic stress disorder and obesity. Perkonigg et al (2009) conducted a longitudinal study of different studies that have explored relationship between post-traumatic stress disorder and obesity. The researches sought to determine whether the link differs based on sex. The researchers concluded that post-traumatic stress disorder is one of the significant causes of obesity. The findings of the study also showed significant difference in the association between stress and obesity in male and in female. There was stronger relationship between stress and obesity in females than in male. Pagoto et al (2012) also investigated the relationship between post-traumatic stress disorder and obesity. The results supported the existence of link between post-traumatic stress disorder and obesity.

Scott et al (2012) investigated the relationship between chronic social stress and obesity by examining different reports and studies addressing the issue. The study showed similar findings to those that were derived in the studies highlighted above. Moore and Cunningham (2012) reviewed 14 studies assessing the link between social position, stress levels, eating habits and obesity. Moore and Cunningham (2012) found that individuals in higher status positions had lower stress levels, healthier eating habits and lower body weight. On the other hand, Individuals in lower status positions had higher stress levels, less healthy eating habits and higher body weight. Stronger link between stress and obesity was found in men than in women. Torres and Nowson (2007) examined the impact of stress on eating habits and influence in development of obesity. Torres and Nowson (2007) found a strong association between chronic stress and preference for energy-dense foods. The study found strong association between chronic stress and weight gain. However, unlike most other studies, Torres and Nowson (2007) found the link between chronic stress and obesity to be higher in men than in women.

Some studies have focused on relationship between stress and obesity in Children. Koch, Sepa and Ludvigsson (2008) found that psychological stress in families may be a major cause of obesity in children. A longitudinal study conducted by Harding et al (2011) showed that psychological stress in families is a major cause of obesity among children aged between 5 and 14 years.

2.1 Area of research

Generally, there are numerous studies that have found a positive link between stress and obesity. Also, there is vast literature that has examined how the relationship between stress and obesity differs based on gender. However, studies examining how the relationship between stress and obesity differs based on age are rare. This paper seeks to fill this gap by examining how the relationship between stress and obesity differs among children aged 5-14 years and adults aged between 25 and 60 years.

3.0 Research QuestionThis study will seek to answer the following main research question: Does the link between stress and obesity differ significantly among children and adults?

The paper will seek to answer the following three sub-questions:

Is there significant relationship between stress and obesity in children aged between 5 and 14 years?

Is there significant relationship between stress and obesity in Adults aged between 25 and 60 years?

Is the link between stress and obesity significantly different among children and adults?

4.0 Significance of the researchThis research will contribute significantly by augmenting the existing literature on the link between stress and obesity. The study will be useful in determining the effects of stress in families in the development of obesity in children and adults. Further, the findings of the research will augment knowledge of clinicians regarding the impact of stress in development of obesity in children and adults.

ReferencesChauhan, S. (2009). Stress and Obese: A Comparative investigation of Obese and Non-ObeseIndividuals. International Indexed & Refereed Journal, 1(49), 27

Harding, J. L. et al (2011). Psychosocial stress predicts incident obesity over 5 years: Evidence

from the longitudinal AusDiab study. Obesity Research & Clinical Practice, 5, 31 – 32

Koch, F., Sepa, A. & Ludvigsson, J. (2008). Psychological stress and obesity. J Pediatr, 153(6),

839 – 844.

Moore, C. J & Cunningham, S. A. (2012). Social position, psychological stress, and obesity: a

systematic review. Journal of the Academy of Nutrition and Dietetics, 112(4), 518

Moore, Carla J and Cunningham, Solveig A. (2012). Social position, psychological stress, and

obesity: a systematic review. Journal of the Academy of Nutrition and Dietetics, 112(4), 518

Pagoto, S. L, Schneider, K. L, Bodenlos JS, Appelhans, B. M, Whited, M. C, Ma, Y. & Lemon,

S. C. (2012). Association of post-traumatic stress disorder and obesity in a nationally representative sample. Obesity (silver Spring), 20(1), 200-5.

Perkonigg, A., Owashi, T., Stein, M. B., Kirschbaum, C. & Wittchen, H. (2009). Posttraumatic

Stress Disorder and Obesity. American Journal of Preventive Medicine, 36(1), 1 – 8

Scott, K. A, Melhorn, S. J, & Randall, R. (2012). Effects of Chronic Social Stress on Obesity.

Current Obesity Reports, 1(1), 16 – 25

Torres, S. J & Nowson, C. A. (2007). Relationship between stress, eating behavior, and obesity.

Nutrition (Burbank, Los Angeles County, Calif.), 23(11-12), 887 – 894

Williams, E. D., Magliano, D. J., Tapp, R. J., Oldenburg, B. F. 7 Shaw, J. E. (1013).

Psychosocial stress predicts abnormal glucose metabolism: the Australian Diabetes, Obesity and Lifestyle (AusDiab) study. Annals of behavioral medicine: a publication of the Society of Behavioral Medicine, 46(1), 62 – 72

This report aims at analyzing sustainability in London Olympics and how the games adhered to the promise of having the most e

Executive Summary

This report aims at analyzing sustainability in London Olympics and how the games adhered to the promise of having the most environmental sustainable games ever. In order to grasp the actual picture of the games and their conditions, some of the aspects have been examined clearly ranging from the infrastructure at the Olympics to the diet that was available during the event. Several sources have been quoted including news sources to clearly explain the position and the conditions that were available and also to critically explain how the sustainable the plans were after the end of Olympics and Paralympics. The paper finds that London Olympics was one of the most successful games in terms of sustainability as it witnessed minimal pollution, as opposed to the games of the past.

Introduction

Hosting Olympics is one of the greatest things in sports that put the country and especially the host city on the spotlight. This is because of major infrastructure developments that come with hosting Olympics and also environmental, social and economic legacies that it leaves to the host city. However, Olympics is one of the most expensive projects that a country undertakes; the amount used in the preparation for the events cannot be recovered during the gaming events but instead, it is the activities that happen after the games that determine whether hosting the Olympics was worthwhile. One of the major Olympics themes is sustainability for the sporting world. In a bid to host the Olympics the host country must pledge to hold an event that promote a sustainable environment from the procurement level to the operation of the sites, this is one of the strategies to reduce pollution in the environment and which also in the long last also reduces cost.

It is for these reasons that environmental programs to improve on air quality and address the air change are held all through the Olympics. These campaigns help an economy both directly and indirectly including promoting public health and planting of trees. Strategic plans involving the use of land and real estate development are also useful in economic and environmental sustainability because any large scale development in the surrounding area will remain for a significant amount of time even after the Olympics are over. It has been established that increased awareness on environmental issues in the host countries is a powerful legacy to the Olympic Games. Countries hosting the Olympics are encouraged to maintain their environment, this include establishing energy conservation measures and establishing water storage facilities. Countries are urged to devise long term environment conservation to ensure that the conservation remains even after the end of Olympics.

Sustainability is the activities that can be sustained indefinitely. The term is appropriately used to environmental concerns as the solution to nonrenewable energy sources and non-recyclable products that pollute the environment that lead to ecological dead end.

London experienced a lot of developments during the Olympic period. The event earned a green medal from its effort to conserve the environment. The venues were one of the most sustainable places in U.K with natural ventilation and also had a design that needed very little amount of power for lighting. The roof also collected rainwater which was used in activities going on in the venues and around, reducing the water usage by more than 70%.

A lot of efforts was put make sure the event was environmental friendly both in the stadium and outside, although they did not have artificial source of power, they organized cars that were electrical powered and others with clean diesel. The organizer ensured there was good management of waste by encouraging food vendors to use decomposable material to wrap and also had coca cola collecting and recycling plastic bottles that were used during the event.

One of the major problems in Olympics 2012 was the huge amount of concrete that was required. Concrete has high impact on the environment and hence making sure it was recycled was essential. The concrete to be used had to pass a lot of trials and tests to ensure that the overall environmental impact was reduced. The construction material that was used was also scrutinized and quality of the same was assured to support environmental sustainability. This was ensured by checking that the construction material comprised at least 20 percent in value of the recycled material, 25 percent of the aggregate to be used was to be recycled, 50 per cent of the construction material was to be transported by either water or rail and also energy-efficient, low emission vehicles were used on the site.

Infrastructure Sustainability

The major sustainability plan that the London Olympics brought out was infrastructure sustainability. The athletes’ quarters that were used during Olympics had to be transformed into residential homes after the Olympics were over. This was to ensure that the buildings were not to remain idle and also they had to find occupants of the buildings in the most environmental friendly way. One method of assuring sustainability was by developing London 2012 Copper Box that was formerly known as the Handball Arena, this was made with recycled copper and had a natural, long-lasting insulation to help meet energy efficiency and at the same time offering protection for waterproofing layers.

The Queen Elizabeth Olympic Park used the latest green environmental friendly technology which is low in carbon concentration that was one of the major aims of the event to ensure low carbon emission and concentration. The power needed on many parts of the park was provided by the Energy Centre, who used the latest suitable technology with low tolerance to emission of carbon. Also, the park had water recycling unit to recycle the water that has been used in the park for cleaning purposes and see it used on other parts of the park.

Another infrastructure sustainability program was to create walkable neighborhoods. This was to encourage cycling and walking. Cycling and walking do not involve the use of fuel and hence the better as it will, result, too, minimal or no carbon emitted into the atmosphere. This is also encouraged by the use of public vehicles instead of private cars. This helps reduce the number of cars in the road and subsequently, there will be less carbon pollution.

Fitness of the spectators was assured and also no cars were permitted to drive into the Olympic grounds as the grounds did not have parking lots. The only means of transport were by public transport with only park and ride sites outside the city where visitors packed their vehicles and boarded the buses.

The public transport was improved to accommodate the high number of spectators that were present for the games. To ensure environmental sustainability, there was the introduction of new trains that were cleaner, safer and easy to access. There was construction of new stations both on the ground and underground with underground stations comprised of new high-speed Javelin trains which were faster.

There was also a new energy walkway leading to the Olympic park which was lit day and night by footsteps of the million spectators who walked through the walk way. This was a renewable technology which was fitted with energy-harvesting floor tiles which collected energy as people walked over them and were used to lighting the pathway for 24 hours. This was a great step in conserving the energy requirement reducing power that was to be used by 40 per cent. This was a great way of conserving the energy by tapping one of the most unlikely sources of energy that was human walking.

Lighting was one of the major challenges besides transport to be used as the venues had to be lit both day and night. The venues were designed using innovative techniques that included light pipes. This was to provide artificial lighting into the stadium as there had to be reliable sources of energy to avoid any failure in power supply. The light pipes went a long way to conserve a lot of energy that could have been used to power light bulbs in case they decided to use electricity.

Use of brown park roof was also one of the ways to ensure sustainability. This is because there was a reduction in water consumption and also encourages new habitats. This created a new habitat for the aquatic animals that stay in the water. The roof was also made of recycled and reused building materials. This was to encourage on recycling of building materials that if left unattended for would pollute the environment if were left to lie idle on the surface.

A lot of money was invested on the walking and cycling routes. Walking and cycling are healthy and causes less pollution to the environment hence there was a 75 km stretch that led to the park which had improved paths, as more people cycled to the stadium while others walked, it led to less pollution of the environment while at the same time encouraging people of healthy living that is also a key to ensuring environmental sustainability.

Food vision was also a theme that was clearly brought out. It was noted that person’s diet influenced highly the environment conservation levels of individuals. By encouraging food safety and hygiene and choice for balanced diet and presence of diverse foods ensure that there is environmental management for an effective continued production of the food

The change of diet at McDonalds in east London was one of the greatest impacts that the games had on the people’s diet. McDonalds amended their menus and sourced for the game that was a great source of media attention as they adopted more diets such as vegetables to ensure that they also played a role in environment conservation.

With all the constructions that were available for preparing for the Olympics, waste management was an issue. There was fear that the constructions travel and consumption of fast foods would lead to great amounts of waste; however, there was a big recycling campaign to recycle all the waste that was available from all sectors especially construction and consumption.

Infrastructural sustainability was also evident from the conversion of east London that was more popular for its industries to a conducive place. Although industrialization is also encouraged, pollution to the environment is by all means against the main themes of sports. East London was previously known for its use for landfill and pollution, the Olympics sports were considered to have brought a revival to it with new investors and various stakeholders expressing their desire to invest there.

Many roads and bridges were constructed to help gain easier access to the park and a major landmark on this period was a 250 meters long and 40 meters wide pedestrian bridge was the main entrance to the Olympics park. The bridge not only did it provide a means of travel by foot, but it also acted as a roof to Zaha Hadid Acquatics Centre training pool. This was a major development to save on space and also because the water that was being used in the pool was rain harvested. This saved on water requirement through water harvesting on the roof of the park which helped conserve the environment

In a bid to conserve the environment, London 2012 energy center was set up to help in providing renewable energy target. Energy to be used is reduced as it involves a three megawatt biomass boiler which is highly effective compared to other sources of energy. It includes combined cooling heat and power plant which captures waste heat and was used to power the Olympic park. It provided heating and cooling to the park. The most desirable character of power plant is that it emits very minimal levels of carbon to the atmosphere. There is a connection connecting the existing the facility to a biomass boiler in another building that has become a visitor center after completion of the games.

Solar panels with photovoltaic cells were fitted on the roof of main press center. This helped generate renewable energy that was used both inside and outside the park. Solar power has no negative impacts on the environment as it does not emit any gas to the atmosphere. The solar panels will help save around 170 tons of carbon in every year together with cells that were fitted on the adjacent building that act as post games parking.

A large wind turbine was also installed on the Olympic park to supplement the source of renewable energy. This was to ensure that carbon emission to the atmosphere is highly reduced as part of ensuring a greener London.

The energy consumption plan received support from various sectors including schools. Many schools accepted to join in the movement by adopting energy consumption cut by including efficient lighting, upgraded heating systems and boiler optimization. This was to be installed mostly on school holidays with a package of measures specifically designed to accommodate each school energy level needs. This was a major boost to sustainability as schools are evidently the major sources of pollution to the environment due to high amount of energy they produce per day.

The games were one of their kinds being the first games ever to have measured its carbon emission levels and sticking to the initial intended levels. Besides saving the environment, adopting artificial and biodegradable sources of energy saves money.

The city must establish on the use of the buildings and infrastructure after Olympics that were built during Olympics or else the country might run into huge debts after the Olympics are over and end up damaging its reputation.

Internalism Theories

Externalism vs. Internalism Theories of Knowledge

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Externalism vs. Internalism Theories of Knowledge

Introduction

The Internalism and externalism debate is at the centre of the discussion of epistemology. Internalism is the position that no fact concerning the world can provide explanations about actions independently of beliefs and desires, while externalism is the notion that reasons for actions have everything to do with objective features of the world. The main ideology about Internalism is that internal factors about a person only determine it. Externalists deny this assertion and claim that justification is dependent on other additional external factors about a person. An important aspect of this debate is what exactly counts as an internal and what counts as external. Usually, when people know a certain proposition, it is usually a basis for good reasons, evidence, personal experiences, or the basis through which the beliefs came about. Internalism is the basis of justified belief or knowledge and it occurs in three forms. The first form maintains that people have or can have some form of access to the basis of justified belief of knowledge. Here, the main ideology is that people are often aware or can be aware of the knowledge. By contrast, externalists deny that people always have some sort of access to justified beliefs and knowledge. The second form of Internalism is linked with the justified belief and extends to the knowledge as well. It is concerned not only with access, but most importantly, with what justified belief is based on. Mentality is the notion that the mental state of the epistemic agent that holds the belief is ultimately what can justify the belief. In this regard, externalism is the view that other things besides mental beliefs can function as justifiers. The third form of Internalism has to do with the concept of justification instead of the nature of and access to justifiers. In essence, the deontological concept of justification holds that epistemic justification should be analyzed in line with its ability to fulfil intellectual responsibilities of duties.

In line with the concept of epistemic justification, externalism is the thesis that epistemic justification can be assessed in other terms besides special responsibilities or duties. This essay argues why Internalism is preferred to externalism. The view that is most compelling is Internalism. This text argues this based on the attitudes of the theories of Chrisholm and Putnam. The text argues that the forgotten evidence and the common intuition in both externalism and internalism justify beliefs as untrue. Worth noting forgotten evidence should not be used to justify beliefs, although at one point, it did justify. As a result, if a believer lacks access to a justification for the belief, the belief can no longer be subjectively justified. This does not mean that the belief is not justified. However, it automatically becomes subjectively justified which without a doubt is an important section of knowledge. Additionally, this text attempts to argue that internalism justifies that forgotten evidence is wrong, however, this is a virtue of the theory and not a shortcoming. The essay also argues that because externalism allows forgotten evidence to justify a belief, it cannot be chosen to internalism.

Supporting Arguments

Internalism Justifies Personal Individual Beliefs

Internalism is the notion that justification and knowledge are gained by having good reasons for particular beliefs. Examples of processes that people use to form current beliefs are memory, perceptual beliefs, and previously formed beliefs. Noteworthy, the reason for subject S believing proposition p has nothing to do with p itself or facts about it. Instead, p or facts about p are often perceived by subject S in a certain way. For instance, subject S does not come up with the belief that garden tulips are red simply because they are red. This represents an internal factor within the requirements of knowledge. Internalists hold that knowledge needs an individual to have one true belief and good supporting evidence and reasons. In this case, the requirement of evidence or good reasons is a justification requirement within the classical theory of knowledge.

Justification Does not Need to be Known to the Receiver.

Another reason why internalism is preferred to externalism is that the latter does not assume that the believer knows about the justification. However, externalism holds that a process must exist to make the belief justified and that the believer does not have to know about it. As such, in the case of forgotten evidence, externalists answer that beliefs are justified as a result of the intrinsic merits of the source of the belief, which is external. For externalism, obtaining knowledge requires an appropriate causal connection between truth and belief. This causation is external since the requirement is that beliefs relate in an appropriate way to the truth and not because there is any conception of the causal connection. By combining these two aspects, externalists hold that a person has knowledge if they have a belief that is causally linked by a reliable process to the truth. In this regard, a reliable process yields a larger amount of truths than false beliefs from time to time. According to Goldman, beliefs are only justified if they are well-informed and deciding whether or not the belief is justified requires assessing the historical causal ancestry in an approach called Historical Reliabilism. This might be the answer to the case of forgotten evidence and without a doubt, it is consistent with externalism doctrines. Even if one forgets the original evidence of the beliefs, one still has a dependable way to develop beliefs. After all, regardless of whether it was subjectively justified or not, the belief is justified. If this is the most important aspect of externalism, whether evidence is forgotten or remembered, it still exists and connects to the truth. Even if the subject tends to forget the evidence of a belief, the process connecting truth to the belief remains reliable and is still known by the subject as reliable.

Putnam’s position in Brain in a Vat Essay

The Brain in Vat thought-experiment was commonly used to illustrate Cartesian or global skepticism. One is told to imagine the moment one’s brain is hooked to a rather complicated computer program that perfectly simulates experiences about the outside world. If one is not convinced that they are not a brain in a vat, then one cannot simply do away with the possibility that their beliefs about external worlds are untrue. In constructing a skeptical argument regarding knowledge claims, let P represent any claim or belief concerning the external world, for instance, that snow is white. If a person knows what P is, then they are not a brain in vat. And If they are not aware that they are not a brain in a vat, then they simply do not know what P is. The argument in Brain in a Vat experiment is derived from Descartes’s argument in the modern version that revolves around the possibility of evil demons that deceive us. Modern philosophers have come up with a way to refute this global skepticism, including demonstrating that the Brain scenario in a Vat is not possible. Hillary Putman first presented his argument that people cannot be brains in a Vat in his text Reason, Truth, and History (1981). The argument has since yielded a large discussion that has repercussions about the debate of realism. It has also opened up discussions to do with the philosophy of the mind and language.

Putnam’s argument is intended to attack any possibility of global skepticism applied in metaphysical realism. Putnam defines metaphysical realms as the notion that the world has mind-independent objects and that there is exists a complete and true definition of what the world is. The truth includes some correspondence in relation to the thought-signs, words and set of things. This construal asserts to metaphysical realists that the truth cannot be reduced to epistemic notions, but rather it has to do with a mind-independent reality. The self-professed metaphysical realists were not satisfied with Putnam’s definition as it saddles with the struggle of matching objects to words and provides correspondence relations between mind-independent facts and sentences. One proposal that construes metaphysical realism as the superior position is that there is no priori on epistemically derived constraints about reality. Realists state the thesis negatively, hence sidestepping the thorny problems that have to do with a ready-made world, shifting the burden of proof to the challenger to refute it. One of the virtues of the construal is that it defines metaphysical realism at sufficient levels that apply to the philosophers that currently agree with metaphysical realism. Putnam’s metaphysical realist also agrees that the reality and truth should not be subject of epistemically derived constraints. In essence, Brain in a Vat scenario simply illustrates global skepticism. It shows a situation where all the beliefs we hold about our world are presumably false despite being well justified. As such, if a person can prove that people cannot be brains in a vat through modus tollens, then one can prove metaphysical realism as false. Simply put, if metaphysical realism can be proved to be true, then it is possible to have global skepticism. And if global skepticism is achieved then, it is possible to have brains in a Vat. However, because people cannot have brains in a Vat, then metaphysical realism is untrue.

The main issue that underwrites Putnam’s argument is what he refers to as casual constraint. Causal constraint is an object that is there when an appropriate causal connection exists between the object and the term. After the casual constraint is established, Putnam proceeds to evaluate the Brain in a vat scenario. Worth noting, not appreciating the ways in which Putnam made changes to the standard skeptical nightmare led to various mistaken refutations of his argument. A mad scientist envatts the brain by inducing virtual reality using sophisticated computer programs in the standard picture. On the picture are an important difference showing the view of the brain from the first and third perspectives. Worth noting, there is the point of view outside the vat and the view of the brain in a Vat. Putnam asserts that all human beings that are sentient are brains found in s vat and that they are hooked to one another using a powerful computer that does not have a programmer; it is just how the universe works. Without a doubt, Putnam answers the question that many people could not; the assertion that people are brains in a vat.

Internalism Requires Good Reasons for Beliefs

Another reason why internalism is the better choice is that its justification states that a person must have good motives behind their true beliefs and that they should believe in those good reasons. According to the jstor article, since externalism only needs a person to have beliefs about a reliable process that connects to the truth in an appropriate manner, there is a possibility that one can be justified without knowing that they are justified. However, this also implies that internalism cannot justify forgotten evidence. The reason behind this is that once evidence is forgotten, despite one believing the proposition due to the evidence, one cannot be said to have believed in the evidence. The proposition does not apply unless there is a different evidence to back it that is connected in an appropriate way. Either way, this proposition can no longer be justified by original evidence.

Opposing Arguments

The Failure of Access Internalism

One of the main criticisms of access internalism is the notion that beliefs that are formed justifiably but the evidence is forgotten are inaccessible. Under internalism, this justification no longer holds because people are supposed to have intuition that the belief remains justified, which is an indication of failure of access internalism. In response, internalists say that if there is a vivid memory of the learned fact, the subject feels confident and does not have undermining evidence. Similarly, this belief is justified despite originally coming from a source that is not refutable. If the believer knows that they are usually conscientious, they lose their defeater because the source is bad. As such, the belief becomes more and more justified if not entirely justified. The only issue with this argument is that it fails to acknowledge the objective truth concerning the accuracy of the original text. Feldman and Conee tend to be confusing justification with epistemic virtues. The individual may be personally justified as far as they are aware. This is because forgotten evidence does not make a belief more justified. Not having defeaters and believing in propositions of bad evidence is not personally justified.

Chisholm’s view of Internalism and Externalism.

From his standpoint, Chisholm appears to support the externalist notion that the justification of knowledge depends on various factors that are external to an individual. This means that a person’s arguments cannot be justified by only looking at the internal factors about a person. Chisholm invokes the tern alternatives to externalism, opining that by itself, internalism is not a mere philosophy but rather an alternative to externalism (Putnam, 1981). Chisholm categorically states that those that believe in internalism do not express the truth. Additionally, Chisholm insists that internalists base their arguments on considerations that do not recognize the external factors affecting the justification of knowledge. The best way to illustrate Chisholm’s belief is using the example of a man that is convinced there is a sheep within his compound. In this regard, the person is convinced there is white sheep in his home compound simply because he can spot white sheep at a distance. However, in the real sense, he has seen a white dog. Despite this, the individual has no idea that there is a white sheep lying somewhere in another section of the compound. There is a white sheep somewhere in the compound, which is the perfect example of an internal justification. It is true that there could be such an animal-based on the simple evidence that there is a sheep somewhere in the compound. However, the individual only sees the dog and does not see the sheep. This means that his judgment was wrong simply because the external factors misled him into believing that he saw a sheep and not a white dog in the compound. In essence, Chisholm’s standpoint is that internalist philosophers hold that the individual has grounds to claim that he sees a white sheep in the compound based on things he sees. However, the fact remains that this is not a strong basis for the argument as the dog will eventually come closer to the man and he will realize that there was no sheep in the compound. In essence, this indicates that the internalist theory of justification is incorrect and involves considerations that are rarely externalist.

Conclusion

In closing, internalism is preferred to externalism based on the fact that it does not recognize forgotten evidence as a justification. There are various arguments that contend that forgotten evidence qualifies as a justification for the belief. However, this can only be true if looked at from an objective basis rather than a subjective basis. This is because beliefs that are held without prior access to evidence cannot be justified for the subject. Because externalism often treats justification as an objective phenomenon, the theory does not pick only what is significant for human knowledge. As such, the truth can be linked with belief and not only because the world is like that but because the subject has evidence and knows that the world is as-is. Without a doubt, compared to externalism, internalism does this better.

References

Putnam, H. (1981). Reason, truth and history (Vol. 3). Cambridge University Press.

http://www.jstor.com/stable/2025079

social media platform

Facebook is an important social media platform in the lives of many people throughout the world. It is a platform that most of us logs in to interact with people across the world and we get an opportunity to get to know what is happening in real time. The use of Facebook has increased to billions of people and the amount of information people have opted to share out there in their lives is quite alarming. Just last year, Mike Zuckerberg paws before the US Congress as he needed to explain how Facebook aided Cambridge Analytica in obtaining peoples information. Although many agree that social media has been of huge impact, many people are also of the consensus of the numerous negative impacts that Facebook has had on top of the list being as it led to people getting severe polarized in key issues including the election. According to a research article by Serena Coppolino, et. Al on Computer in Human Behavior, they clearly portray the polarization due to use of social network platforms (Perfumi, et.al, 2019).

References

A

Perfumi, S. C., Bagnoli, F., Caudek, C., & Guazzini, A. (2019). Deindividuation effects on normative and informational social influence within computer-mediated-communication. Computers in human behavior, 92, 230-237.

B

Perfumi, Serena Coppolino, et al. “Deindividuation effects on normative and informational social influence within computer-mediated-communication.” Computers in human behavior 92 (2019): 230-237.