Contemporary Marketing Assignment

Contemporary Marketing Assignment

Contemporary Marketing Assignment

(Author’s name)

(Institutional Affiliation)

Introduction

Building a strong brand has been indicated to provide several financial rewards to companies, and has become a top priority for most firms. Building a strong brand with considerable equity is seen as providing a company with numerous possibilities to benefit a company including increased customer loyalty and decreased vulnerability to actions of competitive marketing and crises in marketing (Aaker, 2004). In addition to this, strong brands are also crucial in profit making through increased margins, in addition, to more favourable response from customers to increases and decreases in price, greater intermediary or trade cooperation and support, and more effectiveness in communication and brand extension and licensing opportunities. With such keen interest in building a strong brand, two issues usually come up. One has to do with the components of a strong brand and the other has to do with ways of developing a strong brand (Farris et al., 2010).

While customer loyalty is mainly described by what individuals do, brand loyalty usually is defined by the feelings and impressions of individuals (Dawes, 2009). A number of global brands can boast the kind of loyalty and passion shown by generations of certain companies like Disney. Disney Company is going to be the basis of this paper on which examples will be drawn on how the company has come up with strategies to build a strong brand that leads to increasing customer retention and loyalty. For more than eighty years, the company has experienced and maintained a lasting and comfortable position in the market. There are numerous reasons as to why the company has managed to be as so, but one of the main reasons is because of the creation of a strong brand (JZMcBride and Associates, 2011).

This document will scrutinize various ways through which Disney Company has built a strong brand, which has helped the company retain millions of customers and their loyalty thus increasing profits. The paper will cite specific examples of how the company has managed to do this.

There are different ways through which Disney is able to keep its customers happy and loyal. One of the ways through which the company has accomplished this is through the creation of a brand promise. The company has been able to narrow down its promise of brand to a single action, which is using heart to entertain (JZMcBride and Associates, 2011). Studies suggest that loyalty includes some level of pre- dispositional commitment in a brand. Loyalty to a brand is seen as a construct that is multidimensional. Such loyalty is dependent on a number of distinct psychological processes and it involves a number of measurements, the perceived value of customers, trust in brands, satisfaction of customers and commitment are all thought to be key influencing entities of loyalty to a brand (Fournier, 2007). As it follows, the strategy of Disney to use heart or feelings in entertaining the customers fulfils all these requirements and ensures that the company maintains the loyalty of its customers.

Another way the company builds its brand and retains customers is by controlling its brand. By being true to its brand in numerous ventures is what differentiates the company from other brands in the market. For instance, the company owns ABC, which broadcasts numerous programs. For instance, ABC broadcasts a show Called Pan Am that is based on the lives of individuals in the 1960s. One thing that one notices is that the show does not include scenes of smoking even though they were increasingly common during this time. This shows that the company wishes to stick to its promise of broadcasting shows that are family friendly (JZMcBride and Associates, 2011). According to a number of studies, commitment to behaviour of repeated purchase are considered as necessary elements for creating brand loyalty and customer loyalty, followed by satisfaction, perceived value and brand trust. Several scholars claim that enhancing customer loyalty has the potential to increase profitability dramatically (Torres-Moraga et al., 2008). It seems that Disney is well aware f this fact because it knows who its customers are, that is, families. By coming up with products targeted to this customer segment helps it form a trustful relationship with its customers (Jones et al., 2004).

Another strategy for creating brand loyalty is studying and getting to know one’s customers, Disney conducts extensive studies to study and learn about its customers. The company knows that its main customers and audiences are the children, and, as it follows, it comes up with designs that suit these customers. For example, numerous windows to the gist shops are low so that these young customers are able to see what is on sale. The company also knows the seasons that its customers prefer to visit, therefore, it is able to get ready for specific audiences and customers (JZMcBride and Associates, 2011). Getting to know ones customers well is one way of knowing and coming up with ways to please and satisfy their needs. By carrying out surveys like those that Disney does, companies are able to know beforehand what to expect, what to provide for customers and the number of customers to expect. Being ready for customers means happy customers, and, thus, more profits (Punniyamoorthy & Raj, 2007).

Despite the fact that Disney has managed to come up with numerous ways through which it can retain its customers, the company has left some areas unexploited. For instance, the company does not challenge its customers to be more loyal or to increase their loyalty. This is to say that the company does not provide its customers with more opportunities to show how loyal they can be to the company. This can be achieved by availing to them more products, advertising them, asking for their feedback on the products and services, and so forth. The company has also not established strong relationships with its customers; the company endangers its brand loyalty by not giving its customers what they wish for. In addition to this, Disney does not ensure availability of certain products as a given and it does not put its brand where its customers want them when experiencing relevant specific needs (Shankar, Smith & Rangaswamy, 2009).

Conclusion and Recommendation

As numerous consumer goods, segments and markets mature the essentiality of customer loyalty and retention has become a greater concern especially as the number of new consumers available becomes scarce. Deep brand loyalty is the ideal objective of marketers, putting in mind the association between increased profitability and loyal customers (Trasorras, Weinstein & Abratt, 2009). As it follows, Disney should consider putting more effort in retaining more customers that are new by doing several things. Such actions should include giving in to customers and providing for them what they need, challenging its customers further to provide more loyalty to its products and services. Furthermore, the company can increase its brand loyalty and retain more customers by ensuring the availability of certain products as a given, in addition to, putting or placing its brand where its customers want them when experiencing certain, relevant needs. These are some actions that can increase the brand loyalty of Disney, including a number of commitments by customers to repurchase or continue purchasing and using the Disney brand. This is usually demonstrated by repeated purchasing of a service or commodity, or other behaviour like advocacy through word of mouth.

For the company to ensure that its customers remain loyal to its products and services, it has to establish strong relationships with its customers and improve on the existing ones. Disney can achieve this through various methods. Disney, for instance, does not have an established platform for dealing with complaints of its customers. Disney can on exploit this fact to improve relations with its customers by building a platform whereby customers can post their complaints and that shows what the company is doing about it. An example is building a website where customers can post their complaints and interact with management on ways to solve their complaints and concerns (Tasorras, Weinstain & Abaratt, 2009). The company should dedicate considerable efforts to this website to show that it is committed to the concerns and needs of its customers.

The company has excellent ways of informing customers of existing and new products as well as excellent platforms for placing orders and tracking orders. To improve its relationships with its customers, Disney has to make sure that these elements remain effective and efficient so that customers are served fast and as required. This way they will be willing to come back for more and remain loyal to their customers. Despite these excellently conducted activities, the company needs to improve its methods of receiving feedback from its customers (Tasorras, Weinstain & Abaratt, 2009). Just like handling complaints, Disney does not have an efficient platform to receive feedback. It has to establish one to sustain positive relationships with its customers.

References

Aaker, A. (2004). Strategic Market Management. New York: John Wiley.

Dawes, J. (2009). The Effect of increases in Service Price on Retention of Customer: The Moderating Role of Relationship Breadth and Customer Tenure”. J. of Serv. Res., 11.

Farris, W. et al. (2010). Marketing Metrics: The Definitive Guide to Measuring Marketing Performance.  New Jersey: Pearson Education, Inc. 

Fourier, S. (2008). Delivering on the Relationship in customer relations management. MSI/Duke CRMC. Durham, NC.

Jones, A. et al. (2004). Why Consumers Stay: Measuring the Underlying Scope of Managing Their Differential Strategic Outcomes Services and Switching Costs. Journal of Business Research, 55, 441-50.

JZMcBride and Associates. (2011). Disney approach to brand loyalty. The Spin within. Retrieved from http://www.jzmcbride.com/blog/2011/08/disneys-approach-to-brand-loyalty/

Punniyamoorthy, M. & Raj, P. (2007). An experiential model for brand loyalty quantity. J. of Measurement, Targeting and Analysis for Marketing, 15 (4): 222-233.

Shankar, A., Smith, K. & Rangaswamy, A. (2009). Customer satisfaction and loyalty in online and offline environments. Working paper. Penn State University.

Torres-Moraga, E. et al. (2008). Customer satisfaction and loyalty: start with the product, culminate with the brand. Journal of Consumer Marketing, 25: 302–313.

Tasorras, M., Weinstain, A. & Abaratt, R. (2009). Value, loyalty, satisfaction and retention in professional services. Marketing Intelligence & Planning, 27: 615-632.

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Contingent workers are assuming a greater role in today’s organization

Contingent workers are assuming a greater role in today’s organization

Question:

Contingent workers are assuming a greater role in today’s organization. With that as a background, discuss compensation and benefit issues associated with the following workers: part-time, temporary, independent workers, and flexible/telecommuting.

Solution:

In this competitive environment it is very essential to avoid the employee turnover, and focus on the retention of the employees. As any organization train and develop the employees according to their needs, and spend time, money and resources for their growth. The company provides the employees with good compensation packages and rewards for the same. The employee retention has become one of the prime issues in today’s time, as the competition has increased tremendously. Such a program provides a sense of belongingness in the employees and they are more eager to work for such an organization. Motivation is the key strategy of human resource department and the quality of life benefits provide them will extra perks to work for the benefit of the organization.Flextime provides the employees with flexible time of performing his duties; such a benefit helps him to deliver his full potential according to his own chosen time. Independence provides a sense of responsibility as well as freedom to express.And the telecommuting facility provides not only benefit to the employee but also to the employer as easy tracking of the employee can be done on records.

Reference:

HYPERLINK “https://www.google.co.in/search?hl=en&sa=X&noj=1&prmdo=1&biw=1366&bih=629&tbm=bks&tbm=bks&q=inauthor:%22Cascio%22&ei=VWfIT6rmEM-GrAeKm_ynDg&ved=0CEIQ9Ag”Cascio, 2010, Managing Human Resources.

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Continued SWOT Analysis of Big South Conference

Continued SWOT Analysis of Big South Conference

Continued SWOT Analysis of Big South Conference

Author’s Name

Institutional Affiliation

Continued SWOT Analysis of Big South Conference

Demand Trends

Big South Conference operates within the sports industry where the demand for live attendance of matches is growing steadily. For instance, the number of people engaging in live match attendance in a single game in the Big South Conference men’s basketball tournament in 2019 was 2,772 (Archdiocese of Philadelphia Schools, 2014). In the women’s edition of this tournament, the live match attendance in a single game in 2018 was 4,610. The NCAA (2018) attests to these figures and confirm that statistically, all-time attendance for women tournaments has grown significantly from a total of 11,210,832 in 2012 to 11,495,642 in 2018. On the part of men, the total attendance has grown in similar trends.

With hundreds of thousands of fan increase in live attendance in 6 years, it is evident that the popularity of Big South Conference is growing, explaining why the association began sponsoring football events in 2002 and women lacrosse in 2013 (Big South Conference, 2019). Big South Conference is continuing its growing presence in NCAA athletic events due to many athletic accomplishments and excellence in the community, classroom, and the field. Based on these trends, Big South Conference needs to continue delivering an appealing and outstanding experience for fans to ensure that it continues to attract large attendance rates. Big South Conference can also augment attendance rates by making ticket purchasing more flexible, participating in building awareness, and leveraging marketing communications to reach new remote attendees. Lastly, Big South Conference can consider the importance of expanding its media partnerships towards enhancing the demand for its offerings in the American community.

Technology Trends

The sports industry has benefited momentously from new digital technologies and the associated advancements. Currently, Big South Conference leverages innovative media and marketing technologies to increase its television packages while expressing its commitment to using technological solutions to foster academic, athletic, and social development of student-athletes (Big South Conference, 2019). Media channels that broadcast different sporting events sponsored by Big South Conference help to spread information about the association fast, increasing its popularity among different populations. Social media such as Facebook and Twitter offer remarkable platforms that make it easier for athletes and fans to connect, which can enable Big South Conference to enhance fan contribution and zeal for sporting events. The availability of smartphones allows for easier, faster, and broader access to news and updates about sporting events for both athletes and fans.

Other technologies that influence Big South Conference and its sports offerings include the availability of ticket processing machines and online application platforms that allow sports attendees to purchase their tickets conveniently and with ease, thus improving their experience. Big South Conference can also take advantage of wearable technology, which includes implements such as fitness and activity trackers and smart watches, to facilitate exercises for athletes and augment its reputation. On the negative side, the availability of streaming sites and contemporary television sets can reduce attendance to sporting events sponsored by Big South Conference as fans may opt to stream live sporting events and watch them from home, Sell (2015) submits.

References

Archdiocese of Philadelphia Schools. (April 04, 2019). 2019 PCL basketball doubleheader among the most well-attended championship events nationally. Philadelphia, PA. Archdiocese of Philadelphia Schools. Retrieved February 16, 2020, from https://www.aopathletics.org/news/2019/3/28/boys-basketball-2019-pcl-basketball-doubleheader-among-the-most-well-attended-championship-events-nationally.aspx?path=xc.

Big South Conference. (2019). Big South Conference History. Charlotte, NC. Big South Conference. Retrieved February 16, 2020, fromhttp://bigsouthsports.com/sportfile.aspx?filename=ALL_0630161346&file_date=6/30/2016.

NCAA. (2018). NCAA women’s basketball attendance records through 2017-18. NCAA.

Sell, J. J. C. (2015). E-sports broadcasting (Doctoral dissertation, Massachusetts Institute of Technology).

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Corporate Finance 571

Corporate Finance 571

Corporate Finance 571

Students name

Affiliation’

Course

date

When a firm chooses to use a single discount rate to compute NPV in all its possible capital budgeting projects .That have wide range of non-diversifiable risks, it is bound to get riskier. This method has many drawbacks and the main harm it imposes is on diversified risks and projects lower risk it means the firm has to choose from inflation rate, interest rate or any desired rate of return (Baker, 2017). This means the projects shall have an internal rate of return that makes the net present value of all the cash flows from the project to be zero. Therefore when the IRR of the project is higher than the cost of capital the NPV of the project shall be positive whereas when it is lower than the cost of capital, the NPV of the project shall be negative (Parrino, 2015).

The firm may be selecting projects that have higher IRR than the single discount rate which are riskier. A single discount rate brings about negatives to a project with higher and undiversifiable risks on ta project that has a relative lower risks. This hides the risk of the projects that are seen to be risky and makes the project to appear less risky than the reality. Alternatively, it does the harm to the less risky projects since it shows them a more risky and less diversified than the actual Since they bring the risk of the other projects to be seen within the project that are less risky.

Therefore, the general risk profile of the firm with the project becomes less likely to depict in a transparent way and make the fir, to appear riskier to the investors as well as the associates (Parrino, 2015). Normally, when a firm wants to decide the rate to be used to discount its future cash flows, is it considers the risk associated with that project and the cost of financing. Therefore the discount rate should engross the risk factor.

In conclusion it would not be advisable for the firm to use one single discount rate in all types of projects.

References

Capital Budgeting Valuation: Financial Analysis for Today’s Investment Projects.” Capital

Budgeting Valuation: Financial Analysis for Today’s Investment Projects – Baker – Wiley Online Library. N.p., n.d. Web. 20 Feb. 2017.

Parrino, R. (2015). Corporate Finance. Singapore: John Wiley & Sons.

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Corporate Governance and Corporate social responsibility

Corporate Governance and Corporate social responsibility

Corporate Governance

Name

Instructor

Task

Date

Introduction

Corporate social responsibility is a hard decision to be taken by the company. Companies do not embrace CSR because it is a nice thing or because they are forced but because it is nice for their business. Companies should not be in business because of money but because of responsibility. They should consider about public good but not private greed. This is because it takes a long time to build a reputation but it takes five minutes to destroy the reputation. Therefore, CRS involves conducting businesses in an ethical way for the interests of the wider community and responding to the priorities of the societies and their expectations. Businesses should be able to balance the interests of the shareholders with the interest of the company and act ahead of regulatory confrontations.

The title CRS is a guide to a company’s missions and assist a company identify what it stands for and it will uphold to consumers. There is development of business ethics that guides a company to work within the stipulated laws. Philanthropy approach is common in companies that have embraced CSR since they give donations to local and nonprofit organizations in the community. This donations include social welfare, art education and health care. Another approach is to incorporate CRS directly to the strategies of an organization. For instance, procurement of fair trade tea and coffee by organizations into their business.

The Nestor Advisor is a company that gives advice on corporate governance, especially suggestions and ideas that will help non-financial companies from many regulations that will burden them. Their aim is to give views that will help the commission to come up with regulations that will meet the needs of non-financial corporations. Their main emphasis is on the board of directors and explanation of structure of the green paper.

Separation of the head of the panel and chief executive officer is the first issue addressed. The commission wants to know whether the responsibilities of the chairperson should be disintegrated from those of the head executive director. Duties of the chairperson must be defined clearly and there is no justification of separating chief executive officer roles from those of chairperson (Nestor Advisors, 2011). Separation of their duties is the best practice for the companies, especially in time of crises. Companies should use this strategy or any other that helps in flexible running of the company.

Board Composition

Professional diversity, international diversity, and gender diversity are discussed in relation to board composition. The commission wants to know the criteria to be used when employing workers. They want to know if the company should disclose whether it includes gender diversity, or it should be specific on the director’s profile.

Nestor advisors suggest that boards should have appropriate methods of the nomination process. Companies should be specific in recruiting board members, and they should have a proper channel of succession (Nestor Advisors, 2011).

They encourage board members to be from different areas; this will reduce the problem of blind spots, as opposed to those from the same area. Though they encourage board diversity, there are occasions when people from the same area perform better due to cohesiveness.

Risk management

The commission wants to know if the board should be responsible for the company’s risks and if they should disclose key issues. It is advantageous to disclose financial risks to stakeholders, but use of appropriate language is advised to avoid confusion and noise (Thomson Reuters, 2010). Boards should direct the companies on the amount of risk it is willing to undertake and the measures they will use to neutralize these risks.

Methods of governance

The freedom of a company should be in accordance with the provisions and be able to explain why it has left a certain practice benefits the company. This is workable in companies where the stakeholders are given active roles.

Statements that stipulate shareholders commitment in governance of the company according to the market should have meaning and be informative. This leaves the shareholder with the role of judging the governance of the company.

In spite of the EU considerations of making the explain approach flexible and market friendly, some improvements must be made. Monitoring groups can take the mandate of confirming that comply statement is complete and comprehensive.

There should be comply codes in certain markets to reduce exposure of governance deals. The EU has to provide comply codes for national markets, but the member states are supposed to choose the codes.

Board evaluation

It has been realized that regular external evaluation is beneficial to the company, not only in time of crisis, but also in opportune times. The board members get a chance to know their weak points and strong points through external evaluation. External evaluators can give valuable additional advised in relation to their areas of proficiency (Nestor Advisors, 2011).

Various businesses want to save by incorporating taxes but this depends whether these companies have corporate social responsibility. A company that is in Corporate social responsibility has the greatest advantage because it avoids double taxation. Corporate social responsibility has the disadvantage of being taxed at the individual and corporate level. Companies in Corporate social responsibilities are taxed from their business profits and shareholders have to pay additional money they take from the corporation including their dividends and bonuses. On the other hand, profits from the Corporation are given to the shareholders and later they pay taxes for these profits, which is similar to sole proprietorship taxing and partnership taxing. The Corporations do not pay any income taxes thus allowing the corporation to incorporate tax savings.

Conclusion

For a company to perform well, it should have a board of members from different domains. This will help them deal with different problems effortlessly. Companies are advised to be discrete and use understandable language when announcing their financial risks, mainly to avoid confusion from its shareholders. Regular external evaluation is recommended as it helps board members recognize their strong and weak points.

References

Nestor Advisors. (2011). EU Commission Green Paper: The EU Corporate Governance

framework.

Thomson Reuters. (2010). Special Corporate Governance: Building Better Boards. New York:

Thomson Reutors Accelus.

Thomson Reuters. (2010). Special Report: Corporate Governance: Building Better Roads.

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Corporate governance in Saudi Arabia focusing on the responsibility of board of directors

Corporate governance in Saudi Arabia focusing on the responsibility of board of directors

Corporate governance in Saudi Arabia focusing on the responsibility of board of directors

1.0 Chapter

1.1 IntroductionThe present study seeks to examine corporate governance in Saudi Arabia focusing on the responsibility of board of directors. Effective corporate governance is key in ensuring that firms utilize their limited resources in an efficient manner, protects the interests of all shareholders, makes prudent decisions and strengthens relationship with employees, suppliers, creditors, communities and all stakeholders. As noted by Rashidah,& Yaseen, (2006) good corporate governance practices is needed for attracting the more capital required for continued long-term growth of any firm.

The proposed study shall therefore attempt ton examine the role of board of directors play in corporate governance in Saudi Arabia. By studying and examining the main duties of the board of directors, the responsibilities of the board, its formation, meetings and committees, and through careful examination of the corporate governance regulations in Saudi Arabia, the study shall explore how the board of directors function and work towards implementation of corporate governance with firms operating in Saudi Arabia.

Of late, there has been increased awareness and interest of importance of corporate governance in Saudi Arabia. In the aftermath of market correction that occurred in 2006, when the Saudi Stock Market (SSM) faced a big market crash, resulting in the Capital Market Authority (CMA) to cancel the trading of these two companies Al Sanie and Saad Group. Accordingly, these events raised serious questions regarding the role of different motoring bodies such as the board of directors in protecting the interests of investors. This forced the Saudi government and market regulators to respond by directing companies to improve their corporate governance as well as undertake legal and institutional reforms. This for example, resulted in Corporate Governance Regulation (CGR) (2006), framework on corporate governance best practices to be followed by banks, and strengthening of supervisory roles within the financial sector (The World Bank, 2009). Though these measures point to the right direction, the board of directors is needed to ensure that companies are implementing these measures as demanded by the authorities and the regulatory bodies.

This study will contribute to the knowledge of corporate governance in Saudi Arabia and help companies to develop regulators in developing suitable roles for board of directors in regard to corporate governance. Therefore, the Capital Market Authority may need to improve skills and responsibilities of boards

1.2 The importance of the topic

Presently, the importance of good corporate governance is being underline by governments and regulatory bodies to avoid corporate scandals that have witnessed in several countries. Certainly, the, corporate governance is an important tool in developing and controlling business. This is underpinned by the fact that corporate governance advocates for principles like fairness to shareholders, helping immediate communities, fighting unethical conduct and encourages companies to disclose their information. Several factors also indicate that corporate governance performance is affected by internal and external systems, one of them being the board of directors. It has been observed that there is a positive relationship between the board of directors and the firm’s performance.

Saudi Arabia like many other economies is going through increase market activities that are putting a lot of pressure for companies operating within the country to enhance their corporate governance practices. Owing to this, board of directors has a duty to ensure that corporate implement effective corporate governance practices. It is against this understood that it has become important to study the responsibility of the board of directors in corporate governance in Saudi Arabia.

1.3 Problem of study

This research study aims at analyzing the responsibility of board of directors in corporate governance in Saudi Arabia. As stated in the introduction part, Saudi Arabia in the recent past faced extraordinary stock market crash in 2006 that brought to the core the important role played by corporate governance (Al-Matari, 2012). However, there has been little research on the responsibility of the board of directors in corporate governance in Saudi Arabia. The effectiveness and efficiency of board or directors in performing the oversight role in corporate governance is expressed in different terms like composition and size. However, studies have varied on the which factors create an effective board of directors that can be used to ensure that an organization adopts corporate governance practices that will result in positive performance of the organization. This creates the need to analyze the responsibility of board of directors in corporate governance in Saudi Arabia.

1.4 Study Questions

The study questions for this research have been selected with the objective of understanding the role of the board of directors in corporate governance. This implies that each research question will be further expanded in subsequent chapters of the study. This further examination of the study questions will help in answering the present research question concerning the responsibility of Board of directors in corporate governance in Saudi Arabia. To achieve this aim the following research questions have formulated.

What are corporate governance practices in Saudi Arabia?

What are the responsibilities of board of directors in corporate governance in Saudi Arabia?

What is the improvement required on corporate governance provisions in regard to the responsibilities of the board of directors?

To answer the questions above, the main broad objective of the research study is to investigate corporate governance in Saudi Arabia and its relationship with board of directors. Alongside this broad objective the following specific objectives are also significant to the study:

to investigate the relationship between board size and firm performance in Saudi Arabia

To investigate the relationship between the independence of the audit committee and firm performance

To investigate how frequency of meetings affects firm performance

1.5 The reasons for choosing the topic

The current topic has been selected because Saudi Arabia as an emerging economy is facing increased interest to improve its corporate governance. This is because good and effective corporate governance will reduce the vulnerability of the Saudi stock market; enhance the property rights and lower transactions costs. In addition, strong corporate governance increases the investor confidence within the markets. However, the board of directors has a big responsibility in success of corporate governance. This research is interested in understanding the responsibilities of board of directors in relation to corporate governance. Understanding these responsibilities will assist in formulating strategies to improve oversight work of the board of directors regarding corporate governance.

1.6 The Structure of the Study

The dissertation is arranged in 5 chapters as underlined below

Chapter 1: Introduction: this chapter opens the with research paper by providing the background information of the dissertation, outlining the importance of the topic, pproblem of study, study questions and T reasons for choosing the topic.

Chapter 2: the literature review: this reviews the past literature on corporate governance and role of the board of directors in Saudi Arabia.

Chapter 3: methodology: this chapter describes the research methodology, instruments and techniques adopted by this dissertation to gather and analyze the data.

Chapter 4: data analysis: Describes both qualitative and quantitative techniques to be used in presenting and interpretation of the data in graphical forms and explains the findings.

Chapter 5: Conclusions, Recommendations: This is the final chapter, it summarizes the findings in each of the chapters as a conclusion, and offers recommendation based on the findings of the present research.

Literature review

Background of Corporate governance in Saudi Arabia

Corporate governance in Saudi Arabia was entrenched in 1985, when the ministry of commerce and industry enacted the disclosure and transparency standard. Al-Mulhem (1997) explains that corporate governance was strengthened in Saudi Arabia through this standard, owing to the fact that disclosure and transparency is viewed as one of core factor of corporate governance best practice. Al-Mulhem (1997) restates that the enactment f this standard in Saudi Arabia was an important decision that enhanced accounting and reporting in the country. Before, 1985, disclosure requirements in Saudi Arabia were awfully low. Advancement in corporate governance was made in 2006, when developed code of corporate governance. This code was developed to harmonize the standards of Saudi Arabia with international standards of corporate governance for example, the OECD code. The Saudi Arabia code of corporate governance comprises of three sections, Al-Janadi, et al (2013, 26) names them as “the rights of shareholders, the general assembly, disclosure and transparency and board of directors”.

Board independence

Past empirical studies have found a positive relationship between board independence and corporate voluntary disclosure. One such study was carried out by Forker (1992), which found a positive relationship between the number of external directors on the boards and comprehensiveness of the financial disclosure given. Similar findings have been reported by Laksamana (2008); Boesso and Kumar (2007) and Arcay & Vazquez (2005). Some studies have attempted to explain this positive relationship. For instance, Klein (2002); Beasley (1996) both established that the possibility of corporate managers to manage earning and engage in fraud is reduced when the number of non-executive directors on board is high. More so, Gul and Leng (2004) assert that a larger number of independent directors enhance the role board monitoring and increases the degree of corporate transparency.

On the contra, some empirical studies have found a negative relationship between external directors on boards and the degree of voluntary disclosure. For example,

Eng and Mak (2003) and Hoitash, et al (2009) found this negative relationship. similarly some studies such as Ho and Wong, (2001); Haniffa and Cooke, (2002)have found insignificant difference between independence of boards and voluntary disclosure.

According to Rashidah, and Yaseen, (2006) the board independence indicates the level of the independence of the board from the management of the company. The independence depends on the number of external board directors. Al-Matari et al (2012) note that including independent external directors is a critical tool to help the board of directors in overseeing the activities of the management of the company. Abbott et al (2004) explain that the OECD code of corporate governance (2004) outlines that independent board members have the ability to contribute considerably to the decisions taken by the board. Independent board directors are thought to be more objective in examining the performance of the management. More so, these independent directors play a crucial function in areas where the varying interests of the management, the shareholders and the company may differ, for example on succession, corporate control, audit function and executive remuneration.

Understanding that significance of having a high number of independent directors on the board of directors is important for a company. Indeed, as stated before, a numbers of researchers have found a positive link between board independence and shareholder interest. In addition, the proportion of independent or external directors on the board is usually used to assess the board independence. According to Al-Matari et al (2012) past findings have consistently reported that the number of independent directly has a positive relationship with the monitoring and financial reports. Instance, Beekes et al., (2004) in their study found that companies with a comparatively high percentage of external directors on the board, increased the conservativeness of these boards. Similar findings have been reported by Kiel and Nicholson (2003) who investigated the link between board demographics and corporate performance in selected Australian big public traded companies. Their study also revealed that there exists a positive link between the number of external directors and the performance of the company.

The size of the Board of Directors

The board of directors is responsible for overseeing the operations of the organization on behalf of the shareholders. The size of the board of directors therefore its effectiveness has drawn a lot of argument among various scholars. When talking of the board of directors of a given company, reference is made to the total number of directors who constitute the board. In this perspective and basing on the number of directors who sit in the board, there could be a small or large board of a company. A lot of contrast has existed among various researches who have studied the effectiveness of both small and large boards of directors in minimizing the agency costs of their companies as well as the suitability of their management practices.

Board size

Researchers on one side have argued that larger boards are effective when it comes to safeguarding the interests of the shareholders because the large boards varied expertise in addition to a wide range of experience which constitutes the some of the greatest assets in the synergistic governance by the board. Additionally, a large board is powerful and this is vital when it comes to advising and counseling on strategic options of the firm. Some writers such as Abdul Rahman and Ali (2006) as well as Zahra and Pearce (1989) have argued that having a large board is crucial because it helps create corporate identity as well as strengthening the link between the environment and the firm. To further support this stand, Forbes and Milliken (1999) have argued that the size of the board has a bearing on its effectiveness. For instance, they say that for a large board a wide range of skills and knowledge is at their disposal. Additionally, cognitive conflict is enhanced by the huge perspective assembled by a large board. According to Pfeffer (1972) the resource dependency theory points to the fact that the variety of knowledge present in large boards is crucial for resource management.

On the contrary some scholars have strongly advocated for a smaller board of directors citing various reasons. First of all, such researchers have criticized the credibility of large boards by saying that a larger number of directors frustrate decision making, coordination and communication as these processes become increasingly complex in the large boards. Again, in large boards it is argued that coordination of the various contributions of group members is very difficult. Proponents of this idea point to the fact that when the board is large, effective utilization of skills and knowledge is also difficult. Large boards are criticized on the basis that building trust, having strong cohesion, maintaining norms, building and maintaining trust and personal relationships is a daunting task. According to Lipton and Lorsch (1992) a large board is dysfunctional because it is easier for top managers to control the large board that does not realistically criticize the management decisions.

After analyzing various views on the size of the board, Abdellatif (2009) came to a conclusion that the performance of a corporation was negatively related to the size of the board but the size of the board was positively related to the value of the firm. The scholar also said that large boards did not necessarily add value or influence the value of accounting information. Supporters of a small board say that contradiction in objectives of the firm does not exist. Various reports and committees best practices in corporate governance supports small sizes of the boards of directors. For instance the Hampel Report (1998), Saudi Code of Corporate Governance (2006) and the Malaysian Code on Corporate Governance (2000, Revised 2007) support a smaller size of the board. Studies by Byard, Lin and Weintrop (2006), Yermack (1996) and Vafeas (2000) have found an association between disclosure and board size. The small size of the board therefore aids in quality management and better disclosure.

Board Member Perspective

There may be a difficulty in pinning a responsibility or accountability to the board of governors without understanding the role this board plays in terms of each board member or based on the role generally assigned to each board member. While members of the board may be appointed based on the individual’s expertise, the members have to understand that the authority they have is not exercisable collectively (Al-Matari et al 2012). According to the Saudi Arabia regulations on corporate governance (2011), there are rules and standards that control the management of joint stock companies that are listed on the Saudi Stock Exchange to guarantee that there is compliance with the best practices in governance to ensure that the rights of stakeholders are protected. According to the regulations, the board of directors is responsible for approving the corporate body’s strategic plans and key objectives. Besides this, the board of directors is also responsible for supervision of their implementation. As is evident, this mandate implies that the board of directors is answerable if and when the company’s strategic plans and objectives are not steering the company in the right direction. By and large, the board is thus culpable when a corporate body fails because it has an approval and a supervisory role in the formulation and implementation of the strategic plans as well as the objectives. Among the roles and functions of the board mandated by the Saudi Arabia corporate governance regulations, the board must lay down a comprehensive plan for the corporate body or company, detailing the main work plan and the strategy regarding management of any risk, review and revision of such policy. Determination of capital structure is also part of what the board is mandated to take care of and this includes establishing the accompanying financial objectives and then approval of annual budgets. This aspect of the role of board of governors shows that even financial failure of the corporate body shall ultimately cast culpability on the board. Coupled with the fact that another regulation (Corporate Governance Regulation 1(2) 2011) mandates the board of governors to supervise the main capital expenses and the acquisition or disposal of assets implies that almost everything that happens in the corporate body is in the limelight of the board and it is culpable when almost anything goes bad.

Audit Committee Variables

Independence of Audit Committee and Firm Performance

There are a number of factors that are related to the audit committee and which have a direct impact on the firm performance. Past studies have delved into investigating the impact of various audit committee variables on firm performance. For instance, the study by Chan and Li (2008) brought out the empirical result of the relationship that exists between audit committee independence and firm performance though the results generally showed that it is ambiguous. In the same study, Chan and Li (2008) established that autonomy of the audit committee such that there are at least 50% of expert-independent directors perform on audit committee has a positive impact on the performance of the firm based on the measurement of Tobin’s Q. in a similar light, the study by Ilona, (2008) established that there is a positive correlation between audit committee independence and performance of the firm performance when analyzed from the Return on Assets (ROA) basis.

Additionally, Erickson et al (2005) contended that independent directors can lessen agency problems. Founded on the contention provided by Erickson et al (2005) that the independence of a firm’s directors can help in reducing the agency problem, it can equally be argued that independence of audit committee can also help in reducing the agency problems. What this means is that a positive relationship between the independence of audit committee and firm performance is not only expected but also justified. Following from the above contention with reference to the agency theory, it is possible to empirically test the hypothesis that there is a positive correlation between the autonomy of the audit committee members and firm performance.

Audit committee meeting and Firm Performance

The frequency which members of the audit committee hold meetings should be considered to be an imperative attribute for the monitoring effectiveness of the audit committee (Lin et al 2006). In another study, Anderson et al (2004) argued that audit committee supervises the internal control and supplies steadfast information to the shareholders. For that reason, according to Hsu (2007) audit committee reinforces the internal auditing function and watches over management’s evaluation of business risk.

Xie et al (2003) add that the frequency of audit committee meetings is deemed as a surrogate for audit committee function.

The point by Xie et al (2003) as noted above therefore implies that the audit committee that meets more regularly with the internal auditors has better information about issues that relate to auditing and accounting. When a significant auditing or accounting concern comes up, the audit committee can direct the appropriate level of internal audit function to deal with the problem without delay. As a consequence, an audit committee that conducts meetings frequently can mitigate the likelihood of financial fraud in the firm (Abbott et al 2004). Audit committees that essentially inactive and which conduct with smaller number of meetings are not likely to effectively take charge of management. In a study conducted by Beasley et al (2000), the authors found that fraudulent companies with corrupted earnings and financial reports have smaller number of audit committee conventions than firms that do not experience such fraudulent cases such as misstatement of earnings. An audit committee that regularly conducts meetings has sufficient time to supervise the financial reporting practice, detect and ascertain management risk and monitor internal controls. Accordingly, firm performance strengthens with audit committee activity. More outstandingly, there have not been many studies that have focused on examining the impact of audit committee meeting on performance of the firm performance. As a point of illustration, Hsu (2007) established that audit committee meeting has appositive relationship with firm performance. This implies that on the basis of investig7ation into the subject of audit committee meetings, it is justifiable to empirically test the hypothesis that the frequency of audit committee meeting has a positive correlation with firm performance.

Audit Committee Size and Firm Performance

Another variable that relates to audit committee is its size and this is a relevant characteristic regarded as being relevant to the successful discharge of its duties (Al-Matari et al 2012). According to assessment done by Al-Matari et al (2012) it is generally proposed that an audit committee should have a minimum of three audit committee directors; and among the corporate governance reports that recommend this include the Capital Markets Authority and the New York Stocks Exchange. These recommendations not only provide evidence of the significant role the size of the audit committee plays but also points to the significance of the main argument behind audit committee size, which holds that a bigger committee size has superior organizational standing and authority (Al-Matari et al 2012) and an extensive knowledge base (Karamanou & Vafeas, 2005). Nevertheless, an audit committee can experience process losses and dilution or dispersal of responsibility if it becomes extremely. Similarly, just as the previous hypotheses that have been fronted for investigation and testing, the aspect of audit committee size can also be empirically investigated by testing the hypothesis that the size of the audit committee has a positive correlation with firm performance.

Research Method and the Study Models

This research undertaking only focuses on the listed companies in Saudi Arabia, without including financial companies at the end of the year 2010. The total number of companies in Saudi Stock Market (TADWAUL) is 176 companies at the end of the year 2010.

Quantitative Research Design

This study applies quantitative research approach. This is what can also be referred to as the research design in the study. Creswell (2003) offers an explanation of research design by observing that research design is a framework that guides the researcher in carrying out the study. They go on to state that research design links the research questions to the data collected. There are several research designs that a study can employ, these designs are grouped based on their logic, results, process and objective of the study. It is also possible to describe a single project using different ways.

One of the research designs is quantitative research which is used to measure individuals, cases or units and evaluate limited aspects using numbers. On the other hand, qualitative research normally entails qualitative data and assesses a lot of aspects of a small population of cases over a short or long time and explains those aspects. Similarly, a researcher can use a mixed approach where he combines both quantitative and qualitative research methods.

Accordingly, this can be observed in the present research in that element of qualitative; however small or minute, mixed with the quantitative aspects boil up to applied a mixed research design. In addition, Creswell (2009) provides support for this notion by noting that that approach helps the researcher to get better results since the each design complement another. As observed Creswell and Plano-Clark (2011), the mixed approach provides better insights in the aspect being researched. However, while the research basically focuses on quantitative approach as the most preferred strategy, it would not go without realizing the advantages of the approach by comparing it with the aspects of the sister approach: the qualitative approach. Creswell (2009) provides a good starting point on the basis of giving the merit of the qualitative study by opining that qualitative method provides verbal data instead of numerical values which means that qualitative method does not use statistical analysis, but rather uses content analysis to describe and understand the research findings. Following this reasoning and understanding, it implies that to use the qualitative method, a research employs inductive reasoning and not deductive. Creswell (2009) turns to the quantitative methodology and explains that the key aspect projected through quantitative methods is the validity of the measurement and its reliability. Using these two aspects, the researcher can generalize the findings and have a clear predication of the cause and effect. This explanation shows how generalization is an important strength that is keenly put into account in the case where quantitative approach is used.

Philosophical Basis for Research DesignRationale for choice of quantitative bias in approach mixed method design as the best research design for the study was arrived at based on several aspects of the research study that call for a mixed methodology approach in order to be effective. First off, the study encompasses multilevel perspectives that that are intended to solve research questions that require real-life contextual understandings. For this to be achieved effectively, Creswell (2003) admonitions that a quantitative method approach is essential to ensure that the advantages of employing quantitative research are of benefit to the study. The first advantage comes from the fact that quantitative rese4arch approach employs prescribed procedures that make it more standard and can be replicated easily under similar circumstances. When analyzed on the perspective, this point basically implies that quantitative research commands better grounds on the basis of generalizability. The quantitative approach allows for a broader study approach to be carried thereby enhancing the generalization of results and it also brings the researcher to the platform of using and building upon good data collection methods such as standardized methods such as in-depth interviews and survey questionnaires. Creswell (2003) further points out that taking the quantitative method approach enables the research study to draw from the strengths of the quantitative that relate to avoiding bias in the study. Using quantitative approach helps in avoiding personal bias that can jeopardize reliability (Creswell 2009). Quantitative research also allows for greater objectivity and accuracy of results and these are important when considering the validity and reliability.

In addition to the philosophical bases provided above for choice of research design, there is yet another basis for the choice of quantitative methodology approach as identified by Greene (2007). Greene points out that generally researchers and investigators collect diverse types of data and these will ultimately need to be quantitatively analyzed in order to make sense in terms of decision making (Greene 2007).

Quantitative Data Analysis

According to Creswell and Plano Clark (2011) there are about four issues in quantitative research method and they mainly concern the quantitative data analysis. The first is the aspect dealing with hypotheses, and then there is causality, generalizability and reliability. The authors point out that since quantitative research is often concerned with establishing evidence to either concur with or contradict a formulated hypothesis or a held idea; hypothesis testing is a very essential part of the entire quantitative research. Formulating hypotheses for testing starts with formulation of two hypotheses where the null hypothesis forms the backbone of what is being tested since it is the one that indicates no change and it is the one to be rejected or accepted (Gupta 2011). Hewitt and Cramer (2007) add that the formulation of null hypothesis provides good basis for selecting a sample from which evidence is sought to support the null hypothesis or if it does not support the null hypothesis then it supports the alternative hypothesis. The alternative hypothesis is basically the experimental hypothesis that allows the researcher to have an alternative option for decision making when the null hypothesis is rejected. The other issue that quantitative research has to take care of is the causality and this is essentially concerned with cause and effect hence it ensures that the researcher clearly identifies the independent and dependent variables correctly. Gupta (2011) explains that independent factor in research study is the variable that is deliberately manipulated to determine what effect it has on another variable while the dependent variable is the one that the researcher measures to find out the effect of the independent factor. In this study, the dependent variable is “firm performance” and it shall be evaluated on the basis the company’s To

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Consulting Project

Consulting Project

Consulting Project

Name

Institution

Year

Part 1

Employee selection is a very complex process that seeks to identify talents, abilities, and skills that the job seeker brings to the organization. One of the main merits used when look for an employee is the skill level that can be measured from different angles. The employee section at the organization takes many forms and guided by how and where the value of talent or productivity lies. One of the prime avenues to make value in an organization is to always derive and get the best skills or talents that can help drive the agenda or objectives forward. In line with this, the progressive growth and goal accomplishment relies on the talents that an organza ion relies on in the delivery of tasks. Right from the managerial task to minor tasks, skill searching is done with a key focus on the best persons to deliver the tasks. Being a legal profession, employee selection is first done on the basis of the persons who are eligible in legal matters.

The selection is thus done on the line of value addition that has to be derived from the most inclusive values and talents. To select the employees, key strengths like cognitive ability, personality, interests, values, physical abilities are utilized. One of the most important of this is the cognitive and personality values that are key in this profession. The other key aspects in the selectin is the person’s interest and ascribed values that have to be tied to what and how they value the profession. Area of interest is vital when looking at the key elements of performance that a person needs to deliver the given tasks. The other major parameter used in the employee selectin is the values and level of profession. An individual seeking to work in the organization is required to have attained the minimum professional or academic merits. The other aspect would be the level of experience for those who have worked in other organization. The minimum requirement in terms of years of experience is three years. These requirements are key when determining those who qualify and can deliver to their best.

To improve the organization’s employee selection methods, I would propose for a review of the merits that are applied in every job rank. In particular, I would recommend for a more skill-based selection approach than the level of experience. This would ensure that the selected persons have what it takes to run the tasks given. The other change would be to focus on one’s interest and passion that would help recognize those who have the right spirt to do the job. I believe that passion and interest are key to defining one’s love for the job that would help measure how best they will freely deliver on the given tasks. In addition, the best avenue to attaining the right results and performance is to have the most qualified persons. This brings the need for in-depth analysis ad review of what the employee can do even without close supervision. There is therefore a need to employ persons based on their level of skill and passion or interest in the profession.

Part 2

Question 4

Job training is a key aspect of value addition that ensures good performance. The performance is centered on a valid and integral aspect of improving skill level of the workforce. The key to ensuring that the workers have the right skills is by adding value to what they already pose (Rawat et al., 2016). The training and value addition are thus a key component of the performance improvement. Training at the organization has been the pillar to good performance and efficiency. Over the years, training has been done with an objective to build talents and to enhance efficiency that is the root to good performance. To ensure that training is effective and directed to its intended areas, job evaluation and performance is done at a regular pattern. The areas of weakness are noted and more efforts directed to putting the right efforts and building the right avenues to skill enhancement. One of the key values of a strong training model is to have the talent identification process through which skills can be directed and enhanced. This makes training at the organization effective on the aspects of creating an outlet for stable and productive workforce. The other approach to training is having a goal directed factor that seeks to ensure that every employee performs within his or her area of expertise. This makes training easy because the value addition process is directed towards the intended area. Another way to look at training at the organization is its inclusivity to all areas of performance and departments. The key here is to build a strong work development module that is centered around talents and productivity of the workers. One of the guiding principles in the way the training is done has always been the performance rate or effectiveness ratio. The input-output approach has proven an effective value when creating the right talents and improving the worker performance.

The training programs were in particular effective as they were the basis to the creatin of the right skill enhancement. The skill improvement under the training programs was mainly directed to creating the right outlet for ideas and helping improve on work delivery

(Bryson et al., 2017). The training also helped create the link between the output and efficiency where the performance was measured through the task delivery and ease of carrying out the various roles. In most cases, the value for an inclusive module and the derived skill improvement as stated in the training modules weas greatly encouraged. The training was thus a vital channel to add value to the talents at the work place as well as improving how the tasks were delivered. In particular, the training helped model the workers to positive thinning and productivity that was greatly needed in the delivery of the tasks. One of the key areas that the training helped was in diverting the energy and talents to one point or the right channels to enhance productivity as well as in improving the task delivery. The training programs were beneficial when looking at the inclusive learning and skill improvement platform they provided. In particular, the training helped create the right value for key skills where people could not understand and generate the right efforts to learning.

To improve the training skills and the approach to performance enhancement, I would propose some key changes in regard to the program structure. First, the training should be hinged on ensuring that the workers understand the tasks they should handle. The second approach is to ensure that there is adequate information sharing that will help link the workers and thus improve ideas are passed on easily (Nielsen et al., 2017). The other major step would be to create the right avenue that would be vital in enhancing the effectiveness of the raining. The training should also be geared towards enhancing the areas of weakness that should be directed to the most urgent needs.

To improve on this job, I would propose for an inclusive review of the key performance evaluation. Performance has to be hinged on the real and inclusive modules that are directed to the right areas. One of the ways to boost performance is to look at how and where the workers are failing to deliver. The performance enhancement methods should also be inclusive and have the full capacity in improving the key areas (Bryson et al., 2017). One of the best ways towards this is to look at what and how the performance can be laid down and directed towards the right areas. Still, there is need to have the best task delivery modules as noted above that have to align and pinpoint to what is needed in the current modules. Another area of concern is the inclusive and diverse mechanisms that can be applied when looking at both the input-output element of task delivery that should be directed to making sure that there is efficiency and productivity. In order to boost the value of the task delivered, there should be regular assessment that can and must align with the laid down objectives.

Part 3

Question 1

SMEs operate under a very tight and competitive niche in the field of business or corporate sector. The key to good performance is always about the motivation and the boost to work that comes with various values tied to results (Nielsen et al., 2017). The employees as the key factor in an SME have a key role to play but must also be motivated to work. One of the main ways to motivate the employees is to reward them for the good results they produce. Additionally, the performance should be measured and rewards given as a way to encourage others to do their best. The idea of having effective reward system should be upheld as it is one of the main ways to boost performance (Gerhart & Fang, 2015). Rewarding employees on performance basis is key to deriving the right productivity in an SME. The other main approach is to create the right work environment that will be conducive to productivity and thus motivate performance.

Conducive working environment goes a long way in motivating the employees to deliver good results. Just like in a reward system, good working environment helps induce good work spirit and thus the workers are able to produce good results. To boost work delivery or motivate workers in this organization, I would propose that the management adopts the right reward systems. This can vary from monetary to non-monetary rewards. For example, the management can create the right performance timeline where results are measured at a given time and rewards given to those who give the best results. The reward system should also be base don improvement basis where those who add value to their previous results get recognized and rewarded. Such measures will also encourage the other employees to work hard in a bid to get recognized and rewarded.

Maslow’s Need Hierarchy Theory best fits the explanation for motivation at work place. The theory states that performance is always an end result of motivation that a worker gets when performing a task. The theory helps explain how people derive good sprit in work with the focus on the reward they will get when the deliver the needed results (Ojo et al., 2018). Abraham Maslow’s theory argues that humans have a series of needs, some of which must be met before they can turn their attention toward others. Certain universal needs are the most pressing, while more “acquired” emotions are of secondary importance. Motivation and Performance. Motivation is the combination of a person’s desire and energy directed at achieving a goal. It is the cause of action. It is the cause of action. Motivation can be intrinsic, such as satisfaction and feelings of achievement; or extrinsic, such as rewards, punishment, and goal attainment. Collective and performance-based rewards can help motivate the employees in task delivery (Gerhart & Fang, 2015). For example, the management at the firm can establish means of rewarding like in cash, paid holidays, or job promotion. These direct and strong reward models have proven to be effective avenues to motivating workers to do better in their respective tasks. Most importantly, the reward should target the low ranks or junior employees who should be encouraged to do better to rise in ranks. The job promotion is always strong way to reward the best performing employees and thus boosting performance.

Question 2

One of the main job stressors is workload that often results from accumulated tasks. The job stressor can be termed as the tedious aspect of the profession mainly in terms of time constraints. The major source of stress in the job is the time pressure where the workers find themselves cornered by time and job overload (Nielsen et al., 2017). The issue hinders effectiveness in task delivery thus putting the works under more pressure. Stressors at work place can vary in terms of intensity and nature. One of the main ways to identify the stressors in the workplace is to look at how and where the employees are complaining on the work lateness or time pressure. These factors can help identify the various stressors that hinder effectiveness at the workplace.

Job stressors also arise from the increased tasks that often lead to pressure in the delivery. In some cases, some workers are forced to work overtime thus adding more pressure to their schedules. The issue is often caused by the lack of effectiveness when dealing with the added tasks as well as the time limit during weekdays. To fight this work stress, the management lays down the work protocol by prioritizing on the most demanding tasks. Task urgency is also a vital aspect when allocating the various duties that have to be done. In line with this, the management has derived the right procedures that can be applied when there is work overload. These aspects of work division and sharing of tasks has helped minimize cases of work overload stress. The other aspect is the maximizing of the available time that has added to the task delivery efficiency. These factors are key when addressing the issue of work stress as well as improving work delivery.

References

Bryson, A., Forth, J., & Stokes, L. (2017). Does employees’ subjective well-being affect workplace performance?. Human relations, 70(8), 1017-1037.

Gerhart, B., & Fang, M. (2015). Pay, intrinsic motivation, extrinsic motivation, performance, and creativity in the workplace: Revisiting long-held beliefs.

Nielsen, K., Nielsen, M. B., Ogbonnaya, C., Känsälä, M., Saari, E., & Isaksson, K. (2017). Workplace resources to improve both employee well-being and performance: A systematic review and meta-analysis. Work & Stress, 31(2), 101-120.

Ojo, S. O., Bailey, D. P., Chater, A. M., & Hewson, D. J. (2018). The impact of active workstations on workplace productivity and performance: a systematic review. International journal of environmental research and public health, 15(3), 417.

Rawat, P. S., & Basergekar, P. (2016). Managing workplace diversity: Performance of minority employees. Indian Journal of Industrial Relations, 488-501.

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Consumer blogs have a great impact on company strategies

Consumer blogs have a great impact on company strategies

Consumer blogs have a great impact on company strategies. Consumer blogs are very important sources of feedback gathering and as such consumer should be asked to blog their views of the product on the internet or on the blogging sites created by the company .Blogs are a good source of feedback for the company and shows the real feel of the market. It can be seen that blogs have become a very important source of information gathering especially for testing the market for the feedback on the product and service. These blogs also help the firm to advertise their products as almost all firms have their own online presentations in the form of blogs an since the internet provides a greater coverage to people who remain connected throughout and consumers rely more on peer group reviews , the blogs from a very potent source of getting information from the public. . Blogs also design very important feedback systems and invoke generic responses to the product. It can also help in designing and changing marketing strategies because many of the bloggers are quite honest in their views.

Blogs create unnecessary rumors about the product. If a consumer has had a bad experience with the firm he may blog the same and then it is viewed by so many people leading to bad reputation. Blogs can also make competitors write misleading statements about the firm. Blogs also make consumers vary about product and services.

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Consumer Decision Making Process Grading Guide

Consumer Decision Making Process Grading Guide

142240635

Consumer Decision Making Process Grading Guide

MKT/435 Version 7

Consumer Behavior

Copyright

Copyright © 2016 by University of Phoenix. All rights reserved.

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Edited in accordance with University of Phoenix® editorial standards and practices.

Individual Assignment: Consumer Decision Making Process

Purpose of Assignment

The assignment due in Week 4 provides students with an overview of the consumer decision-making process. Students apply this understanding of the purchase process by applying it to their own recent purchase of a durable good. By applying a personal real world example, the idea of a purchasing process converts from theory to practice.

Grading Guide

Content Met Partially Met Not Met Comments:

The student analyzes a recent purchase they made of a durable good.  

The student reviews the steps taken in making this purchase decision: (1) Problem recognition, (2) Information search, (3) Alternative evaluation, (4) Purchase, (5) Use, (6) Evaluation.

The student discusses which steps they went through and which steps in the purchasing process were most important. The student, if certain stages were skipped, reviews what marketing or previous experience influenced them to skip this stage. The student discusses what the selling organization could have done more effectively from a marketing standpoint to help move through these stages. The paper is 1,050 to 1,400 words in length. Total Available Total Earned 7 #/7 Writing Guidelines Met Partially Met Not Met Comments:

The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements. Intellectual property is recognized with in-text citations and a reference page. Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper. Sentences are complete, clear, and concise. Rules of grammar and usage are followed including spelling and punctuation. Total Available Total Earned   3 #/3 Assignment Total # 10 #/10 Additional comments:

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Consumer Power

Consumer Power

Name

Professor

Course

Date

Consumer Power

Introduction

There has been a growing sensation of consumers to use their shopping baskets to drive their point home, about the products or services that they are spending their money on. This increasing tide of these consumers is making companies to respond by increasing have to watch evry consumer’s steps. Consumer power can be defined as the collective influence consumers can have on an industry locally or internationally. The consumers can exert their power upon the industry by lobbying, letter writing, or boycotting.

Hughes, &, Allen, (173–183) argue that Companies which wish to remain in business must consider the customers as partners in business. To equally compete for the market share, they must continually adapt their policies and working methodologies as they respond to the ever changing demands of the consumers. When consumers feel strongly about a particular issue in relation to a product or service, they may stop using the product or stop interacting with the business. They generally form consumer pressure groups such as Greenpeace, The National Consumer Council, Friends of the earth, and the Fair Trade federation, to actively lobby businesses and governments to convince them to change their policies and procedures. Consumer power thus makes companies and businesses to react positively to social and environmental responsibilities. There is a general trend of marketers shifting their marketing management strategies to developing markets, therefore, advertisement agencies and other marketing organisations must follow suite

Crowned at Last

In the ever changing market place, consumers have the power to choose the types of products and services they want as never before. Businesses always have the quote that the customers come first, and therefore, is the king, or is the reason why the business is in existence. The advertising industry has responded to this paradigm by producing advertisements that are very creative and entertaining. The question most market researchers or market insight analyst ask is whether this advertisements translates into improved sales (Welford, 1-7).

The new trends in consumer power have changed the shopping landscape worldwide, with the consumers having the capability of obtaining information about whatever they need, whenever they want it, and this has given buyers unprecedented power. In markets that are highly transparent in pricing, the consumers surely have been crowned. Today’s consumers are not just influenced by the advertisements they see, before they buy any product or service, they want to see exactly what the product or service package covers, and to refer to what other users are commenting on their proposed purchase. Marketing, advertising, and communications firms must come up with innovative ways to promote their products and services if they hope to pass the right message home, as the consumers are becoming increasingly empowered (Tapper, 351-366).

Most companies in the United States are still mainly focused on business footprint and management structure. This needs to change and marketers should adapt appropriately. Consumer power is highly related to consumer protection laws. Marketers should deliver advertisements that that are transparent on the pricing, quality, and product information. In developing new ways of behavioural targeting, advertisements should be relevant to groups of consumers with common interest, and as the world is becoming more and more digital, many consumers are able to access not only the sales blurb, but also how other consumers are viewing the product or service. The growing consumer power is evident from the fact that customers are spending more time with a variety of media, and measuring the effectiveness of advertisement efforts easy. Marketers must catch up with the new media (Azamat, 377-386).

Warfare in the Aisles

Competition is getting stiffer among the variety of products and services available for the consumers to choose from. Competition has given rise to state on the consumer that he or she gets confused at what they want, depending on the many brands or variety of the product or service that they might require. For example in supermarkets, the so many items on offer are so jumbled up that a customer cannot really find what he or she is looking for. Considering TVs available, there are so many High Definition TVs that the consumers gets confused at the wide choices they have. With immense levels of choice and information available, shoppers cannot just ignore brands, as much as they need to make purely rational, economic decisions on the items they want to purchase. Brands offers trust, and companies should invest more in brands, because consumers are shifting their interests from traditional media like TV, radio, print, and other forms of promotions (Ritzer, 193−209)

Man’s Best friend

The mobile phone has replaced the dog as the man’s best friend, and mobile telephony has become a powerful marketing medium, as more and more people getting access to them. Mobile media consumption is likely to overrule many marketing assumptions. Therefore mobile marketing advertisement must evolve with the changing mobile media consumption. Given that mobile phones are a very personal gadget, mobile platform marketers must be very respectful to the mobile users and their time, demonstrating consumer power. The service providers should not let annoying advertisements reach the consumers (Kotler, & Lee, 2006).

Motoring Online

Automobile manufacturers have realized that the website has become a core part of doing business with customers, and therefore, all their advertisements provide their website addresses. Websites are more effective than TV advertisements since the internet can hold the customers attention for more time than a few seconds that TV advertisements provide. Many customers are using the internet to plan their purchases, and thus marketers should adapt from using traditional media such as television, print, or outdoor advertisement. A website can be equated to a living brochure, many car dealers have resisted giving consumers power to road test, perform vehicle comparisons, check trade in values, and compare average selling prices. The consumers now have the power to do this online (Miller, 589–598).

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Target Practice

The advertisement landscape has changed over the period, now it has to be a variety of different things to different people. The advertising industry has changed the rules, such as previously they used to publish the top advertisements houses, but now they include creative side variable such as expertise in various related disciplines, interactive advertising, direct marketing, and public relations. Most networked media will be applying internet based technologies and protocols. This will improve consumer experience with advertising. The consumer has been crowned since he or she does not want to be bombarded by numerous advertisements, and on the other hand, measuring the return on investment on advertisements is not easy.

Buying the Future

Now that the customers have the consumer power, the question remains on how they will apply the acquired power. Consumer power has been beefed up by a myriad of legislations such as the consumer protection laws. There is so much information available for the consumers, and the internet makes it easy for consumers to discover what they need, and who is offering the best deal where. This shift of power has been brought about by competition (Ajzen, 665-68).

E commerce is growing tremendously fast globally, and spending patterns on the internet nearly resembles street hawking. Having achieved this power, the consumers will not let it go easily, this will in turn lead to more market fragmentation, consumer’s wants will be more diversified, consumer sophistication will continue to grow, and their empowerment will continue. Advertisers will also have to change with the changing consumer preferences, and they may need permission to let their advertisement s reach individual consumers, and offer more incentives such as attractive bargains.

Conclusion

Consumers will remain the King, and so consumer power will continue to evolve in mundane ways. The consumer may decide not to watch Super Bowl on TV, which offers very expensive advertisement rates for producers. As the media becomes more interactive, will give the consumers more power of choice on what they want to consume. So advertisements must adapt to be more relevant, educative, and make advertising optional. Consumer power will definitely influence the prices charged on products and services , and will encourage innovation and product development.

Work cited

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Kotler P, Lee N (2006). Corporate social responsibility: doing the most good for your company and your cause. Hoboken: John Wiley. Print

Miller G. Corporate responsibility in the UK tourism industry. Tourism Manage., 22(6): 589–598. (2001).

Ritzer M. Rethinking globalization: Glocalization/ grobalization and something/ nothing. Soc. Theor., 21(3): 193−209. (2003).

Azamat F. Exploring social responsibility of immigrant entrepreneurs: do home country contextual factors play a role? Eur.Manage. J., 28(5): 377-386. (2010).

Tapper R. Tourism and Socio-economic Development: UK Tour-Operators’ Business Approaches in the Context of the New International Agenda. Int. J. Tourism Res., 3: 351-366. (2001).

Hughes H, &, Allen D. Cultural tourism in Central and Eastern Europe: the views of ‘induced image formation agents’. Tourism Manag., 26: 173–183. (2005).

Welford R.Globalization, corporate social responsibility and human rights. Corp. Soc. Responsib. Environ. Manage. 9(1): 1-7. (2002).

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